PRAPTI SHETTY
I am a driven content marketing and social media intern at Vellvette Lifestyle Pvt Ltd, committed to making a meaningful impact through my work. My ambition fuels my accountability, and I thrive in environments where I can collaborate openly and assert my ideas confidently. I believe in the power of autonomy and approachability to foster creative solutions in my projects.
Experience
CONTENT MARKETING AND SOCIAL MEDIA INTERN
Vellvette Lifestyle Pvt Ltd · Jan 2026 – Apr 2026
- Managed 30+ monthly content posts across Instagram & YouTube for SUGAR Cosmetics.
- Assisted in campaigns driving 100%+ growth in reach and 315% spike in engagement.
- Coordinated with 10+ influencers per campaign cycle and handled YouTube publishing, contributing to 150%+ growth in views.
- Tracked performance metrics and optimized content strategy using weekly insights, supporting 1–1.5% follower growth on a 3M+ base.
- Conducted market visits to identify gaps and improve content and brand positioning.
- Planned, developed, and executed social media strategy for Molten Beauty, managing 35+ monthly posts and driving 99%+ reach from non-followers.
- Assisted in product launches, campaign ideation, shoots, and post-production, contributing to approximately 198% growth in reach.
- Tracked and optimized content performance, increasing profile activity by ~90% and profile visits by ~91%.
- Improved engagement through data-driven content, resulting in ~18% increase in views (MoM).
Marketing Intern
SUGAR Cosmetics · Jan 2026 – Apr 2026
- SUGAR Cosmetics | Molten Beauty
Summer Intern
Levi Strauss & Co. · Jun 2025 – Aug 2025
- Buying and Planning Internship
MERCHANDISE PLANNING INTERN
Levi Strauss & Co · Jun 2025 – Jul 2025
- Analyzed SKU performance contributing to more efficient assortment planning decisions.
- Managed 1K+ samples and coordinated e-commerce shoots for timely product launches.
- Supported line presentations ensuring smooth execution across teams.
- Conducted competitor analysis across 6+ brands, identifying pricing and trend gaps.
Proof of Work
Proof of Work
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Education
Master's, Master of Fashion Management
National Institute of Fashion Technology · 2026
Bachelor's, Bachelor of Business Administration (Marketing)
D Y Patil University School of Management · 2024
Contact details
Contact details
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