Account Manager - Marketing & Business Operations
FirstCry.com · Jan 2016 – Present
- Analyse sales, promotional and category performance data to identify trends and support business decisions.
- Monitor business KPIs covering sales growth, campaign performance, inventory availability and customer engagement.
- Prepare periodic MIS reports, Excel dashboards, presentations and ad-hoc analysis for management and stakeholder reviews.
- Perform data cleaning, validation and reconciliation to strengthen reporting accuracy and control over business information.
- Automate and streamline reporting using PivotTables, VLOOKUP/XLOOKUP, INDEX-MATCH, Power Query, charts and standardised templates.
- Partner with Marketing, Category, Operations and Supply Chain teams to evaluate campaigns, support planning and identify process improvements.