PC

Poonam Chanchlani

As a Senior Executive Writer, I am driven by ambition to craft impactful narratives, approaching each project with deep concentration and unwavering integrity. I value the autonomy to explore flexible communication strategies, ensuring my work resonates authentically and achieves its intended purpose.

Work style

Remote

Contact details — on requestProof of Work — on request

Experience

R

Senior Executive Writer

Reinvent Digital · Feb 2026 – May 2026

Not yet confirmed
  • Produced SEO-focused content across lifestyle, healthcare, energy, and dental health industries, aligning content strategy with search intent and audience needs
  • Developed SEO, AEO, and GEO-focused content strategies aligned with search intent, user behavior, and business objectives.
  • Performed ontology mapping and entity relationship analysis to strengthen topical authority and semantic relevance.
  • Created 30+ high-performing on-page blogs that ranked in Google's AI Overview and Top 3 SERP positions
  • Conducted competitor gap analysis to identify underserved search queries and content opportunities.
  • Designed audience-focused content structures based on keyword clusters, NLP entities, and user pain points.
  • Applied EEAT principles throughout content planning and execution to improve trust, authority, and search visibility.
C

Senior Executive Writer

Cognus Technology · Mar 2025 – Jan 2026

Not yet confirmed
  • Led a 12-member content team (7 in-house, 5 freelance), managing daily production, quality assurance, and delivery timelines
  • Created and executed SEO-driven content marketing strategies for blogs, landing pages, and website content
  • Built and maintained editorial calendars and publishing schedules aligned with SEO and marketing goals
  • Conducted keyword research, content planning, and on-page optimization in collaboration with SEO and development teams
  • Improved content output by 40% while maintaining editorial and brand consistency
  • Acted as the primary liaison between SEO, design, and development teams to ensure conversion-focused content delivery
G

SEO Content Writer

Gradding.com · Dec 2023 – Mar 2025

Not yet confirmed
  • Produced 150+ SEO-optimized blogs, landing pages, and web pages, many ranking on Google Page 1
  • Conducted keyword research and content optimization to drive organic traffic and user engagement
  • Created on-page and off-page content, including blogs, PRs, news articles, and website copy
  • Enhanced search visibility and click-through rates through internal linking and structured formatting
  • Collaborated with marketing and SEO teams to support lead generation and conversion goals

Skills 0 proven through work

Also works with

SEO Tool UsagePlain-Language SimplificationMentoring and Peer CoachingReadability DesignFinding Customer NeedsCompetitor BenchmarkingKeyword Research for Trend DetectionAudience Engagement StrategyConflict Resolution in TeamsSEO Content OptimizationStorytellingInformation ResearchEmployee Training & DevelopmentLinkedIn Page Setup and ManagementSocial Media AuditBrand ResearchBrand Consistency Across AssetsWebsite Content ManagementTeam LeadershipGoogle Search Console UsageGoogle Analytics IntegrationContent Optimization Using Performance DataTeamworkContent Strategy DevelopmentWeb ResearchPrompt EngineeringClaude OptimizationPerplexity UsageChatGPT UsageAI-Assisted Content Creation WorkflowContent EditingProofreadingContent WritingSEO Strategy & Roadmapping

Proof of Work

Proof of Work

Poonam shares this with people who ask. You'll hear back either way.

Education

Bachelors in Computer Applications, Artificial Intelligence and Data Science

Poornima University · 2021 — 2024

Senior Secondary, Humanities (with Psychology & Economics)

India International School · 2020 — 2021

Links

LinkedIn

linkedin.com/in/poonam-chanchlani-25b6

Contact details

Contact details

Poonam shares this with people who ask. You'll hear back either way.

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