Pavan U

With a decade of experience in digital marketing, I am driven by a curious and logical approach, constantly seeking mastery and ambitious growth in my field. I thrive on understanding complex challenges and developing pragmatic solutions, always fostering an approachable and collaborative environment to achieve impactful results.

Experience

Digital Marketing Executive

Milaap Social Ventures India Pvt. Ltd. · Oct 2025 – Present

Not yet confirmed

• Managed 60+ lakh monthly ad spend across Meta and Google Ads (Search, Demand Gen, Performance Max, Display & Video), delivering 4x+ ROAS through audience targeting and bid optimization.
• Run continuous creative A/B testing - 60+ creatives every month - video, static, copy, hooks, and CTAs to improve CTR and conversion rates across paid campaigns.
• Build and optimize WordPress landing pages for lead-gen and fundraising flows using GA4, Clarity heatmaps, and A/B testing, lifting Click to lead CV% by 10%.
• Run lifecycle email newsletters (Mailmodo) and automated WhatsApp/email nudge journeys (WebEngage) for lead conversions.
• Analyzed campaign metrics and optimized landing pages using GA4, Clarity, funnel analysis, heat maps, user journey and cohort analysis.
• Improved SEO through keyword research, on-page optimization, schema markup and featured snippets, increasing monthly organic sessions by 18% and enhancing AEO.
• Track performance across GA4, Google Search Console, and ad-platform dashboards; report daily spend and conversion data to Finance.
• Partner with Video/Content and Design teams on creative strategy; manage Milaap's Instagram channel
• AI-Driven Marketing: Using AI for campaign strategy, audience research, SEO optimization, landing page ideation, creative generation, campaign reporting and performance analysis.

Assistant Manager - Marketing

RASI SEEDS · Mar 2025 – Aug 2025

Not yet confirmed

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Assistant Marketing Manager

Rasi Seeds Pvt. Ltd. (Field Crops Division) · May 2024 – Aug 2025

Not yet confirmed

• Led digital marketing for the Field Crops division, executing Meta Ads, Google Ads, and WhatsApp Business API campaigns for lead generation and stakeholder engagement.
• Managed the App based R-Connect digital loyalty platform for 30K+ trade customers - point allocation, catalogue, and redemption - lifting retention 27% through email, SMS, and push notification campaigns.
• Ran A/B testing on digital creatives and messaging to improve engagement and conversion effectiveness across campaigns.
• Led brand and promotional material development end-to-end: creative briefs, agency/vendor coordination, and multi-crop campaign collateral.
• Managed annual marketing budgets, campaign planning, vendor coordination and promotional spend optimization.
• Conducted market research, competitor analysis, and stakeholder visits to guide brand positioning; trained the Pan-India sales team on marketing initiatives, and built and validated a 3,00,000+ farmer database.

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Assistant Manager - Marketing

Rasi Seeds Pvt. Ltd. (Field Crops Division) · May 2024 – Aug 2025

Not yet confirmed

• Led digital marketing for the Field Crops division, executing Meta Ads, Google Ads, and WhatsApp Business API campaigns for lead generation and stakeholder engagement
• Managed the App based R-Connect digital loyalty platform for 30K+ trade customers - point allocation, catalogue, and redemption - lifting retention 27% through email, SMS, and push notification campaigns.
• Ran A/B testing on digital creatives and messaging to improve engagement and conversion effectiveness across campaigns.
• Led brand and promotional material development end-to-end: creative briefs, agency/vendor coordination, and multi-crop campaign collateral.
• Managed annual marketing budgets, campaign planning, vendor coordination and promotional spend optimization.
• Conducted market research, competitor analysis, and stakeholder visits to guide brand positioning; trained the Pan-India sales team on marketing initiatives, and built and validated a 3,00,000+ farmer database.

Management Trainee

RASI SEEDS · May 2024 – Feb 2025

Not yet confirmed

• Sales and Marketing

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Marketing Intern

HIFIELD AG CHEM (I) PrivateLimited. · May 2023 – Jul 2023

Not yet confirmed

• Sales and Marketing of Agrochemicals (Crop Protection)

Research Intern

BHUMITANTRA · Mar 2023 – Jun 2023

Not yet confirmed

• Value Chain Assessment and Holistic Scoping Study For Cold Storage of Agri Commodities to Reduce Post Harvest Losses in Karnataka

Hands on training

RAI Technology University · Jan 2021 – Apr 2021

Not yet confirmed

• Training on Organic production technology & nursery management.

RAWE

RAI Technology University · Nov 2020 – Jan 2021

Not yet confirmed

• Rural awareness work experience is village attachment learning and working in rural environment from farmers and guiding them the agricultural practices and techniques that we learnt in our college .