Palak Gupta
Marketing Intern @Wrogn | Ex-Intern @ BanyanTree-Sourcing | Fashion Management Student | NIFT Kolkata | Developing Skills in Marketing, Merchandising & Strategy · Prayagraj, Uttar Pradesh, India
As a Marketing Intern at WROGN, I take pride in my meticulous approach to content planning and social media optimization. With a strong emphasis on accountability and collaboration, I thrive in environments where I can adapt and contribute to team efforts while supporting strategic marketing initiatives. My experience has honed my interpersonal communication skills, allowing me to effectively engage with diverse audiences and stakeholders.
Experience
Marketing Intern
WROGN · Dec 2025 – Apr 2026
- - Managed multi-platform Online Reputation Management (ORM) across social media and marketplaces by resolving customer queries, coordinating with internal teams, and tracking issue resolution.
- - Developed product content strategy by writing titles, descriptions, and USPs, and refining a structured naming system for ~200 footwear SKUs to enhance product clarity and discoverability.
- - Assisted in end-to-end photoshoot execution for Spring Summer ’26, including product tracking, styling, shoot coordination, and selection of high-quality images for e-commerce and marketing use.
- - Conceptualized and contributed to campaign ideation and execution, including guerrilla marketing strategies (e.g., Instagram “hack” campaign) and product launch campaigns, driving engagement and conversions.
- - Created AI-generated marketing catalogues and creatives for product launches (footwear, backpacks), ensuring high product fidelity, visual consistency, and brand alignment.
- - Collaborated on D2C app development, contributing to content planning, user experience structuring, category design, and visual asset creation to enhance digital customer journey.
- - Conducted competitor analysis and retail benchmarking, identifying gaps in promotional strategies and recommending offer revisions that improved in-store customer footfall.
- - Supported influencer marketing initiatives by identifying and coordinating with creators to amplify product campaigns.
- - Proposed and executed direct-to-consumer marketing initiatives, including WhatsApp-based catalogue distribution for new product launches.
- - Contributed to content and styling strategy development, identifying gaps in consumer education and proposing frameworks for inclusive and functional fashion communication.
Merchandising Intern
Banyantree Sourcing · Jun 2025 – Jul 2025
- - Coordinated factory visits with Walmart and Target to assess vendor capabilities, compliance, and seasonal product development.
- - Delivered product specification presentations for Costco, ensuring buyer alignment and export readiness.
- - Analyzed vendor rates, managed sample tracking, and performed cost comparisons to support sourcing negotiations.
- - Executed product categorization, AI-driven imagery, and packaging concepts for Stoneman Crafts’ festive collection (Diwali).
- - Spearheaded LinkedIn content planning and scheduling to strengthen digital presence and buyer engagement.
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Education
Master of Fashion Management
National Institute of Fashion Technology (NIFT) · 2024 — Present
Bachelor of Arts - BA, English Language and Literature, General
Maharaja Agrasen Himalayan Garhwal University · 2021 — 2024
Degree
Girls' High School & College, Allahabad · 2008 — 2021
Contact details
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