Nirbhay Rathod

Nirbhay Rathod

+•• ••••• •••••••••••@•••••.com

Senior Software Engineer - AI · Publicis Groupe · 1.7 yrs

As a Senior Software Engineer, I approach complex challenges with deep concentration and diligent effort, driven by a logical and pragmatic mindset. My focus is on achieving mastery in my craft, meticulously applying insightful solutions to build robust and efficient systems.

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Skills

Claimed

Cross-Encoder UsageProcess ImprovementTraining Data CreationLLM-as-a-Judge EvaluationAI Model TestingNatural Language GenerationData ExtractionPersistent Memory Systems for AI AgentsRule-Based System DesignRetry Logic ImplementationWorkflow Design (Process Mapping)SQL Programming

Proof of Experience

Publicis Groupe

Senior Software Engineer - AI

Publicis Groupe · Jul 2026 – Present

  • Work directly with the Chief Solutions Officer to shape AI-system architecture, defining agent workflows, specialist responsibilities, routing, handoffs, shared state, and human approval points.
  • Reduced tokens per query by 30% and lowered hallucination rates from 20–25% to under 10% through context engineering; implemented caching to shorten response times for similar queries.
  • Use human-aligned LLM-as-a-judge evaluations to assess agent retrieval, answer accuracy, and faithfulness; incorporate reranking and evaluation feedback into iterative improvements.
  • Implement SQL validation and input/output guardrails targeting prompt injection and harmful content, with LangSmith observability to inspect agent execution and investigate behavior.
  • Develop MCP servers and agent skills to standardize tool access across agents, simplify third-party integrations, and make specialist capabilities reusable across agentic stacks.
  • Expanded vector-backed agent memory from semantic memory to include episodic and procedural memory.
Publicis Groupe

Software Engineer (AI Engineering)

Publicis Groupe · Jan 2025 – Jun 2026

  • Worked directly with the Chief Solutions Officer to turn business briefs into AI products for audience planning, media analytics, social intelligence, and generative content.
  • Built a LangChain and LangGraph multi-agent system with specialist agents for planning, data retrieval, answer synthesis, and audience sizing.
  • Implemented semantic agent memory using vector databases for knowledge retrieval.
  • Developed a multi-provider audience-sizing agent that saved teams approximately 3-5 hours of estimation effort, helping strategists compare audience options and develop better-informed plans.
  • Implemented table-augmented generation (TAG) / text-to-SQL workflows for querying relational databases, extending AI-assisted information access to structured business datasets.
  • Built retrieval-augmented generation (RAG) pipelines for textual sources such as trend reports, covering ingestion and retrieval of information for use in AI applications.
  • Created a conversational analytics assistant for structured TV and digital performance data, enabling users to explore media performance and obtain insights through natural-language questions.
  • Built social-content intelligence across Instagram, TikTok, and YouTube with scheduled archiving of brand, competitor, and influencer posts, database ingestion, and a ReAct agent for querying the archive.
  • Created a weekly newsletter agent with tools to fetch and process trends from Facebook, Instagram, X, TikTok, and Google Trends.
  • Built embedding-based clustering to detect related trends and emerging subcultures across platforms.
  • Created an AI video-generation platform with scene-level controls and automated stitching, saving production time and enabling creative and non-creative teams to create longer videos without specialist editing skills.
  • Partnered with TikTok to integrate four Symphony capabilities into the platform: image-to-video generation, caption removal, avatar video generation, and dubbing.
  • Built rapid Streamlit prototypes to validate implementation feasibility and refine AI capabilities against stakeholder requirements.
  • Deployed AI applications on AWS Fargate and used Amazon S3 for object storage.

Proof-of-Work

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Proof of Education

Bachelor of Technology, Metallurgical and Materials Engineering

Indian Institute of Technology Roorkee · 2020 — 2024

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