Namitha B A

With 13 years of experience, I am a content planner driven by a blend of creativity and a deep sense of empathy, always striving to connect with audiences on a meaningful level. My ambitious and determined approach ensures I take full accountability for delivering innovative and impactful content strategies that resonate and inspire.

Experience

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Content Planner

Arvind Lifestyle Brands Ltd. · Dec 2023 – Present

Not yet confirmed

• Owned content & wireframing on homepage, brand pages, landing pages, and category pages.
• Led content across performance marketing and CRM (push notifications, email, WhatsApp, SMS, and RCS channels).
• Delivered ~25% above the CTR benchmarks set for push notifications, exceeding ~2x the target set for WhatsApp communications.
• Quality check of content and creative on every asset used on the website and all marketing efforts.
• 100% successful collaboration with creative, growth, catalog, customer support, brand and marketing teams for all content requirements.
• Core contributor to developing comprehensive briefs for AI image generation covering visual direction, models, poses, and backdrops to drive visual appeal.

Content Planner

Arvind Fashions Limited · Dec 2023 – Present

Not yet confirmed

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Sr. Content Specialist

Galleri5 (now, part of Collective Artists Network) · May 2022 – Dec 2023

Not yet confirmed

• Owned influencer marketing concepts for Myntra, Mango, Nautica, Taneira, ClearTrip, Victoria's Secret, Bath and Body Works & more.
• Exceeded Instagram reels views & engagement targets by ~1.5x.
• Led ideas that fulfil the campaign message & influencer niche.
• Prepared concise content decks for influencer marketing campaigns.
• Managed clients & internal stakeholders seamlessly.
• Reviewed influencer content & provided feedback for 100% quality adherence.
• Drove ideas and concepts to help conversions and onboard new clients.
• Coordinated a concept repository to build a generative AI product.

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Senior Content Specialist

galleri5 · May 2023 – Dec 2023

Not yet confirmed

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Content Specialist

galleri5 · May 2022 – May 2023

Not yet confirmed

Content Writer

Freelance · Jul 2019 – Apr 2022

Not yet confirmed

• Social media, content calendar, and strategy for multiple local brands in South India.
• Developing content ideas, writing image copy, and post copy.
• Designing social media posts on Canva.
• Collaborating with video producers, graphic & web designers for execution.

Freelance content writer

Freelance · Jul 2019 – Apr 2022

Not yet confirmed

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Social Media Manager

Tingg Creation · Apr 2018 – Jul 2019

Not yet confirmed

• Handled multiple client accounts for branded content.
• Expertise in campaign creation, content calendar strategy, SEO, ad creation & management.
• Basic designing of social media posts, usage of scheduling platforms such as Buffer, online reputation management, and community engagement.
• Managing and being part of the crew in video production projects.

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Online PR and Social Media Marketer

Tingg Creation · Apr 2018 – Jul 2019

Not yet confirmed

• Single point of contact for managing multiple internal and external client social media accounts - involves creating campaign strategies, monthly content calendars and ensuring that the posts are published as per the deadlines set.
• Understanding the client needs, providing campaign ideas along with my leadership team and running the campaign are all integral parts of my role.
• It involves coordinating with the design team to position the client's brand promise correctly on all types of media (images/ videos).
• Also includes working in tandem with the tech team to have the technical SEO in place.

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Seller Support Associate

Amazon.com · Jan 2016 – Apr 2018

Not yet confirmed

• Expertise in handling varied third-party seller concerns.
• Attention to detail with policy updates to provide the most updated resolutions.

Associate

Amazon · Jan 2016 – Apr 2018

Not yet confirmed

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Audit Associate

KPMG GDC · Jun 2014 – Oct 2015

Not yet confirmed

• Contributed to the Data & Analytics team using the IDeA (interactive data extraction & analysis) tool.
• Identified high-risk journal entries by structuring unstructured data and aiding further testing of such entries.

Audit Associate

KPMG · Jun 2014 – Oct 2015

Not yet confirmed