Muskan Garg
AI-Driven Digital Marketing | Workflow Automation | Analytics, Paid Campaigns & SEO · Mumbai
AI-driven digital marketing professional applying AI across paid ad campaigns, analytics, SEO, content, and marketing workflow automation to improve marketing execution. Built The Digital Flock, an independent platform where these AI-driven marketing implementations are executed and documented, alongside the evaluation and testing of over 50 AI tools. Skilled in leveraging AI tools and automation systems to streamline workflows and support data-informed marketing decisions. Portfolio: https://muskan-garg.my.canva.site/ The Digital Flock: https://thedigitalflock.com/
Experience
Founder | AI-driven Marketing & Automation
The Digital Flock · Oct 2024 – Present
- Built The Digital Flock, an independent content-led platform created to experiment with and implement AI within real marketing workflows.
- • Evaluated and tested 50+ AI tools across generative AI, email marketing, and content repurposing platforms
- • Applied AI across paid ad campaigns, analytics, SEO, content creation, and workflow automation
- •Built multi-step Zapier automations integrating multiple systems using event-based and scheduled triggers with conditional logic to automate content tracking and trigger 30-day review email alerts.
- • Ran Google Ads search campaigns, achieving 7.63% CTR, and analysed performance using Google Analytics 4 (path and funnel exploration)
- • Implemented AI-driven SEO strategies, including keyword research, search-intent mapping, internal linking, and technical optimisation
- • Designed website visuals, blog graphics, videos, and carousel assets using Canva and AI tools
Influencer Marketing Trainee
Confluencr - Global Influencer Marketing Agency · Apr 2024 – Jul 2024
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Education
advanced digital marketing and communication, Digital Marketing and communications
MICA | The School of Ideas · 2023 — 2024
Master in Global Luxury Goods & Services Management (MGLuxM), Luxury Brand Management
POLIMI Graduate School of Management Milano Italy · 2022 — 2023
Master in Global Luxury Goods & Services Management (MGLuxM), Luxury Brand Management
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney · 2022 — 2022
Bachelor's of Management Studies, Business Administration and Management, General
SIES College of Arts, Science & Commerce · 2017 — 2020
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