Mohit Aggarwal

As a seasoned Manager in Data Analytics and Digital Marketing with over 17 years of experience, I am driven by a pragmatic and logical approach to problem-solving. I take full accountability for delivering insightful, data-driven strategies, constantly seeking autonomous opportunities to fuel ambitious growth and impactful results.

Experience

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Manager - Data Analytics & Digital Marketing

Amway Global Services India Pvt. Ltd. · Aug 2022 – Apr 2026

Not yet confirmed

• Digital Strategy Leadership: Managed end-to-end 6 digital marketing channels including website, ecommerce, social media, email, search, and display, ensuring brand visibility and performance.
• Analytics Implementation: Led implementation of Heap Analytics via Tealium across 15+ websites and 12 mobile applications, ensuring standardized tracking and reporting.
• KPI Framework Design: Defined measurement frameworks and KPIs aligned with business objectives for India and SEA markets.
• Social Listening & ORM: Monitored consumer sentiment and translated insights into actionable strategies for brand improvement.
• Campaign Management: Ran a vast performance marketing campaign in collaboration with Amitabh Bachhan for Amway India during entire 2023 thereby resulting in generation of 15 CR+ worth of new business along with acquisition of 400K+ new Guest Users & 130K new ABO (Distributors).
• Team Development: Coached 12 team members, enhancing 20% capability and delivery effectiveness.
• Built a nightly automated tag auditing system using Python scripts, catching broken event triggers and tracking glitches before code deployments impacted data integrity.
• Standardized messy multi-source data streams by deploying automated data-cleaning models, reducing data errors by 22% and creating a single source of truth for cross-functional stakeholders.
• Designed and integrated a natural language Dashboarding tool (Tableau Pulse / Power BI CoPilot), reducing ad-hoc data requests from non-technical teams by 40%.
• Product Management: Co-owned APR (Amway Product Recommender) along with Data Science Team for showcasing automated product recommendations to logged-in users (ABOS and Members) and scaled its ABM marketing and Analytics Support across 25 Amway markets with incremental revenue of $3 Million US Dollars.

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Senior Manager - Digital Intelligence

NielsenIQ India Pvt. Ltd. · Aug 2021 – Aug 2022

Not yet confirmed

• Product Lifecycle Management: Owned end-to-end lifecycle of analytics products across 34 global markets.
• Solution Design & Delivery: Designed scalable analytics solutions for social, search, and ecommerce datasets with projects delivery in Agile Mode, ensuring smooth enhancements.
• Stakeholder Engagement: Collaborated with senior stakeholders, presenting ROI-based proposals and roadmap strategies.

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Manager - Digital & Social Analytics

Concentrix Daksh Pvt. Ltd. · Aug 2019 – Aug 2021

Not yet confirmed

• Social Analytics Implementation: Designed frameworks for social listening, campaign analysis, and influencer identification.
• Text Analytics Development: Implemented consumer feedback analysis framework across digital and traditional channels.
• Dashboard Development: Built 8 dashboards for complaint analysis, enabling insights for multiple business units.
• Team Management: Led a team of 15+ members, ensuring delivery quality and timelines.
• Practice Development: Built social listening analytics capability across EMEA & APAC regions.

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Team Lead - Digital Analytics

Accenture Solutions Pvt. Ltd. · Feb 2017 – Aug 2019

Not yet confirmed

• Requirement Gathering: Defined business requirements and KPIs aligned with client objectives.
• Data Strategy Optimization: Identified gaps in tracking and improved data capture mechanisms.
• Digital Insights Generation: Delivered insights across SEO, PPC, inbound marketing, and social channels.
• Cross-Functional Coordination: Worked with product, development, and marketing teams for execution.

Associate - Digital Analytics

Cognizant Technology Solutions · May 2014 – Jan 2017

Not yet confirmed

• Dashboard Development: Built dashboards using Power BI and Tableau integrating multiple analytics platforms.
• Data Analysis: Performed SQL-based data extraction and KPI tracking.
• Client Consulting: Provided actionable insights and recommendations to clients.
• Performance Reporting: Developed frameworks for marketing and sales performance tracking.

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Search Strategist

Borderless Mind Technologies (ISHIR) · Jan 2012 – May 2014

Not yet confirmed

• Search Analytics & Reporting: Developed funnel visualizations, custom dashboards, and search analytics reports to track performance and optimize marketing strategies.
• Digital Marketing Campaigns: Executed email marketing initiatives to enhance website traffic, engagement, and ROI.
• SEO Tools & Optimization: Leveraged tools like BrightEdge and Web Data Extractor to drive search performance and improve visibility.

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SEO Executive

Brainpulse Technologies Pvt. Ltd. · Apr 2010 – Dec 2011

Not yet confirmed

• Keyword Strategy & SEO Optimization: Identified high-impact search term opportunities to improve website rankings and organic traffic.
• Conversion Rate Optimization: Enhanced user engagement and conversion rates through improved website stickiness and user experience strategies.
• Integrated Digital Marketing: Managed SEO, social media, and content marketing campaigns to strengthen online presence and lead generation.

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RMS Executive

Mosaic ITES Pvt. Ltd. · Jan 2009 – Apr 2010

Not yet confirmed

• SEO Campaign Execution: Delivered multiple SEO campaigns for client and in-house projects, improving search visibility
• Social Media & Web 2.0 Strategy: Executed social media submissions and Web 2.0 activities for high-value clients.
• Link Building Strategy: Implemented contextual linking and link wheel strategies to enhance domain authority and search rankings.

What drives their work

The Strategist

They meticulously map out the terrain before embarking on the journey.

Mohit's superpower

You excel at translating complex data into actionable strategies that drive significant business growth.

How Mohit works

You are best suited for senior leadership roles that require a blend of analytical depth, strategic vision, and team management to drive digital transformation and business growth.