mehtab akhtar

Multi-Industry Digital Marketing Professional | Organic Growth, SEO & E-commerce | Education, Healthcare, Real Estate, Retail & D2C · Greater Delhi Area

As a D2C Manager, I approach challenges with a highly logical and pragmatic mindset, driven by a strong sense of accountability and determination. My self-discipline and ambition fuel my focus on optimizing strategies, particularly in SEO, to achieve measurable growth and deliver tangible results.

Experience

D2C Manager

Aangan Studios · Oct 2025 – Present

Not yet confirmed

• 1.
• Leading overall growth strategy and revenue scaling for a premium D2C jewellery brand
• 2.
• Driving website conversion optimization (CRO) including checkout flow, funnel improvement, and UX enhancements
• 3.
• Managing SEO & organic growth, improving visibility, traffic quality, and long-term acquisition
• 4.
• Coordinating performance marketing campaigns across Meta & Google with a focus on ROAS and CAC optimization
• 5.
• Reducing RTO (Return to Origin) through OTP verification, partial COD, and risk-based order filtering
• 6.
• Implementing customer lifecycle automation (WhatsApp, SMS, Email) for abandoned cart recovery and retention
• 7.
• Optimizing product positioning, pricing strategy, and offer structure to improve conversion and AOV
• 8.
• Strengthening brand positioning and trust signals (warranty, EMI, delivery clarity) to increase purchase confidence
• 9.
• Analyzing funnel metrics (View → ATC → Checkout → Purchase)

Search Engine Optimization Specialist

Purple United Sales Limited · Apr 2025 – Sep 2025

Not yet confirmed

Search Engine Optimization Expert

Prerna Education · Apr 2024 – Mar 2025

Not yet confirmed