SENIOR ANALYST - DATA ANALYTICS
American Express · May 2022 – Present
- Lead product analytics for digital self-service platforms across 25+ markets, delivering insights that influence product strategy, customer experience improvements, and business outcomes.
- Define and maintain measurement frameworks, KPIs, and data requirements to evaluate product performance and support data-driven decision-making.
- Partner with product, marketing, technology, and business stakeholders to translate business objectives into analytical solutions and actionable recommendations.
- Conduct customer journey, funnel, and behavioral analysis to identify experience gaps, optimize engagement, and improve feature adoption across digital channels.
- Develop scalable dashboards and self-service reporting solutions using Tableau and SQL, reducing manual reporting effort by 40% and improving stakeholder access to insights.
- Build executive-level reporting and strategic narratives that translate complex datasets into business recommendations for senior leadership.
- Contribute to digital transformation initiatives that improved customer satisfaction, increased product adoption, and reduced operational costs by 60%.
