Madhur Jain

As a Campaign Manager, I approach my work with unwavering determination and diligence, driven by a deep ambition for mastery in digital advertising. My highly logical and pragmatic methodology ensures I deliver accountable, optimized results, constantly striving for excellence and continuous improvement.

Experience

Campaign Manager - Google Ads (Search & Shopping)

Theorem Digital Solutions, Mysuru · Nov 2025 – Present

Not yet confirmed

• Own end-to-end paid search strategy for a US-based D2C Shopify brand.
• Deliver 6-7X ROAS on high-budget accounts.
• Run Search Query Report analysis, cross-checked against Google Search Console, Ahrefs, and SEMrush keyword data, to sharpen keyword targeting and cut wasted spend.
• Manage bid strategy and budget pacing through SA360 across Search and Shopping campaigns.
• Produce daily pacing and performance reports.
• Turn raw data into clear, actionable recommendations.
• Test and refine ad copy and product feed titles/descriptions to lift Quality Score and Shopping ad relevance.
• Collaborate with the creative team on script direction for YouTube and Display assets, aligning messaging with high-intent search terms.
• Monitor competitor bidding and positioning via auction insights, adjusting budget allocation to defend market share.

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Performance Marketing Manager

Alt DRX B2C Real Estate Marketplace, Bengaluru · Mar 2025 – Sep 2025

Not yet confirmed

• Owned full-funnel Google Ads strategy across web and app, building acquisition funnels engineered for stronger engagement and lead-to-conversion reach.
• Reduced CPL by 30% through A/B testing on ad copy, ad scripts, creative formats, and landing pages.
• Expanded lead channels with LinkedIn Ads and Bing Ads to diversify reach beyond Google Search.
• Set up conversion tracking via UTM parameters, GA4, Google Search Console, and internal dashboards for accurate attribution.
• Produced weekly performance reports that directly shaped product and sales decisions.

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Performance Marketing Manager

Holistic Learning - B2C Ed-Tech App, Bengaluru · Jun 2022 – Mar 2025

Not yet confirmed

• Led paid acquisition for a B2C subscription app across Google Ads (Search, Display, PMax) and Apple Search Ads.
• Sustained 6-7X ROAS over three years.
• Scaled app installs and post-install retention through UAC-style optimisation on AppsFlyer, Adjust, Branch, and Firebase.
• Tracked install-to-activation funnels and iterated on audience signals to lower CPA.
• Built creative strategy end-to-end wrote ad scripts and crafted storytelling narratives for video and static creative, developing hooks and copy variants across static, video, and responsive formats to improve CTR.
• Architected GA4 and GTM conversion tracking from scratch, enabling data-driven budget allocation.
• Delivered weekly performance insights that shaped quarterly media strategy.
• Ran monthly SEO health checks via Google Search Console and Ahrefs to identify organic keyword gaps feeding paid targeting.
• Managed monthly media budgets across channels, reallocating spends toward top-performing audiences and creative formats.
• Mentored two junior executives on campaign setup, attribution tracking, and reporting best practices.

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Performance Marketing Executive

Big Growth Digital (Agency), Gurugram · May 2021 – Jun 2022

Not yet confirmed

• Managed Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Apple Search Ads, and Yelp Ads for multiple D2C clients across US and UK markets.
• Owned the full campaign lifecycle.
• Ran A/B tests on creatives, ad scripts, landing pages, and audience segments.
• Improved CTR and reduced CPL.
• Built YouTube Ads and Display campaigns as part of integrated, full-funnel paid media strategies.
• Created performance dashboards and client reports covering KPIs and budget pacing, with bid oversight via SA360.