Logendar Sankaran

I am an Associate driven by a concentrated ambition to deeply understand challenges and deliver insightful solutions. My inherent curiosity and strong empathetic approach ensure I consistently contribute reliable, positive outcomes, fostering collaborative environments through a commitment to understanding diverse perspectives.

Experience

Associate

Omnicom Global Solutions · Jun 2025 – Present

Not yet confirmed

• Worked on paid media campaigns for clients including Giffgaff, Halfords, and British Airways across social
• platforms
• Managed end-to-end campaign execution, including ad setup across platforms such as Meta, Reddit, Pinterest,
• with exposure to X, Snapchat, and LinkedIn
• Monitored and delivered daily, weekly, and monthly pacing reports, along with end-of-campaign performance
• reports
• Supported media plan creation and assisted in campaign planning activities
• Booked campaigns in Prisma and handled campaign reconciliations
• Analyzed campaign performance, provided actionable insights, and implemented optimizations to improve key
• KPIs
• Developed and maintained campaign taxonomy structures across all clients to ensure consistency and accurate
• tracking

Associate

Omnicom Global Solutions · Jun 2024 – Present

Not yet confirmed

• Managed and optimized paid Search and Paid Social campaigns across Meta, Google Ads, Reddit, Pinterest, LinkedIn, Snapchat, and other digital platforms for global clients including Giffgaff, Halfords, and British Airways, ensuring campaigns achieved client KPIs
• Executed end-to-end campaign operations including campaign creation, audience segmentation, ad setup, budget allocation support, QA, launch, monitoring, and optimization across multiple advertising platforms
• Monitored campaign delivery and pacing through daily, weekly, and monthly performance reporting, proactively identifying optimization opportunities to improve campaign efficiency and achieve client objectives
• Performed ongoing campaign optimization by analysing performance metrics such as CTR, CPC, CPA, CPM, Conversion Rate and ROAS, implementing data-driven recommendations to maximize campaign performance
• Evaluated search query reports to identify irrelevant traffic patterns and refined targeting by implementing negative keyword strategies, improving traffic quality and campaign efficiency
• Supported media planning by recommending campaign objectives, audience strategies, placements, and bidding approaches aligned with client goals
• Collaborated closely with client servicing, planning, creative, and analytics teams to ensure smooth campaign execution and timely delivery of performance updates
• Built and maintained standardized campaign taxonomy and naming conventions across multiple clients to ensure accurate tracking and streamlined reporting
• Managed campaign trafficking workflows including Prisma media bookings, reconciliation processes, and financial tracking to ensure accurate campaign delivery
• Developed working knowledge of mobile app marketing, attribution models, AppsFlyer, SKAdNetwork, attribution windows, deep linking, and app install campaign measurement to support mobile acquisition initiatives

Junior Associate

Omnicom Global Solutions · Sep 2024 – Jun 2025

Not yet confirmed

• Worked on campaigns for the client Giffgaff across both paid social and search platforms
• Supported ad setup and campaign execution
• Monitored campaign performance and implemented basic optimizations based on key KPIs
• Prepared daily, weekly, and monthly pacing reports to track spend and performance against targets
• Evaluated search query data and refined targeting by removing irrelevant traffic through negative keyword
• implementation

Graduate Trainee

Omnicom Global Solutions · Jun 2024 – Sep 2024

Not yet confirmed