Lakshita Chadha

Paid media | Meta | Driving Digital Marketing Strategies · Delhi

As a Senior Executive with over a decade of experience, I am driven by a deep curiosity and ambition to master digital strategy, always seeking insightful, data-driven solutions. My pragmatic and logical approach ensures the development and implementation of marketing plans that consistently deliver measurable performance and innovation.

Experience

Content Writer

Freelance · Aug 2019 – Present

Not yet confirmed

Senior Executive

Wipro · Nov 2022 – Jun 2025

Not yet confirmed

Digital Marketing Executive

Wipro · Nov 2022 – Jun 2025

Not yet confirmed

• Planned, executed, and optimised full-funnel paid media campaigns across Google adwords and Meta (Facebook & Instagram).
• Collaborated with creative and analytics teams to implement audience segmentation, A/B testing, and dynamic creatives to maximise ROI.
• Gained experience with marketing operations and key metrics tracking sales and revenue generation across all platforms.
• Email Marketing & Automation: Executed end-to-end email campaigns using Mailchimp and Klaviyo, including promotional campaigns and automated customer journeys.
• Managed end-to-end campaign setup, pacing, optimisation, and reporting using data-driven insights.
• Delivered consistent improvement in CTR, CPC, and conversion rate through strategic bidding and audience refinement.

Technology Associate

Accenture · Apr 2022 – Nov 2022

Not yet confirmed

• Supported global clients in marketing performance analysis and reporting using performance dashboards.
• Worked cross-functionally with marketing and tech teams to create work plan for inside sales and upselling.

Business and technology delivery associate

Accenture · Apr 2022 – Nov 2022

Not yet confirmed

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Product Analysis intern

Avanti Fellows · Jan 2022 – Nov 2022

Not yet confirmed

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Analysis Specialist

Avanti Fellows · Jan 2022 – Nov 2022

Not yet confirmed

• Analysed educational centre performance data to evaluate user engagement and retention across digital education initiatives.
• Created detailed reports and performance insights to guide literacy marketing strategies for email marketing.

Data Associate

Amazon · Mar 2021 – Apr 2022

Not yet confirmed

• Managed large-scale datasets to enhance targeting and automation of the facility centres.
• Contributed to marketing intelligence and operational accuracy through data validation and analytics.

Intern

Central Square Foundation · Feb 2020 – Mar 2021

Not yet confirmed

• Supported digital outreach and education campaigns through social media content planning and execution.

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Content Writer

Trank Technologies · May 2019 – Sep 2019

Not yet confirmed

• Produced marketing content and social media copy for web and ad campaigns across multiple clients.
• Also created content for all social media platforms.

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News Reporter

Dilli newz 7 · Jun 2018 – Aug 2018

Not yet confirmed