KA

kovil arora

Work style

Remote

Contact details — on requestProof of Work — on request

Experience

F

Engagement Assistant Marketing Manager

Fidelity International · Oct 2025 – Present

Not yet confirmed
  • Drove early-stage customer engagement strategies to improve digital adoption, product usage, and brand loyalty through targeted, data-led marketing initiatives.
  • Executed multi-channel engagement campaigns (email, landing pages, templates, guides), ensuring alignment with business objectives and customer journey optimization.
  • Partnered with senior marketing stakeholders to deliver growth marketing and onboarding initiatives, strengthening first-year customer activation and engagement.
  • Leveraged marketing automation tools and performance dashboards to monitor campaign effectiveness, optimize content, and improve ROI.
  • Supported customer journey design and consent-led communications (CDP) to enable compliant, personalized marketing journeys at scale.
  • Collaborated cross-functionally across marketing, product, and compliance teams to deliver high-quality engagement programs supporting business expansion.
O

Assistant Manager – Customer Lifecycle Management

OLX India · Nov 2023 – Oct 2025

Not yet confirmed
  • Develop strategies to attract new customers through targeted marketing campaigns, promotions, and partnerships.
  • Ensure a smooth transition for new customers by designing effective onboarding processes and providing necessary support and resources.
  • Foster ongoing engagement with customers through personalized communication, loyalty programs, and feedback mechanisms.
  • Implement retention strategies to reduce churn and increase customer lifetime value, such as customer satisfaction surveys and proactive outreach.
  • Segment customers based on their behavior, demographics, and purchasing patterns to tailor marketing efforts and communication effectively.
  • Analyze customer data to gain insights into behavior trends, preferences, and pain points, informing decision-making and strategy refinement by using Google Analytics, Tableau.
  • Cultivate a community of loyal advocates by providing exceptional customer service and rewarding loyal customers for their support.
  • Gather feedback from customers through surveys, reviews, and other channels to continuously improve products, services, and customer experiences.
  • Work closely with cross-functional teams such as Tech and Engineering, sales, product development, and customer support to ensure alignment and consistency throughout the customer journey.
  • A/B testing on SEO landing pages, Whatsapp, Push notification, Email campaigns for user engagement
  • Created targeted email marketing campaigns that increased customer retention by 7%.
  • Led customer loyalty initiatives that resulted in 12% year-over-year increase in customer Lifetime value (34M).
O

Assistant Manager – Process Development & Automation

OLX Autos · Jan 2020 – Oct 2023

Not yet confirmed
  • Analyze existing processes for inefficiencies.
  • Design and optimize processes for efficiency and quality.
  • Document all processes and procedures.
  • Process automation and UAT testing.
  • Oversee implementation of new processes.
  • Provide training on new processes to employees.
  • Monitor process performance and implement improvements.
  • Collaborate with other departments for process alignment.
  • Lead change management efforts for process changes.
  • Ensure compliance with regulations and manage risks.
  • Evaluate and integrate technology solutions.
  • Manage resources effectively for process development projects.
O

Customer Relationship Manager (CashMyCar)

OLX India Pvt Ltd · Sep 2018 – Dec 2019

Not yet confirmed
  • Appointment booking and ensure execution of car inspection of customers.
  • Train new joiners and make them familiar with the entire business process.
  • Market research to check the need and convenience of customer and develop business.
  • Dealer onboarding.
  • Negotiation with customers.

Skills 0 proven through work

Also works with

Customer Activation StrategySales Cycle ManagementReactivation Rate AnalysisRepeat Purchase Rate AnalysisChurn Rate AnalysisEmail Open Rate AnalysisCTRO AnalysisTapGlow UsageAudience Engagement StrategyDelegation and Work AllocationStrategic PlanningCross-Departmental CoordinationPayment Gateway IntegrationProcess ImprovementMobile Application DevelopmentCRM ManagementWorkflow Automation (Spreadsheet-Based)SLA AdherenceSales AnalysisB2B MarketingAudience Engagement AnalysisConversion Rate OptimizationProject Status CommunicationCommercial AnalysisCampaign Performance AnalysisSalesforce CRMGoogle Analytics IntegrationCustomer Behavior AnalysisContent WritingClient OnboardingRevenue TrackingAnalytics ImplementationDigital Marketing Graphic DesignContent Optimization Using Performance DataSMS Campaign ManagementAI Tools UsageCustomer Retention and Churn PreventionCampaign PlanningPerformance Marketing PlanningPush Notification ImplementationEmail Marketing StrategyAutomated Communication DesignCampaign OptimizationMarketing Performance ReportingA/B TestingCampaign ExecutionCustomer Journey MappingCRM Communication Workflow ManagementLifecycle Notification Strategy

Proof of Work

Proof of Work

kovil shares this with people who ask. You'll hear back either way.

Education

Bachelors, Commerce

Delhi University · 2015 — 2018

Contact details

Contact details

kovil shares this with people who ask. You'll hear back either way.

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