Kommal Bhirud

Mumbai

As a Co-Founder and Head of Strategy, I am driven by the challenge of building innovative ventures and charting clear paths for sustainable growth. I leverage my strategic acumen to transform ambitious visions into tangible realities, particularly within dynamic and evolving industries.

Experience

Co-Founder & Head of Strategy

Plotcraft Media · Jul 2025 – Present

Not yet confirmed

• Defined the studio's creative and strategic positioning, shaping the brand narrative and structuring 5+ core service offerings, enabling the studio to present a clear value proposition to early-stage clients and partners.
• Established experience-led communication frameworks adopted across 30+ client engagements, helping teams translate brand narratives into structured campaign and content strategies.
• Championed the creation of 7+ internal strategy workflows covering discovery, ideation, and client onboarding, reducing client onboarding time by 20% and improving project alignment across teams.
• Introduced scalable project systems and strategic documentation practices, improving clarity in project planning and enabling smoother execution across multiple client engagements.

Co-founder & Head of Strategy

Plotcraft · Jul 2025 – Mar 2026

Not yet confirmed

• Built the company's strategic foundation from zero, leading brand strategy, positioning, naming, visual identity, and go-to-market planning.
• Hired and scaled a cross-functional team from 0 to 8+ professionals (designers, marketers, SEO specialists, social media managers, BizDev), reducing founder dependency in execution by 70% and enabling 3x project throughput.
• Designed team structures, workflows, and operational processes that reduced project kickoff time from 2 weeks to 4 days and improved on-time delivery rate from 60% to 95% across client engagements.
• Led strategic discovery and consulting engagements with 15+ clients, identifying business challenges and growth opportunities that informed website redesigns, conversion funnel optimisation, and brand repositioning strategies, contributing to avg 30% improvement in client conversion readiness metrics.
• Implemented scalable client-onboarding framework (intake templates, discovery playbooks, stakeholder alignment tools) that reduced onboarding time from 2 weeks to 5 days and improved client satisfaction scores by 35%.
• Established repeatable service delivery workflows and quality assurance processes that standardised output across team, reduced revision cycles by 50%, and enabled consistent brand/UX quality regardless of team member.

Working Student - UX Design

AUCENTIQ SOLUTIONS · Aug 2024 – Jan 2025

Not yet confirmed

• Led user research and competitive analysis across three enterprise competitors, uncovering strategic product opportunities that informed future feature development.
• Structured experience frameworks for two premium product tiers, aligning product value with monetisation strategy and enterprise user needs.
• Redesigned the onboarding flow and product creation journey, reducing accidental Klubraum creation by 80% and improving usability for new users.
• Developed role-based information architecture for three enterprise user roles, strengthening usability, access control, and security workflows.

User Experience Designer

aucentiq solutions · Aug 2024 – Jan 2025

Not yet confirmed

• Designed and shipped 7 end-to-end product modules for SaaS platform (event management, user permissions, analytics dashboard, premium tier features) across desktop and mobile, supporting product roadmap toward freemium monetisation model.
• Redesigned onboarding information architecture, reducing accidental Klubraum creation by 80%, cutting onboarding-related support tickets by 60%, and improving new user activation rates by 25%.
• Accelerated design iteration speed by 40% using AI-assisted prototyping tools, creating 20+ user journey flows per sprint to rapidly explore, validate, and refine complex workflow solutions before engineering handoff.
• Partnered with engineering team to ensure technical feasibility of 12+ features, reducing design-to-dev handoff issues by 45% through early technical constraint mapping and component-based design approach.
• Conducted 12+ user research sessions (interviews, usability tests, focus groups) that identified 4 critical UX gaps in premium tier strategy, informing feature prioritisation and subscription pricing decisions.

Product Designer

Freelance · Aug 2023 – Jul 2024

Not yet confirmed

Assistant Manager, Design

ITH Technologies Pvt. Ltd. · Jan 2023 – Jul 2023

Not yet confirmed

• Led UX design strategy across 6+ enterprise B2B products (ATS platforms, job portals, fintech tools), managing cross-functional design team of 6 and delivering 25+ features across web and mobile ecosystems.
• Increased onboarding completion rate from 45% to 75% (30% improvement) through field prioritisation framework, Typeform-style interaction model, and workflow simplification, validated through Mixpanel funnel analysis and A/B testing.
• Reduced enterprise onboarding time from 8 minutes to under 1 minute for 30,000+ end users by eliminating 6 redundant form steps, implementing progressive disclosure, and redesigning document upload flows.
• Built and maintained enterprise design system used across 3 product lines and 12+ feature teams, establishing 40+ reusable components, design tokens, and interaction patterns that reduced UI inconsistencies by 70%.
• Collaborated with product managers, engineering leads, and C-suite stakeholders throughout full product lifecycle, translating business requirements into design solutions that balanced user needs, technical feasibility, and revenue goals.
• Established design QA processes and weekly critique cycles that reduced design-to-dev handoff errors by 40% and improved cross-team design quality and consistency.

Assistant Manager - Design Operations

ITH TECHNOLOGIES Pvt. Ltd. · Jan 2023 – Jul 2023

Not yet confirmed

• Led a team of 6 designers, directed design strategy execution across 10+ digital products and client engagements, aligning product experience decisions with business objectives.
• Mentored and managed a team of six designers, establishing consistent design practices and improving collaboration across product teams.
• Reduced onboarding funnel drop-off by 35% through data analysis and primary user research, and minimised the onboarding time from 8 min to 1 min, improving user satisfaction for 30K+ users.
• Introduced structured design frameworks and handoff systems, strengthening collaboration between design, engineering, and product teams.

Brand Officer

TDeFi · Nov 2021 – Jul 2023

Not yet confirmed

• Designed experiential event strategy for 3 Web3 conferences (Dubai, Singapore, Miami), generating 100+ qualified leads and contributing to 30% increase in partnership pipeline.
• Integrated visual storytelling, experiential marketing, and strategic messaging to ensure a cohesive brand narrative across all touchpoints during the event.
• Planned and orchestrated TDeFi’s event presence strategy, ensuring strong visibility, recall, and brand resonance across the venue.
• Designed engagement-focused experiences that went beyond aesthetics, focusing on interaction, lead generation, and conversion opportunities.
• Operated within the blockchain ecosystem, aligning event strategy with Web3 community culture, partnership opportunities, and ecosystem growth.

Brand Officer (Events)

TDEFI Web3 Incubator and Consulting · Nov 2021 – Jul 2023

Not yet confirmed

• Developed experiential brand strategies for 4+ global Web3 conferences, including GITEX, AIBC, and TOKEN2049, strengthening brand presence within the blockchain ecosystem.
• Crafted spatial storytelling experiences and interactive brand environments that engaged 500K+ conference attendees.
• Enabled event-driven brand engagement strategies for 20+ Web3 startups, increasing audience interaction, brand visibility, and investor engagement.

Associate Designer

ITH Technologies Pvt. Ltd. · Aug 2021 – Jan 2023

Not yet confirmed

• Designed 15+ end-to-end B2B SaaS features across recruitment platforms, applicant tracking systems, and client portals, with focus on reducing cognitive load in data-heavy, document-intensive workflows.
• Created user flows, wireframes, and interactive prototypes for 8 major product releases, enabling early stakeholder alignment and reducing costly mid-sprint design changes by 50%.
• Conducted user research program including 20+ user interviews, journey mapping sessions, and moderated usability tests that identified 12 high-impact UX improvements, informing product roadmap prioritization.
• Contributed to design system and component library by documenting 25+ reusable patterns (forms, tables, filters, navigation) that accelerated design-to-dev handoff and improved UI consistency across 4 product teams.
• Partnered with engineering team to ship 10+ features on aggressive timelines, translating design specs into developer-friendly documentation and conducting regular design QA to ensure implementation fidelity.
• Led stakeholder presentation sessions, using prototypes and user research findings to communicate design rationale and secure buy-in from product managers, executives, and client representatives.

Associate UX Designer

ITH TECHNOLOGIES Pvt. Ltd. · Aug 2021 – Jan 2023

Not yet confirmed

• Contributed to the design and launch of B2B SaaS product experiences, collaborating with product and engineering teams from concept to release.
• Conducted user research, journey mapping, and prototyping, translating user insights into decisions.
• Established scalable design systems and interaction patterns, improving product consistency and accelerating development cycles.

Design Intern

ITH Technologies Pvt. Ltd. · Apr 2021 – Jul 2021

Not yet confirmed

Intern

Creative Consilio · Apr 2020 – Jul 2020

Not yet confirmed

• Furniture Design: Conceptualised and designed a unique furniture segment inspired by Hindi letters, combining functionality with cultural symbolism and art forms.
• Branding and Packaging: Crafted visual identities that resonate with the target audience and differentiate the brand in a competitive market landscape.
• Product Design: Contributed to product design efforts across diverse sectors, including toy design, emphasising innovation, usability, and brand consistency to enhance market appeal and consumer engagement.