K Lekhya Reddy
With nearly seven years of experience, I am a highly accountable and ambitious professional, driven by a logical and insightful approach to problem-solving. I excel at dissecting complex challenges to deliver pragmatic, data-driven solutions, and I thrive in collaborative environments where collective intelligence leads to impactful outcomes.
Experience
Senior Associate
Axtria Private Limited · Apr 2024 – Present
- Designed and implemented real-time, interactive dashboards in Power BI using SQL-based datasets to visualize key metrics across sales performance, contract compliance, DSA fee tracking, and supply chain KPIs.
- Utilized Google Analytics 4 (GA4), Adobe Analytics, and third-party vendor data to perform descriptive and inferential analyses, delivering insights that optimized performance across omnichannel marketing campaigns.
- Leveraged Adobe Customer Journey Analytics (CJA) to analyze cross-channel customer journeys, identify funnel drop-offs, measure content and campaign effectiveness, and generate actionable recommendations to improve customer engagement and conversion rates.
- Worked with Tealium tag management and data collection frameworks to support digital analytics implementations, ensure accurate tracking, and enhance data quality across web properties.
Associate
Axtria Private Limited · Mar 2023 – Mar 2024
- Designed and managed contract performance dashboards in Power BI for Hepatitis B vaccine operations.
- Developed KPI dashboards using Python-automated scripts to track onboarding progress and performance across contract entities.
- Optimized datasets in Power BI using advanced DAX, Power Query, and custom calculated fields to enhance report performance.
- Implemented slicers, bookmarks, and drill-through pages to improve user interactivity and navigation.
- Used VBA and SQL to automate a contract management template, optimizing processes for adding, updating, and accessing contracts categorized by type.
Analyst
Axtria Private Limited · Apr 2022 – Mar 2023
- Conducted Marketing Mix Modeling (MMM) using Python and R to evaluate the impact of personal and non-personal promotional channels.
- Built regression models to determine significant drivers for maximizing ROIs with impactful brand promotions and evaluated MROI curves to determine channels with potential for further investments and greater ROI generation.
Systems Engineer
INFOSYS LIMITED · Dec 2019 – Apr 2022
- Developed React.js-based web applications and implemented Selenium automation scripts to validate UI components and regression scenarios.
- Collaborated with QA to ensure test coverage for new features and proactively fixed UI defects during development.
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Education
B.Tech, Computer Science Engineering
Sree Vidyanikethan Engineering College · 2016 — 2020
Contact details
Contact details
K shares this with people who ask. You'll hear back either way.
What drives their work
The Strategist
You analyze complex data to chart a clear path to measurable business impact.
K's superpower
You excel at transforming complex data into actionable insights that drive measurable business decisions.
How K works
You would thrive in teams that value deep analytical problem-solving and direct contribution to business strategy.
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