Kishore Aksharthan
Perfomance Marketing Manager at MySivi (YC W22) · Bengaluru, Karnataka, India
As a Performance Marketing Manager, I bring a highly pragmatic and data-driven approach, fueled by a deep curiosity to uncover insights that drive measurable growth. My ambition is matched by a collaborative spirit, ensuring accountability and strategic impact in every initiative I undertake.
Contact details — on requestProof of Work — on request
Experience
M
Perfomance Marketing Manager
MySivi (YC W22) · May 2026 – Present
- Head the Tamil performance marketing pod, owning campaign strategy, execution, creative direction, experimentation, and growth across the Tamil market.
- Led the scaling of Tamil acquisition campaigns across Meta and other relevant paid channels, identifying opportunities to increase spend while maintaining campaign efficiency.
- Developed regional growth strategies using localized creatives, language-specific messaging, audience insights, and market-specific content angles.
- Took ownership of creative strategy for Tamil campaigns, generating and testing multiple ad concepts and leveraging AI-assisted content creation to improve creative output and testing velocity.
- Led campaign experimentation across creatives, audiences, messaging, funnels, and targeting strategies to identify scalable growth opportunities.
- Worked closely with content and creative teams to translate regional audience insights into high-performing advertising concepts.
- Managed budget allocation and optimization decisions to improve ROAS, reduce CPA, and maximize acquisition efficiency.
- Analyzed campaign, conversion, attribution, and retention data to guide strategic decisions and identify opportunities for further growth.
- Scaled the Tamil pod to become a leading-performing pod within MySivi, driving strong performance relative to other regional teams.
M
Perfomance Marketing Executive
MySivi (YC W22) · Nov 2025 – May 2026
- Managed end-to-end performance marketing campaigns across Google Ads and Meta, including campaign setup, execution, budget allocation, optimization, and scaling.
- Developed and executed audience targeting, funnel, creative, and localization strategies to improve customer acquisition, conversion performance, and campaign efficiency.
- Created and tested multiple Tamil-language Meta ad creatives and messaging angles, using AI tools to accelerate content ideation and creative production.
- Collaborated with content and creative teams to develop high-performing ad concepts based on audience behavior, language-specific insights, and market trends.
- Conducted A/B testing across creatives, audiences, messaging, and targeting to continuously improve conversion efficiency and campaign performance.
- Analyzed key performance metrics including ROAS, CPA, CTR, conversion rates, and retention data to identify optimization opportunities.
- Used Singular to analyze user acquisition, campaign performance, and channel attribution, supporting data-driven optimization across marketing channels.
- Optimized multi-channel paid campaigns to improve acquisition efficiency, reduce customer acquisition costs, and maximize return on advertising spend.
B
Market operation lead
Branddrops · May 2025 – Nov 2025
- Running and optimizing Meta (Facebook and Instagram) ads to drive brand visibility, traffic, and sales
- Managing inventory and warehouse operations
- Coordinating with suppliers and vendors for procurement and restocking
- Overseeing and improving the performance of inventory managers
- Handling customer support operations and ensuring excellent customer experience
- Executing and optimizing day-to-day e-commerce operations
- Supporting and executing marketing-led initiatives to drive business growth
H
Growth executive
Higros - The Growth Mercenaries. · Nov 2024 – May 2025
- - Managed and optimized Google Ads and Meta Ads campaigns for Circle Chess, driving significant growth and engagement.
- - Designed a wireframe for DrinkPrime's website, incorporating SEO best practices to enhance visibility.
- The wireframe strategically featured a TDS checker as a lead generation tool, seamlessly integrating it into the growth loop to improve user engagement and conversions.
- - Drove a substantial increase in user acquisition and retention through targeted marketing initiatives.
- - Designed and developed the Higros website, creating a user-friendly experience while aligning with the company’s brand objectives.
G
Growth intern
GrowthSchool · May 2024 – Aug 2024
P
Growth and marketing intern
Postship · Jan 2024 – May 2024
- Assist co-founders
- Manage busy and high-profile calendars
- Answer multiple phone lines and monitor inboxes
- Enhance the rating of the company's products on the Shopify website by 10-20%, leading to notable advancement from third to second position in the rating chart
- Conduct market research and analysis to identify growth opportunities
- Contributed to process optimization initiatives to enhance efficiency and streamline operations.
- Participated in project management activities to support strategic growth initiatives.
- Conducted data analysis to identify market trends and opportunities for expansion.
- Conducted market research and analysis to identify growth opportunities.
- Assisted in the development of strategic plans to enhance business performance.
- Collaborated with cross-functional teams to implement growth initiatives and assist co-founders
- Manage busy and high-profile calendars
- Answer multiple phone lines and monitor inboxes
- Enhance the rating of the company's products on the Shopify website by 10-20%, leading to notable advancement from third to second position in the rating chart
- Conduct market research and analysis to identify growth opportunities
- Contributed to process optimization initiatives to enhance efficiency and streamline operations.
- Participated in project management activities to support strategic growth initiatives.
- Conducted data analysis to identify market trends and opportunities for expansion.
- Conducted market research and analysis to identify growth opportunities.
- Assisted in the development of strategic plans to enhance business performance.
- Collaborated with cross-functional teams to implement growth initiatives
S
Growth and strategy intern
Slick · Oct 2023 – Jan 2024
- Assisted team of senior executives Coordinate client meetings and calls Arrange domestic and international travel Compose letters and memos
- Assisted in financial analysis to evaluate investment opportunities and strategic decisions.
- Participated in recruitment and onboarding process for new employees hired as backend developers through utilization of the Weekday job portal.
- Conducted financial analysis to evaluate investment opportunities.
- Contributed to the development of business plans and strategies.
- Analyze problems and collaborate with teams to develop solutions
- Participated in a promotional event at Dayanand Sagar University Fest, successfully onboarded approximately 120 students over 3 days by offering complimentary drinks to encourage user sign-ups.
- Prepare project presentations and reports to assist senior staff
- Assisted in the development of strategic plans to enhance business performance.
S
Operations Intern
Streak (YC W22) · Aug 2023 – Sep 2023
- Collaborated with cross-functional teams to streamline operations and ensure compliance with regulatory standards.
- Fulfilled ad hoc data requests and assisted in developing regulatory and business important reporting.
- Developed and updated tracking spreadsheets for process monitoring and reporting
- Facilitated internal communication and provided regular status updates to stakeholders Managed over 120-250 parental inquiries nationwide during the National Finance Olympiad, ensuring a seamless experience for students and families Participated in operational processes and workflow improvements.
- Assisted in data analysis and reporting to enhance efficiency and decision-making.
E
Human Resources Intern
Easy Decor · Apr 2023 – Jul 2023
- Worked in areas such as hiring and training for the required role.
- Also in resourcing materials, recording data, valuation of materials
Skills 0 proven through work
Also works with
Team SupportInformation ResearchProblem SolvingOn-the-Job Learning (Learning from Peers)TeamworkLogistics CoordinationBilling System DevelopmentOrder Management System DevelopmentProcess ImprovementInventory ManagementOperations ManagementPerformance Max CampaignsCopywritingGlobal-Local Brand AdaptationMarket ResearchApp Install Campaign MeasurementCampaign Performance AnalysisShort-Form Video Hook OptimizationSocial Content ScriptwritingTeam LeadershipContent Optimization Using Performance DataAdvertising Creative ProductionTarget Audience AnalysisHypothesis-Driven ExperimentationGeographic TargetingConversion Rate OptimizationPerformance Marketing PlanningCampaign OptimizationCampaign ScalingGoogle Ads Campaign ExecutionMeta Ads Campaign Execution
Proof of Work
Proof of Work
Kishore shares this with people who ask. You'll hear back either way.
Education
Bachelor of Commerce - BCom, Accounting and Finance
St. Joseph's College (Autonomous)
Contact details
Contact details
Kishore shares this with people who ask. You'll hear back either way.
What drives their work
The Strategist
Analyzes market dynamics to chart optimal paths for growth.
Kishore's superpower
You excel at dissecting performance challenges and implementing data-driven strategies that yield significant, measurable improvements.
How Kishore works
You would thrive in a team that values data-driven decision-making, encourages experimentation, and provides opportunities for continuous learning and impact.
Ask about this candidate
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