Digital Marketing Trainee
Immersive Radical Digimedia, Bangalore · May 2026 – Sep 2026
- Managed and executed Google Ads and Meta Ads campaigns across multiple client accounts, with hands-on responsibility for monitoring, optimization, and lead generation.
- Created and optimized Meta lead forms for lead-generation campaigns, structuring questions to capture relevant prospect information and improve lead quality.
- Reduced Google Ads cost-per-lead by 36% for an automotive client while increasing lead volume from 59 to 84 leads between June and July.
- Took ownership of Google and Meta Ads performance reporting by analyzing historical trends, identifying a ~25% cost-per-lead gap between ad groups, and building a reporting system to guide future campaign decisions.
- Built monthly social media calendars, campaign copy, landing-page copy, WhatsApp/email messaging, and creative briefs across different audiences and business categories.
- Worked across paid media, content strategy, creative direction, website updates, SEO tasks, and lead-quality/conversion reporting.
- 36% lower Google Ads CPL while scaling lead volume for Automotive client.
- Built trend-based Google and Meta reporting structures to move campaign decisions beyond single-month snapshots.
- Developed six distinct content series for salon brand to replace a generic monthly content calendar with education, engagement, and booking-led content.