Karan C.

Assistant Manager - Growth · India

I'm a growth-focused professional with 8 years of experience driving meaningful impact through a balance of analytical thinking and genuine people connection. As an Assistant Manager in Growth at Black Piano, I bring equal parts ambition and accountability to every initiative — setting bold targets while taking full ownership of outcomes. I thrive in environments where I can operate with autonomy, lead with both logic and empathy, and turn ideas into tangible results through tools like Figma and a pragmatic yet principled approach to problem-solving.

Experience

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Assistant Manager - Growth

Black Piano · Feb 2026 – Present

Not yet confirmed

• Worked as part of a digital marketing delivery team supporting Organic for the Arlo account, where I helped migrate lifecycle email programs from Mailjet to Customer.io.
• My role focused on rebuilding and adapting existing email journeys in a new platform while keeping design, logic, and localization consistent across regions.

Senior Associate

Freo · May 2025 – Dec 2025

Not yet confirmed

• At Freo, I focused on improving customer engagement and conversion through data-driven marketing campaigns.
• I developed A/B testing frameworks to boost open and click-through rates, integrated CRM with marketing automation tools to streamline processes, and worked closely with cross-functional teams to execute cohesive multi-channel strategies.
• My work contributed to better lead nurturing flows, improved sales efficiency, and increased overall brand visibility and demand generation.

Senior Executive

Policybazaar.com · Oct 2024 – Feb 2025

Not yet confirmed

• At Policybazaar, I managed targeted Email and WhatsApp communication strategies to improve customer acquisition and brand awareness.
• I conducted campaign performance analysis to support business decision-making and contributed to building growth-focused marketing initiatives.
• Using CRM systems, I maintained accurate customer data and collaborated with marketing and sales teams to create impactful content and cross-promotional campaigns that enhanced customer engagement.

Senior Associate

Paytm · May 2023 – Nov 2023

Not yet confirmed

• At Paytm, I optimized marketing workflows by personalizing communication using segmentation and behavioral data.
• I executed lifecycle campaigns across Email, Push, In-App messaging, and SMS, ensuring a consistent user experience across channels.
• My responsibilities also included A/B testing user journeys, improving campaign design in coordination with creative teams, and conducting rigorous QA to maintain communication quality before deployment.

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Marketing Associate

AmberStudent · Dec 2021 – Mar 2023

Not yet confirmed

• At AmberStudent, I led large-scale deployment of lifecycle and automated email campaigns, successfully launching over 900 campaigns including drip, nurture, and trigger-based flows.
• I improved open rates and conversions by closely collaborating with design, product, and marketing teams.
• I also drove innovation by piloting WhatsApp and AMP email initiatives, while training internal teams on marketing automation tools to enable scalable communication programs.

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Brand Trainee

Almo · May 2021 – Nov 2021

Not yet confirmed

• Almo Wear is an e-commerce platform specializing in premium men's loungewear and innerwear.
• As a Brand Trainee, I worked closely with the Brand and Social Media Manager to build our online presence through SEO optimization for our website blogs and influencer partnerships.
• I created and managed our monthly social media calendar, posting content across platforms, responding to comments and inquiries, and running Instagram contests to build community engagement.
• I also tracked social media analytics to understand audience behavior and identify trends, which helped us adapt our strategies and stay current with the evolving social media landscape.

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Cybersecurity Internship

Gurgaon Police Cybersecurity Summer Internship · Jun 2021 – Jul 2021

Not yet confirmed

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Internship

DuPont Nutrition & Health · May 2018 – Jun 2018

Not yet confirmed

• Building the 5 year strategy for DuPont Nutrition & Health South Asia.
• Preparation of the 2019 industry plan for dairy, bakery and beverages in South Asia.