JB

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As a Performance Marketing Manager, I am deeply committed to accountability and achieving mastery in my domain. My work is guided by a logical and pragmatic approach, empowering me to independently develop and optimize strategies that consistently drive measurable results. I thrive on the autonomy to take ownership and continuously refine performance.

Work style

Remote

Contact details — on requestProof of Work — on request

Experience

V

Manager - Performance Marketing

Vyapar · Jul 2025 – May 2026

Not yet confirmed
  • Owned end-to-end GCC performance marketing, driving 20%+ MoM revenue growth across the UAE and emerging markets.
  • Optimised full-funnel performance (leads, logins, demos, conversions), identifying scalable opportunities to improve campaign efficiency, achieving 30% MO ROI and scaling to profitability by M5.
  • Initiated onboarding new acquisition channels, launching and scaling Apple Search Ads and TikTok Ads, reducing CAC by 30% and achieve 70% MO ROI and profitability within 3 months.
  • Built insightful dashboards and reports using Claude, analysed pain points, and developed actionable strategies.
  • Conducted an AI-driven A/B test on landing pages/creative themes to enhance lead conversion rate (CRV) by 21%.
  • AI-led experimentation, scaling creatives to boost MO conversion rates by 70% and cut CPL by 25%; automated reporting, enhancing efficiency by 50%.
  • Worked cross-functionally with Product, Data, Tech, and Growth teams on acquisition strategy, while sharing weekly and monthly performance reviews with stakeholders.
Ninjacart

Associate Manager - Performance Marketing

Ninjacart · May 2023 – Jul 2025

Not yet confirmed
  • Scaled Ninja Kisan App (Android & iOS) from 1K to 5M users by implementing strategic Facebook and Google App Campaigns.
  • AI-led campaign reporting and rule-based optimisation resulted in 33% increase in lead volume 12% rise in CR%.
  • Transaction Growth: Scaled the Ninja Kirana app to 35K transacting users, and 43% LTV retention, generating 3.3x ROAS using App ads, CTWA, Google UAC, and Google Search ads.
  • Budget & Brand Leadership: Successfully managed and optimised a budget of over Rs. 1 Crore in brand marketing, leading to a verified 25% increase in brand recall lift.
  • Optimised funnels and conversion frameworks, reducing CAC by 40% and DO uninstall rates by 20% through rigorous A/B testing on custom audiences and creative, leading to a 45% reduction in CPI.
  • B2B Lead Generation: Designed high-intent LinkedIn lead gen funnels for B2B supply chain solutions, increasing MQL conversions by 23% and reducing CAC by 14%.
D

Performance Marketing

Dukaan · Nov 2022 – Mar 2023

Not yet confirmed
  • Scaled 13 D2C e-commerce clients, boosting ROAS by 2.7x and cutting CPA by 30% through rigorous A/B testing.
  • Secured 87% 3-month client retention by exceeding performance targets and delivering consistent results.
V

Performance Marketing Jr. Strategist

Valueleaf · Jun 2021 – Nov 2022

Not yet confirmed
  • Oversaw 4 key accounts across competitive verticals (BFSI, Gaming, RMG, App Promotion), managing a Rs. 3 Crores/quarter budget to drive client growth.
  • Planned, executed, and scaled native, pop-under, and push notification campaigns across 5+ platforms (Taboola, Propeller Ads, Adsterra, Snapchat Ads), resulting in a 25% increase in user acquisition over 18 month.
  • Achieved 20%-25% profit margins by analysing performance, setting precise KPIs, and optimising campaigns to exceed client revenue goals.
N

Performance Marketer

Neo Roots Design · Dec 2020 – Jun 2021

Not yet confirmed
  • Designed high-intent landing pages for luxury products, achieving a 21% conversion rate and 5x ROAS, securing consistent high-ticket sales.
  • Lead Generation: Built and executed lead generation campaigns to target HNI audiences, improving lead quality and sales pipeline efficiency.

Skills 0 proven through work

Also works with

Campaign ScalingApp Login OptimizationInternational Market ManagementNew Marketing Account LaunchReceiving and Incorporating FeedbackAnalytical Report CreationWorkaround DevelopmentUser ResearchCompliance ManagementDecision MakingPartnership ManagementCo-Marketing Partnership CoordinationBigQuery UsageProduct Data AnalysisCommunication Framework DevelopmentCreative Production Team CoordinationHigh-Volume Design ProductionPartnership DevelopmentBusiness Growth StrategyCustomer Acquisition Channel ManagementContent Strategy DevelopmentCourse DevelopmentShort-Form Video ProductionAudience Engagement AnalysisKPI AnalysisCustomer Retention and Churn PreventionAudience Engagement StrategyMonetization StrategyPilot TestingData TransformationNatural Language GenerationWorkflow Design (Process Mapping)Artificial Intelligence FundamentalsCost-Benefit AnalysisDiffusion Model UsageCopywritingReturn on Investment CalculationAnomaly DetectionPerformance Metrics AnalysisAPI IntegrationMarketing Performance ReportingGeneral ScriptingMicrosoft ExcelGoogle Cloud PlatformData ExtractionApp Install Campaign MeasurementB2C Conversion SellingB2B MarketingCampaign ExecutionMCP Server DevelopmentDigital Marketing Graphic DesignCampaign Performance AnalysisAI Agent DevelopmentClaude UsageExploratory Data Analysis (EDA)Automated Report GenerationN8N Workflow AutomationAI-Assisted Content Creation WorkflowAdvertising Creative ProductionA/B TestingLead GenerationDigital Marketing StrategyLead QualificationTarget Audience AnalysisChannel Attribution AnalysisOmnichannel StrategyPerformance Max CampaignsGoogle Ads Campaign ExecutionMeta Ads Campaign ExecutionCampaign OptimizationBudget ManagementPerformance Marketing Planning

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