Job Betageri

As a Performance Marketing Manager, I am deeply committed to accountability and achieving mastery in my domain. My work is guided by a logical and pragmatic approach, empowering me to independently develop and optimize strategies that consistently drive measurable results. I thrive on the autonomy to take ownership and continuously refine performance.

Experience

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Manager - Performance Marketing

Vyapar · Jul 2025 – May 2026

Not yet confirmed

• Owned end-to-end GCC performance marketing, driving 20%+ MoM revenue growth across the UAE and emerging markets.
• Optimised full-funnel performance (leads, logins, demos, conversions), identifying scalable opportunities to improve campaign efficiency, achieving 30% MO ROI and scaling to profitability by M5.
• Initiated onboarding new acquisition channels, launching and scaling Apple Search Ads and TikTok Ads, reducing CAC by 30% and achieve 70% MO ROI and profitability within 3 months.
• Built insightful dashboards and reports using Claude, analysed pain points, and developed actionable strategies.
• Conducted an AI-driven A/B test on landing pages/creative themes to enhance lead conversion rate (CRV) by 21%.
• AI-led experimentation, scaling creatives to boost MO conversion rates by 70% and cut CPL by 25%; automated reporting, enhancing efficiency by 50%.
• Worked cross-functionally with Product, Data, Tech, and Growth teams on acquisition strategy, while sharing weekly and monthly performance reviews with stakeholders.

Associate Manager - Performance Marketing

Ninjacart · May 2023 – Jul 2025

Not yet confirmed

• Scaled Ninja Kisan App (Android & iOS) from 1K to 5M users by implementing strategic Facebook and Google App Campaigns.
• AI-led campaign reporting and rule-based optimisation resulted in 33% increase in lead volume 12% rise in CR%.
• Transaction Growth: Scaled the Ninja Kirana app to 35K transacting users, and 43% LTV retention, generating 3.3x ROAS using App ads, CTWA, Google UAC, and Google Search ads.
• Budget & Brand Leadership: Successfully managed and optimised a budget of over Rs. 1 Crore in brand marketing, leading to a verified 25% increase in brand recall lift.
• Optimised funnels and conversion frameworks, reducing CAC by 40% and DO uninstall rates by 20% through rigorous A/B testing on custom audiences and creative, leading to a 45% reduction in CPI.
• B2B Lead Generation: Designed high-intent LinkedIn lead gen funnels for B2B supply chain solutions, increasing MQL conversions by 23% and reducing CAC by 14%.

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Performance Marketing

Dukaan · Nov 2022 – Mar 2023

Not yet confirmed

• Scaled 13 D2C e-commerce clients, boosting ROAS by 2.7x and cutting CPA by 30% through rigorous A/B testing.
• Secured 87% 3-month client retention by exceeding performance targets and delivering consistent results.

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Performance Marketing Jr. Strategist

Valueleaf · Jun 2021 – Nov 2022

Not yet confirmed

• Oversaw 4 key accounts across competitive verticals (BFSI, Gaming, RMG, App Promotion), managing a Rs. 3 Crores/quarter budget to drive client growth.
• Planned, executed, and scaled native, pop-under, and push notification campaigns across 5+ platforms (Taboola, Propeller Ads, Adsterra, Snapchat Ads), resulting in a 25% increase in user acquisition over 18 month.
• Achieved 20%-25% profit margins by analysing performance, setting precise KPIs, and optimising campaigns to exceed client revenue goals.

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Performance Marketer

Neo Roots Design · Dec 2020 – Jun 2021

Not yet confirmed

• Designed high-intent landing pages for luxury products, achieving a 21% conversion rate and 5x ROAS, securing consistent high-ticket sales.
• Lead Generation: Built and executed lead generation campaigns to target HNI audiences, improving lead quality and sales pipeline efficiency.