Humera Afreen

Driving 35%+ B2B Lead Growth | Marketing Automation Specialist | Funnel & Lifecycle Marketing Expert | HubSpot, Zoho & GoHighLevel | Empowering SaaS Growth Through Scalable Automation · Andhra Pradesh, India

With 14 years of experience driving digital marketing strategy, I bring a balance of analytical thinking and genuine people-first leadership to every initiative I take on. I hold myself and my teams to a high standard while remaining approachable and open — believing that great results come from both rigorous execution and meaningful collaboration. As a Digital Marketing Manager specializing in marketing automation, I'm driven by the ambition to build systems that scale and the accountability to see them through.

Experience

E

Digital Marketing Manager

eAlliance Corporation · Aug 2024 – Present

Not yet confirmed

• ✔️ Owned and optimized multi-channel marketing automation systems across HubSpot and
• Zoho CRM, implementing lead scoring models, lifecycle workflows, and segmentation to
• improve lead-to-pipeline quality.
• ✔️ Identified conversion gaps and enhanced email and landing page performance using
• HubSpot, Zoho Campaigns, WordPress (Elementor), and Canva, improving engagement and
• campaign effectiveness.
• ✔️ Led end-to-end webinar funnel workflows via Zoom Events, integrating registration flows,
• automated email sequences, CRM sync, and attribution tracking to streamline lead nurturing
• and follow-ups.
• ✔️ Improved database health and targeting by implementing structured segmentation, data
• hygiene practices, and reporting dashboards within HubSpot and Zoho, enabling better
• personalization and performance tracking.
• ✔️ Enabled team adoption of automation and outreach workflows by training on LinkedIn
• prospecting, campaign execution, and CRM processes, improving scalability and cross
• functional alignment.

LinkedIn Lead Generation Expert

Freelancer · May 2023 – Aug 2025

Not yet confirmed

• I am here to Train you, Coach you and Guide you to generate Leads by using just LinkedIn.
• Yes I have done it for myself, for my clients and you can do it too by following the right approach & strategies.
• Let's catchup to discuss and crack that tough nut of Lead Generation together.

E

Digital Marketing Consultant

eAlliance Corporation · May 2023 – Jul 2024

Not yet confirmed

• Hubspot Marketing | Zoho Marketing | Webinar Campaign Management | Social Media Planner | Partnership Management | Team Co-ordination

P

Outbound Specialist

ProHance · Jun 2023 – Aug 2023

Not yet confirmed

• ✔️ Built and optimized outbound email campaigns and automated nurture workflows in Lemlist,
• improving sequence efficiency, follow-ups, and lead engagement through structured
• segmentation and data quality practices.
• ✔️ Partnered with demand generation and SDR teams to refine lead scoring, reporting, and
• outreach workflows, improving follow-up efficiency and overall outbound campaign
• effectiveness.

L

Hubspot Marketing Consultant

Learn from Heroes (LfH.school) · Apr 2023 – May 2023

Not yet confirmed

• ✔️ Streamlined a 20,000+ contact HubSpot database by implementing segmentation
• frameworks, lifecycle stages, dashboards, and data hygiene practices, improving targeting
• accuracy and automation reliability.
• ✔️ Segmented teacher and student audiences into structured lists and lifecycle stages,
• enabling targeted email sequences and more relevant nurture journeys across inbound
• campaigns.
• ✔️ Built and optimized HubSpot workflows and reporting dashboards for inbound and
• outbound campaigns, improving lead nurturing consistency, funnel visibility, and data
• driven optimization.

E

LinkedIn Marketing Consultant

eAlliance Corporation · Sep 2022 – May 2023

Not yet confirmed

F

Marketing Automation Associate

FitBudd · Dec 2021 – Dec 2022

Not yet confirmed

• ✔️ Owned and optimized HubSpot lifecycle automation workflows triggered by user behavior,
• improving personalized engagement across inbound and outbound campaigns.
• ✔️ Led end-to-end webinar funnel execution (11/month), aligning promotions, HubSpot
• enrollment, and post-event nurture sequences to drive consistent lead engagement and
• pipeline contribution.
• ✔️ Improved email campaign performance by optimizing templates, segmentation, and send
• strategies in HubSpot, increasing CTR from 3% to 7% across campaigns.
• ✔️ Built and managed HubSpot assets including forms, landing pages, and custom contact
• properties to support scalable lead capture, segmentation, and campaign execution.
• ✔️ Scaled referral program from 100 to 400 signups and onboarded 12 affiliate partners,
• driving growth through structured partnership and lifecycle marketing initiatives.

2

Email Marketing Specialist

24x7 Offshoring Private Limited. · Aug 2022 – Oct 2022

Not yet confirmed

• ✔️ Managed end-to-end email marketing campaigns and automation flows using Mailchimp
• and SendGrid, optimizing segmentation, subject lines, and send strategies to improve open
• rates and CTR.
• ✔️ Analyzed campaign performance through data dashboards and reporting, identifying
• optimization opportunities to improve lead nurturing and lifecycle engagement across
• inbound and outbound programs.
• ✔️ Built a verified ICP-aligned database of 8,000 contacts within 2 months using Apollo,
• Snov.io, Lusha, and Minelead, strengthening outbound targeting and data quality.

M

Senior Digital Marketing Associate

Medicover Hospitals · Nov 2020 – Dec 2021

Not yet confirmed

• ✔️ Monitored and analyzed website performance using Google Analytics, translating traffic and
• campaign data into actionable insights to support marketing and website optimization
• decisions.
• ✔️ Identified user behavior patterns and friction points through Hotjar and Microsoft Clarity,
• driving UX improvements across key pages to enhance engagement and user experience.
• ✔️ Led website migration across multiple stacks (WordPress → HTML/CSS → PHP) and
• managed ongoing site development using Elementor, ensuring performance, usability, and
• scalability.
• ✔️ Executed email marketing campaigns using Mailchimp and Amazon Sendy, managing list
• building, data validation (NeverBounce), and reporting to support campaign performance
• and audience targeting.

Z

Digital Marketing Executive

Zoronto · Aug 2020 – Nov 2021

Not yet confirmed

• ✔️ Built and validated targeted prospect lists using Sales Navigator, Snov.io, and
• NeverBounce, ensuring high-quality email databases for outbound campaigns.
• ✔️ Executed outbound email campaigns using Mailchimp, Lemlist, and Klaviyo,
• managing campaign workflows and contact data within Freshmarketer and
• Freshsales CRMs.

M

Digital Marketing Associate

Medicover Hospitals · Jun 2020 – Nov 2020

Not yet confirmed

P

Digital Marketing Analyst

Propel Apps, Previously Algarytm · Oct 2019 – Jul 2020

Not yet confirmed

• ✔️ Generated B2B leads via LinkedIn marketing, InMails, Sales Navigator, and
• GetProspect, building structured prospect pipelines aligned to ICP definitions and
• sales priorities.
• ✔️ Wrote email templates and ran outbound campaigns via Mailchimp and
• SmartReach, managing contacts and campaign workflows in HubSpot and
• EngageBay CRMs to support lead tracking.
• ✔️ Executed Account Based Marketing (ABM) campaigns across 20 target accounts,
• producing account brief documentation (ABD) and tailored ABM email sequences
• per account.
• ✔️ Monitored website analytics via Google Analytics, HubSpot, and WhoIsVisiting;
• conducted heatmap analysis in Hotjar and handled WordPress design using WP
• Bakery.

P

Digital Marketing Intern

Propel Apps, Previously Algarytm · Jul 2019 – Sep 2019

Not yet confirmed

• Lead Generation using Sales Navigator tool and Get Prospect chrome plugin, Email Marketing Campaigns, Website Analytics

R

Marketing Executive

R.L.Infrastructures · Mar 2017 – Jul 2017

Not yet confirmed