Hitesh Kant

As a performance marketing professional, I am driven by a pragmatic and logical approach to achieve ambitious growth objectives. My inherent curiosity fuels a continuous pursuit of autonomous, data-driven solutions, ensuring accountability and measurable results in every strategy I deploy.

Experience

Sr. Associate Performance Marketing

Maino.ai · Jan 2026 – Present

Not yet confirmed

• Managed and optimized Meta & Google Ads campaigns across 6+ client accounts, handling acquisition funnels, budgets, audiences, creatives and performance optimization across key KPIs including CPT, CPS, CPI, CTR, CPM and ROAS.
• Managed performance marketing campaigns with ₹2.5 Cr+ monthly media spends, driving acquisition through continuous campaign, ad-set, audience and creative-level optimization while balancing scale and cost efficiency.
• Executed large-scale creative testing with 700+ creatives, identifying winning creatives and scaling top performers across BAU campaigns; tested multiple formats, hooks, categories, languages and audience segments to improve creative efficiency.
• Optimized the install-to-trial/subscription funnel, analyzing click → landing page → install → trial/subscription conversion stages and implementing data-led changes that contributed to improving acquisition efficiency, including reducing CPT from ₹564 to *291 across successive monthly periods.
• Built and maintained daily, weekly, MTD and MoM performance reports and trackers using Google Sheets & Excel, analyzing campaign-level performance and translating insights into budget allocation, scaling and pausing decisions.
• Contributed to GEO, AI/LLM visibility and product marketing initiatives at Maino.ai, and providing product feedback to improve the platform's Budget Optimisation Module and automation workflows.

M

Family Business

Maa Patan Devi Jewellers · May 2021 – Present

Not yet confirmed

• Generated sales worth 20 lakh+ through personal networks and digital marketing initiatives while pursuing full-time studies.
• Managed retail operations, customer relations, and vendor coordination across two outlets in Patna.
• Created and managed official Instagram and LinkedIn pages to strengthen the brand's online presence and customer engagement.
• Collaborated with local influencers for promotional reels and festive campaigns, driving higher visibility and store visits.
• Designed promotional offers and festive discounts to boost sales during key occasions like Dhanteras and Diwali.
• Introduced digital cataloging and customer engagement programs to modernize the in-store and online experience.

J

Management Trainee

Jiraaf · May 2025 – Aug 2025

Not yet confirmed

• Contacted 250+ retail investors, promoting Jiraaf's fixed-income products and driving conversions.
• Educated prospects on product risks and returns, boosting financial literacy and informed decisions.
• Created SEO-friendly blog content, increasing engagement, retention, and organic traffic.
• Designed LinkedIn carousels and managed social campaigns, improving visibility and brand recognition.

H

Sales Intern

Husk Power Systems · May 2024 – Jul 2024

Not yet confirmed

• Conducted market research for consumer durables, identifying 20 new prospective customers and growing the sales pipeline.
• Reactivated 150+ inactive customers through personalized outreach, boosting usage in underserved regions.
• Digitized 600+ invoices, streamlining billing and improving data retrieval and reporting accuracy.
• Made 160+ follow-up calls under Husk Mini Grids, achieving 52 customer renewals (32% of target).
• Performed competitive pricing analysis by visiting local stores, informing sales strategy and positioning.

K

Social/Net Impact Intern

Kaushalya Foundation · May 2023 – Jun 2023

Not yet confirmed

• Supported two FPOs in completing Application Information Forms (AIFs) to secure NCDC financial assistance.
• Executed KYC documentation for Ayodhya FPO, ensuring compliance and building a robust farmer database.
• Conducted field research in Ramgharwa Village, engaging farmers to understand practices and challenges.
• Proposed cost-effective storage solutions to reduce post-harvest losses in the grain supply chain.
• Gained practical experience in grassroots agricultural development and delivered solutions for rural farmers.