Himakshi Grover
As a Performance Marketing Associate, I thrive on the challenge of driving measurable results, always holding myself accountable for ambitious outcomes. My approach is deeply analytical and data-driven, yet I'm also driven by an idealistic vision for innovative strategies that push boundaries. I value the autonomy to explore new insights and independently craft impactful campaigns.
Experience
Performance Marketing Associate [Google, Meta Ads]
Verse Innovation · Jun 2026 – Jul 2026
- Managed performance marketing campaigns focused on Google and Meta Ads
- Applied audience targeting, creative testing, and full-funnel campaign strategies
Performance Marketing Intern [Google, Meta Ads]
Verse Innovation · May 2025 – May 2026
- Took over an account spending Rs. 6,00,000/month with a ROAS of 1.8x
- Rebuilt the Google Ads structure, fixed targeting, and set up a 3-stage Meta funnel
- Increased Ad Spend to Rs. 9,00,000/month, improved ROAS to 4.2x, boosted Orders by 60%, and reduced CPA by 40%
- Scaled a client account from Rs. 6L to Rs. 9L/month ad spend, improving ROAS from 1.8x to 4.2x and cutting CPA by 40%
Freelance Performance Marketing Consultant [Meta Ads]
Mijn AI Omgeving · Oct 2024 – Dec 2024
- Built Meta lead generation campaigns from scratch for a Dutch AI tools company
- Targeted consultants and SMB owners in the Netherlands; tested 4 ad creatives
- Achieved 2.3x more leads with the best creative, scaled week on week
- Generated 210+ leads at a Cost Per Lead: EUR 3.00 and Conversion Rate: 4.1%
- Generated 210+ qualified leads for an international client at EUR 3.00 per lead
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Education
Bachelor of Engineering, CSE
Chitkara University, Rajpura · 2022 — 2026
Contact details
Contact details
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What drives their work
The Strategist
Before acting, you diagnose the core problem and chart a clear path to resolution.
Himakshi's superpower
You excel at diagnosing underperforming campaigns and implementing targeted solutions that drive significant growth.
How Himakshi works
You are best suited for roles where you can take full ownership of client accounts and drive performance through strategic campaign management and optimization.
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