Hemant Singh
Gurgaon
As a Lead in Marketplace Growth with 9 years of experience, I am driven by a strong sense of accountability and ambition to achieve tangible results. My approach is consistently logical and pragmatic, ensuring diligent execution and determined pursuit of growth objectives.
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Experience
U
Marketplace Manager
Ultrahuman · Sep 2025 – Present
- Owned the end-to-end marketplace and e-commerce P&L for Ultrahuman across Canada, UAE and KSA, covering 7+ accounts and 100+ SKUs on Amazon, quick-commerce and distributor-led channels, delivering over $5Mn in annualized revenue at 100% inventory uptime.
- Grew Canada from 20% to 29% of global marketplace revenue in 5 months, making it the company's number one marketplace contributor.
- Improved Amazon TACOS from 30% to 18% through ASIN-level ad group and campaign restructuring, lifted organic sessions by 106% via brand store, A+ content, title and keyword optimization, and improved conversion rate from 1.5% to 2.9%.
- Onboarded 3 quick-commerce channels in the UAE, closing contracts, negotiating margins and joint business plans, and scaled one channel from $5K to $20K per month.
- Led a cross-functional team of catalogue and inventory specialists, managed an external Amazon ads agency, and reported performance and growth plans directly to the Chief Business Officer.
E
Category Manager
eTrade Marketing · Jan 2025 – Sep 2025
- Market Launch: Launched Dreame India and scaled to a Rs.120 Cr annual run-rate within 4 months across Ecommerce and Modern Trade channels, while owning pricing, margin structures, sales targets & profitability.
- GTM Execution: Built and executed a marketplace-first GTM strategy; led end-to-end brand onboarding, negotiated commercial terms & JBPS, and oversaw ACOS-led marketing budgets for profitable, sustainable growth.
- Marketplace Optimization: Drove 15%+ revenue growth via data-driven gap analysis; reduced Amazon ACOS by 25% via AMS campaign refinement, inventory management & funnel optimization.
- Cross-Functional Leadership: Led the 0 to 1 launch, directing cross-functional teams across catalogue, inventory & finance, plus the global Dreame team (imports, account management, PO fulfilment & reconciliation).
R
E-commerce Manager
Razor Group · Oct 2023 – Nov 2024
- Category Management: Owned 5 FBA brands in Home & Living category with annual GMV of $25Mn+ across 2,200+ SKUs; led P&L and business development via cost optimization & strategic pricing.
- Assortment Optimization & NPD: Ideated 30+ products and launched 8; redesigned the structure & packaging of 10+ products, saving $30K/year in FBA fees under the NPD Project.
- Portfolio & PO Optimization (Central Projects): Analysed 30K+ products (DRR, inventory, lead-times, seasonality, MOQ) to discontinue the bottom 20% (<5% of revenue); oversaw PO cycles of 1.5Mn+ units / 10,000 products, cutting overstock/stockout by 19%.
X
Associate Category Manager
Xiaomi India · May 2021 – Oct 2023
- Portfolio Management & NPD: Managed 10+ products with annual GMV of Rs.110+ Cr and 2 Mn+ units shipped; owned India NPD via competitive benchmarking, defining specs & price-point trade-offs with China R&D, incl. a sub-Rs.1,000 Bluetooth 5.2 TWS.
- Margin & Profitability: Led margin & burn-share negotiations, volume closure, visibility & merchandising plans; lifted profitability by 2 percentage points and drove BOM cost reduction of 10% via procurement localization, saving Rs.5+ Cr.
- PSI Management: Ran volume forecasting on sell-through/sellout, online & offline demand and business-trend analysis; reduced offline-channel OOS business loss from 13% to 8% YoY.
Skills 0 proven through work
Also works with
Performance Metrics AnalysisProactive InitiativeDecision MakingProblem SolvingAdaptabilityBusiness Growth StrategyClient FocusPricing StrategyWork Planning and PrioritizationProduct CategorizationE-commerce Data AnalysisProduct Attribute OptimizationPortfolio ManagementMarket ResearchProduct Catalogue Feature DevelopmentProduct ListingInventory ManagementNegotiatingAccount ManagementStartup DevelopmentRetail Channel ManagementProduct Launch CoordinationProcess ImprovementStrategic PlanningCampaign OptimizationBudget ManagementForecastingMarketplace Expansion StrategyE-commerce Platform ManagementProfitability Analysis
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Education
Master's Degree, MBA
IIM Lucknow · 2021
Bachelor's Degree, Electrical Engineering
MMMUT Gorakhpur · 2018
Contact details
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