Software Engineer BI
BOLD Technology · Sep 2023 – Present
- Led the migration of enterprise data from BigQuery and SQL Server to Snowflake during a B2B job portal acquisition, improving warehouse performance and reducing Snowflake compute costs by 40%.
- Developed an Al-enabled process to migrate dashboards from Tableau, Power BI, and Looker into MicroStrategy and Sisense, significantly reducing manual effort and speeding up BI delivery timelines.
- Enhanced marketing and business analytics by implementing SEM/SEO tracking, analyzing B2B email marketing performance, and supporting ecommerce subscription, payment, account setup, and job posting workflows for the new platform.
- Built an Al-driven SEO analytics system using Python and the Gemini API to automate backlink and brand mention evaluation, replacing manual tracking with scalable LLM-based analysis.
- Developed a weighted scoring model combining semantic relevance, Ahrefs authority metrics, and custom web scraping insights to measure backlink quality and media placement performance.
- Automated data ingestion and reporting workflows to classify and score earned media across sources, delivering executive-ready SEO insights through Sisense dashboards and improving visibility into publisher impact and SEO performance.
- Led the implementation of ecommerce sales tax compliance and automated tax calculation workflows, ensuring accurate tax reporting, reconciliation, and regulatory compliance across transaction systems.
- Conducted data-driven A/B testing on pricing strategies, identifying that customer-facing tax charges increased payment disputes by 40-55% while negatively impacting CVR and LTV metrics.
- Drove adoption of a tax-inclusive pricing model using analytical insights and redesigned revenue reporting pipelines with automated third-party tax system reconciliation to improve financial accuracy and reduce billing discrepancies.