Harsha Sabnani

I am a driven and accountable professional currently working as a Buying & Merchandising Intern at Babyshop - Landmark Group. My ambition fuels my approachability and assertiveness, allowing me to take initiative while fostering collaborative relationships. I thrive on autonomy and aim to contribute positively to team goals and organizational success through thoughtful engagement and dedicated effort.

Experience

B

Buying & Merchandising Intern

Babyshop - Landmark Group · Dec 2025 – Apr 2026

Not yet confirmed

• Built trend-led color palettes.
• Conducted competitive analysis.
• Developed consumer personas and journey maps.
• Used sales analytics for planning and forecasting.
• Collaborated with teams and vendors for product selection.
• Delivered strategic reports for buying decisions.

L

Buying & Merchandising Intern

Landmark Group · Dec 2025 – Apr 2026

Not yet confirmed

• Led a comprehensive category enhancement study for the Kidswear & Babywear business, delivering data-driven recommendations to improve assortment relevance and customer engagement.
• Conducted 150+ in-depth consumer interviews and applied the Stimulus Model to uncover purchase motivations, behavioral patterns, unmet needs, and key decision drivers.
• Executed extensive competitive intelligence across leading brands, analyzing price architecture, trends, color palettes, silhouettes, fabric preferences, and assortment strategies to identify market opportunities and category gaps.
• Performed trend forecasting and market analysis to evaluate emerging consumer preferences and future category growth opportunities.
• Conceptualized and developed three consumer-centric product innovations aligned with evolving market trends and identified whitespace opportunities.
• Created strategic growth recommendations, including category expansion opportunities in Swimwear and Maternity, to strengthen market positioning and customer relevance.
• Developed detailed consumer personas and shopper journey insights to support merchandising, assortment planning, and marketing decisions.
• Designed and implemented a standardized Buying & Merchandising SOP, enhancing process efficiency, consistency, and cross-functional decision-making.
• Delivered actionable business insights aimed at driving category performance, improving competitiveness, and strengthening customer experience.

F

Marketing and Design Intern

FashionTV India · Jun 2025 – Aug 2025

Not yet confirmed

• Conceptualized and developed campaign creatives and branding assets for digital platforms, contributing to brand visibility and engagement
• Executed a targeted go-to-market strategy for Models by FTV, a national-level model hunt campaign
• Developed structured brand guidelines to ensure consistency across all FTV communications and touchpoints
• Conducted market research and supported influencer-led campaigns to amplify reach.

F

Marketing Design Intern

Fashion TV (FTV Mumbai) · May 2024 – Jul 2024

Not yet confirmed

• Developed creative concepts for campaigns.
• Designed digital and print assets.
• Maintained brand guidelines.
• Collaborated with marketing and product teams.
• Conducted market research and trend analysis.

Fashion Consultant and sales

VButton · Apr 2023 – Jul 2024

Not yet confirmed

• Managed end-to-end operations across 40+ boutique accounts, overseeing bulk orders, team coordination, and quality control
• Delivered fashion consulting services to clients across India and the U.S., maintaining high standards of product quality and on-time delivery
• Built and nurtured long-term client relationships, driving repeat business and customer satisfaction

V

Fashion Consultant

VButton Pvt Ltd. · Apr 2023 – Jul 2024

Not yet confirmed

• Provided consulting services to clients in the U.S. and India.
• Managed data for 40+ boutiques.
• Supervised a team and handled order management.
• Dealt with bulk orders for customized products.
• Ensured client communication and quality control.

Operations Team Member

IndiGo (InterGlobe Aviation Ltd) · Jun 2022 – Mar 2023

Not yet confirmed

• Managed documentation and resolution of medical passenger cases, ensuring accuracy and compliance with safety protocols.
• Coordinated cross-functional support to enable timely case resolution, upholding passenger safety and service standards