Haripriya Sureban
As a Content Marketing and Research Specialist, I approach my work with a blend of curiosity and determination, always seeking out innovative, data-driven solutions. My pragmatic and resourceful nature drives me to meticulously uncover insights and craft compelling narratives that achieve tangible results.
Experience
Content Marketing and Research Specialist
UnearthInsight · Present
- Research & Industry Intelligence: Authored data-led market intelligence reports on structural shifts in the IT services and GCC sectors, delivering deep, high-clarity insights tailored for C-suite executives and broader business audiences - driving 200+ cumulative downloads and recurring inbound client inquiries.
- Thought Leadership & Brand Narrative: Built the organization's distinct market narrative by authoring high-impact point-of-view (POV) pieces on topical industry developments, generating 40,000+ LinkedIn impressions in a single month.
- Digital Content Strategy & Platform Growth: Managed website blogs and core site maintenance while driving LinkedIn engagement by distilling data-heavy research into consumable data stories and topical posts; conceptualized key recurring series (GCC Radar, GCC InsightCircle, GCC Country Spotlight) and launched the UnearthLens newsletter to 2,000+ subscribers in month one.
- Email Marketing & Demand Generation: Executed targeted email campaigns across a curated mailer base of 2,500+ contacts, distributing high-value report digests to regularly nurture leads and generate inbound business opportunities.
- Public Relations & Media Strategy: Headed external communications and media relations, securing corporate quote inclusions and expert perspective placements across 220 distinct news stories in leading business dailies and digital platforms in FY26.
- Events & Executive Positioning: Represented the company at major industry events while positioning internal leadership on strategic panels, alongside conceptualizing end-to-end strategy for UnearthInsight's upcoming flagship events.
Correspondent
NDTV Profit · Present
- Tracked and reported on the technology sector, startups, and other listed companies, covering breaking news, business developments, quarterly earnings, and corporate announcements across television and digital platforms.
- Produced research-backed stories, trend analyses, and explainers for on-air and digital audiences.
- Executed ground reporting and special television packages, including event coverage and special segments.
- Contributed to general news coverage for the NDTV network.
Reporter
The Hindu Businessline · Present
- Reported on the technology sector, tracking IT/ITeS, personal tech, semiconductors, hyperscalers, and cloud & data companies, with a focus on corporate developments and industry trends.
- Covered the startup ecosystem and wrote long-form features on business models and ecosystem shifts for the publication's bimonthly startup page.
- Reported on alcobev companies, covering both listed and private players, alongside analysis of market trends and regulatory developments.
- Tracked Karnataka's political and economic landscape and reported on policy decisions, governance, and regional economic developments.
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Education
Postgraduate Diploma, Multimedia Journalism
Indian Institute of Journalism & New Media · 2021 — 2022
Bachelor of Commerce, Accounting and Finance
KLE's College of Commerce · 2018 — 2020
Contact details
Contact details
Haripriya shares this with people who ask. You'll hear back either way.
What drives their work
The Explorer
Uncovers hidden truths to shape impactful narratives.
Haripriya's superpower
You excel at unearthing critical information and crafting compelling, research-backed narratives that drive engagement and dialogue.
How Haripriya works
You are well-suited for roles that require deep dives into complex topics and the ability to translate findings into strategic, public-facing communications.
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