Gopika Tandon

Branding & Marketing | Ex - Babyshop, Urban Company · Greater Bengaluru Area

I’m Gopika Tandon, a marketing intern at Landmark Group with a strong sense of accountability and a passion for collaboration. Driven by curiosity and empathy, I embrace flexibility in my approach, always ready to adapt and learn in fast-paced environments. My experience has honed my ability to work seamlessly within teams, fostering an atmosphere where creativity and support flourish.

Experience

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Marketing Intern

Landmark Group · Dec 2025 – Apr 2026

Not yet confirmed

• • Executed integrated campaigns across offline, CRM, digital, influencer and partnerships, driving improvements in footfall, engagement, and repeat visibility
• • Managed store and mall branding campaigns (EOSS, SS’26) across key catchments to strengthen walk-in intent during peak cycles
• • Piloted QR-led phygital journeys across 3 touchpoints, enabling offline-to-online interaction
• • Executed hyperlocal store activations (10,000 insertions/store + in-store engagement), reversing a ~5% decline to ~21% growth in footfall within one week (~26 pp uplift across 7 stores) – 70,000 Households
• • Built and activated a hyperlocal parent acquisition pipeline by mapping 20+ maternity centres across store catchments and executing strategic partnerships with Fun City and Play N Learn, enabling access to high-intent early parent cohorts and driving ~15–20% incremental footfall contribution at partner-linked stores.
• • Delivered 5+ CRM campaigns/month across SMS, WhatsApp and RCS, supporting lifecycle engagement
• • Optimized Google My Business listings to enhance store discoverability and microsite readiness
• • Executed performance-driven influencer marketing for SS’26 footwear, onboarding 4 creators (paid + barter) and building a pipeline of 10+ geo-targeted, audience-aligned influencers (40K–900K followers); delivered high-impact video content achieving ~1M cumulative views (700K + 300K), optimising reach and engagement efficiency.
• • Contributed within a team to scale Instagram community: 21K to ~31K followers (+48% growth).
• • Executed PR gifting (25 kits), managing sourcing, vendor coordination and dispatch
• • Supported planning and execution of Babyshop Coffee Morning (IP event) to drive community engagement
• • Coordinated with 8+ vendors; managed COE approvals and PO processes ensuring financial compliance

Talent Acquisition Intern

Urban Company · Jun 2025 – Aug 2025

Not yet confirmed

• • Conducted ~ 80 screening calls/day, building pipeline from 3+ sourcing channels
• • Closed 20+ hires in 3 months across Trainer and Senior Trainer roles
• • Managed end-to-end recruitment lifecycle across 10+ stakeholders
• • Evaluated candidates on technical and behavioral fit for training and operations roles
• • Handled offer rollout, negotiation and compliance; Maintained hiring trackers and reports

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Marketing Champion

InsideIIM.com | AltUni.in · May 2024 – Jun 2024

Not yet confirmed

• • Contributed to marketing campaigns driving ~20% increase in engagement
• • Designed 5+ creatives aligned with campaign objectives and brand guidelines
• • Developed 10+ marketing copies including LinkedIn posts, captions and promotional content
• • Supported campaign planning and execution to ensure timely delivery
• • Tracked engagement and reach metrics to optimize content performance

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Graphic Design Artist

Hunarzaar (online business) · May 2021 – Mar 2024

Not yet confirmed

• Instagram Handle - @hunar_zaar
• Hunarzaar is a home-grown Indian craft oriented social enterprise dealing in fashion accessories especially hand curated stuff, started to support poor artisans and weavers across the country who lost their employment opportunities so as to provide them with sustainable livelihoods and good living conditions round the year.
• • Developed early-stage brand identity including logos, visual assets, and communication guidelines
• • Managed and designed social media content for an Instagram-based business, growing to 15,000+ customers and improving visibility and engagement
• • Translated brand vision into consistent visual storytelling across platforms

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Fine Artist

Heartfulness Magazine · Feb 2022 – May 2023

Not yet confirmed

• Part of HFN Sketching and Drawing team (Sahaj Marg - The Quaterly Magazine of Shri Ram Chandra Mission) .

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Head of HR

Hopeberry · Nov 2022 – Jan 2023

Not yet confirmed

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Marketing Associate

INGLU · Sep 2022 – Oct 2022

Not yet confirmed

• Intern at Inglu's Food and sneaker Street event.
• ABOUT THE EVENT:
• Food and sneaker street is an event where foodies, sneakerheads, gamers, musicians, and graffiti artists, come together to buy, trade, or sell sneakers and celebrate the rising sneaker culture in India with delicious food.
• Food & Sneaker’s Street will be hosting the most iconic sneaker brands and emerging Indian street labels to engage and interact with street-style enthusiasts and the variety of food from different parts of nation.
• Also, enjoy amazing games planned for you , silent DJ, LGBTQ+ & couple zone , flea market, food & sneakers market and performance by renowned artists who will grace their presence to light up whole arena .

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Student Intern

Fortis Healthcare · Jun 2022 – Jun 2022

Not yet confirmed

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Content Writer

Youth Connect · Jul 2021 – Feb 2022

Not yet confirmed

• Youth Connect recognizes young people who have excelled at serving their communities.
• Members can apply to be nominated as Young Changemakers to highlight their projects in any field, i.e. the sciences, the arts, the environment, or sports which are beneficial to children or their community.
• Youth Connect publishes a monthly magazine and newsletter that examines relevant social issues, educational topics, and the everyday concerns of young people.

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Student Intern

Fortis Healthcare · Jul 2021 – Jul 2021

Not yet confirmed

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Catch Them Young (Participant)

Infosys Springboard · Jun 2021 – Jun 2021

Not yet confirmed

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Editorial Team (School Magazine)

Ryan International Group of Institutions · Apr 2019 – Apr 2021

Not yet confirmed