Gokulnath k
Experience
Junior Analyst
Hexaware Technologies · Apr 2025 – Present
Junior Analyst - Digital Analytics
Softcrylic Technology Solutions India Pvt. Ltd (Part of Hexaware) · Jun 2024 – Present
- Built and maintained Adobe Launch rules and data elements for multiple client properties, translating business tracking requirements into scalable implementations that didn't break as pages and campaigns changed.
- Implemented and validated 20+ marketing pixels weekly.
- LinkedIn, Twitter/X, Facebook, Google Ads, and Google Campaign Manager (DoubleClick) confirming accurate firing and data capture across key user interactions like clicks, form fills, and conversions.
- Collaborate with developers and QA teams to catch tracking issues before deployment, running end-to-end validation on each release so pages went live with clean, reliable data from day one
- Configured and maintained report suites across client properties, validating data collection settings to keep reporting accurate and audit ready.
- Built 3 or more dashboards weekly to track key metrics and performance trends, giving stakeholders a quick, reliable view for day to day decisions.
- Handled 5 or more Data Warehouse report requests weekly, pulling large datasets and turning them into clear, actionable summaries for stakeholders.
- Investigated sudden drops and reporting discrepancies through deep dive analysis, traced issues back to their root cause, and explained the findings to stakeholders in plain terms so trends weren't misread as real business problems.
- Wrote and ran test cases to validate tracking implementation, checking that data layer variables were structured correctly and matched business requirements before anything went live.
- Used AEP Debugger, Omnibug, Charles Proxy, and Launch Switch to inspect analytics calls in real time, catching missing tags, incorrect values, and duplicate or unexpected pixel fires.
- Compared live tracking against technical specifications to spot gaps between what was requested and what was actually implemented, flagging mismatches early so fixes happened before release.
- Maintained SDR and technical specification documents for analytics implementations, keeping tracking requirements clear and up to date for both technical and non technical stakeholders.
- Documented pixel implementation changes, bug fixes, and new feature releases as they happened, so developers and QA always had an accurate reference instead of relying on old threads.
Junior Analyst
Softcrylic · Jun 2024 – Apr 2025
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Coapps · Aug 2023 – Feb 2024
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Education
Bachelor of Technology, Information Technology (IT)
Mailam Engineering College - Villupuram
Contact details
Contact details
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What drives their work
The Specialist
Delves into the specifics to ensure precision and compliance.
Gokulnath's superpower
You meticulously configure complex systems and ensure data accuracy by adhering to strict protocols.
How Gokulnath works
You excel in roles that require precise technical configuration, data accuracy, and adherence to established protocols within a structured environment.
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