DS

Divyam Sachdeva

Open to

Delhi

Work style

hybrid

Contact details — on requestProof of Work — on request

Experience

S

Business Analyst

Solveda · Dec 2023 – Present

Not yet confirmed
  • Conducted website analysis, competitor benchmarking, and gap analysis across AFL platforms, surfacing 10+ strategic enhancement opportunities for the digital transformation roadmap.
  • Authored BRDS, FRDs, user stories, and acceptance criteria for 3 concurrent product tracks, maintaining end-to-end traceability and audit compliance across all release artefacts.
  • Coordinated sprint planning, backlog prioritisation, and stakeholder reviews with cross-functional teams (Product, Engineering, QA, UI/UX) in JIRA, ensuring on-time sprint delivery.
  • Built KPI dashboards and performance reports, translating raw data into actionable insights that directly informed product roadmap decisions.
  • Led UAT planning and execution cycles, validating requirements against acceptance criteria prior to every production release achieving zero critical post-release defects.
  • Delivered end-to-end GA4 implementation for BIBA event tracking, data-layer mapping, GTM configuration, and tag validation improving marketing attribution accuracy by ~40%.
  • Increased user engagement by 30% for Purity Products through customer journey analysis, behaviour funnels, and targeted UX optimisation recommendations.
  • Improved conversion rates by 15% across USPA's landing and checkout pages via CRO analysis, heatmap insights (Hotjar), and A/B testing recommendations.
  • Diagnosed and resolved 50+ analytics tracking issues per month, ensuring consistent, audit-ready data capture across all e-commerce properties.
  • Reduced user drop-offs by 20% by overhauling site navigation and information architecture based on funnel analysis and session-recording reviews.
  • Designed and deployed email automation workflows for Redington using Infobip, covering tagging strategy, event triggers, and end-to-end workflow validation.
  • Facilitated requirement elicitation workshops with business stakeholders, translating business needs into functional specifications and process workflows.

Skills 0 proven through work

Also works with

Microsoft Clarity UsageTechnical TroubleshootingGoogle Tag Manager ImplementationE-commerce Data AnalysisComparative UI/UX EvaluationConversion Rate OptimizationA/B TestingCustomer Behavior AnalysisHeatmap AnalysisQA Handoff CoordinationUser Pain PointsDocumentation ReviewWebsite Enhancement StrategyGoogle Analytics IntegrationAnalytical Report CreationData-Driven RecommendationsUser Story WritingRequirements Analysis

Proof of Work

Proof of Work

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Education

Bachelor of Business Administration (BBA), Business Administration and Management

Rukmini Devi Institute of Advanced Studies (GGSIPU) · 2019 — 2022

Links

LinkedIn

linkedin.com/in/divyam-sachdeva

Contact details

Contact details

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