Disha Bhatia

Disha Bhatia

+•• ••••• •••••••••••@•••••.com

Co-Founder · Andaaz (D2C Jewelry) · 10.4 yrs

As a Co-Founder with over a decade of experience, I thrive on the autonomy of building a vision from the ground up, fueled by determination and a passion for creative expression. My insightful approach allows me to innovate within the D2C jewelry space, always seeking to blend artistry with market impact. I value collaborative efforts that bring unique ideas to life, striving for an ideal future for our brand.

  • Bangalore
  • Open to Bangalore
  • On-site, Remote, Hybrid

Ask about Disha

Skills

Claimed

Time ManagementProject ExecutionIdea RefinementStartup DevelopmentIncremental DevelopmentData-Driven RecommendationsHypothesis-Driven ExperimentationUser Experience ImprovementStakeholder InterviewingA/B TestingReferral System DevelopmentFunctional Testing

Proof of Experience

Co-Founder

Andaaz (D2C Jewelry) · Jan 2017 – Present

  • Co-founded and scaled an Instagram-first jewellery brand from zero to 113K+ followers and 30,000+ customers.
  • Led customer acquisition, content, and early operations before helping the business transition from D2C to international B2B.
Angel One

Product Manager

Angel One · Jun 2024 – Jan 2026

  • Activation & authentication: Reduced new-user login failures by redesigning onboarding after KYC, improving login success from 88.6% to 95.5%.
  • Also championed SIM binding over OTP, the first Indian broker to do so, saving ~5 Cr annually in SMS costs.
  • Cross-sell & personalization: Built a product-affinity model for personalized cross-sell, partnering closely with Data Science to replace generic merchandising with intent-based recommendations.
  • Increased product density from 1.7 to 1.9 products per user by prioritizing precision over reach.
  • Personalisation & funnel growth: Rebuilt the stocks homepage, the entry point for about 20% of monthly orders, into frequency-based cohorts instead of one generic layout for every trader, lifting engagement and orders in the targeted cohorts.

Product Manager

OneCard (FPL Technologies) · Mar 2023 – Dec 2023

  • Referral growth: Built OneCard's referral platform from scratch, conducting 50+ user interviews and 25+ experiments that increased referral-led acquisition from 15% to 22% while reducing CAC to 200-300 versus ₹1,600+ through paid channels.
  • Roadmap & experimentation: Owned the 9-month roadmap behind that growth, running monthly experiments across the funnel to hit referral targets.
  • Partnered with engineering and design in quarterly planning cycles.
FPL Technologies

Product Manager

FPL Technologies · Mar 2023 – Dec 2023

  • Lead end-to-end referral and add-on features for OneCard Credit Card product.
  • This includes user acquisition, onboarding, engagement, and growth.
AIBoomi (formerly SaaSBoomi)

Growth and Product

AIBoomi (formerly SaaSBoomi) · Sep 2021 – Feb 2023

  • SaaSBoomi is Asia's largest community of SaaS founders, backed by Accel, Sequoia, Tiger Global, and other reputed VC firms.
  • It's a go-to community for SaaS founders to connect, learn, and grow their SaaS businesses.
  • As a Product and Marketing manager at SaaSBoomi, I was responsible for -
  • a) Increasing MAU by revamping the community platform
  • b) Improving user conversion and user experience on the website and managing the product roadmap
  • c) Building SaaSBoomi's first-ever events registration platform
  • d) Kickstarting the PULSE initiative (Promoting Unity, Leadership, and a Stronger Ecosystem through Diversity and Equity), connecting with 50+ women founders, and setting the vision and mission of the initiative.

Marketing and Product Manager

SaaSBoomi · Sep 2021 – Feb 2023

  • Community & activation: Rebuilt the community platform for 3,000+ founders: activation up 10%, NPS up 15%, MAU up 25%.
  • 0→1 Product: Built an event registration platform from scratch, owning it end to end from scoping to launch.
  • Sign-up conversion up 20%.
  • Segment GTM: Launched PULSE, a program for women founders in SaaS.
  • Owned GTM, community building, and program operations.
Internshala

Senior Marketing Manager

Internshala · Oct 2017 – Nov 2020

  • Referral growth: Owned the referral program end to end, leading a team of 6.
  • Referrals reached 45% of new user acquisition in a year.
  • Campaign growth: Drove 70% YoY user growth across 40+ campaigns.
  • Built a campaign automation tool that cut execution time from 14 days to 3.
  • Segment GTM: Launched the GTM strategy for a new segment: 500k users in the first year, Internshala's largest acquisition push to date.
Hindustan Times Learning Centers Ltd.

Student Counselor

Hindustan Times Learning Centers Ltd. · Aug 2017 – Sep 2017

Content Writer

Weekend Thrill · Jan 2017 – Jan 2017

WWF-India

Volunteer

WWF-India · May 2016 – Oct 2016

  • Assisted the education division in organizing World Wide Fund India’s National Level Quiz-Wild Wisdom wherein I pitched the idea of the quiz to leading schools and got students on board.
BetterButter

Content and Marketing Intern

BetterButter · May 2015 – Jun 2015

  • Formulated various marketing strategies, connected food bloggers from all over India, and managed the content for the website.

Volunteer

Umeed-A Drop of Hope · Aug 2014 – Sep 2014

  • Surveyed families in Delhi for the purpose of data collection and participated in the cloth donation drive to help leprosy patients.

Proof-of-Work

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Proof of Education

Program, General Management Program

Stoa School · 2022 — 2022

Bachelor's Degree, B.A. Economics (Hons)

Delhi University · 2014 — 2017

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