Diddikadi Suresh

As a Senior Analyst in Precision Medicine, I am driven by a deep sense of ambition and accountability, always seeking to make a meaningful impact. My approach is rooted in idealism and empathy, empowering me to independently pursue innovative solutions and contribute with self-reliance towards a greater vision for healthcare.

Experience

Senior Analyst - Precision Medicine

Randstad India · Sep 2025 – Present

Not yet confirmed

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Senior Analyst - Precision Medicine

Novartis India (Payroll : Randstad India Private Ltd) · Sep 2025 – Present

Not yet confirmed

• Develop and implement digital analytics and measurement strategies across websites, social media, programmatic advertising, email, and third-party platforms across multiple therapeutic areas including Neuroscience, ASCVD, Lp(a), Renal, Immunology, Oncology, RLT, and others.
• Build scalable digital analytics and Customer Journey Analytics (CJA) frameworks using GA3, GA4, Customer Journey Analysis, Contentsquare, and HubSpot to measure customer engagement, conversion, campaign performance, and digital experience.
• Define KPIs, measurement frameworks, tracking specifications, and analytical requirements in collaboration with marketing, business, technology, product, and cross-functional stakeholders.
• Design and implement end-to-end measurement strategies across SEO, paid social, programmatic display, digital advertising, email marketing, and organic channels.
• Manage Google Tag Manager (GTM) implementation, including tags, triggers, variables, custom events, data layers, Consent Mode v2 implementation (GDPR, CCPA), marketing pixels, and third-party tracking such as LinkedIn Insight Tag, Meta Pixel, and Floodlight.
• Collaborate with developers and product teams to implement JavaScript, data-layer enhancements, event tracking, debugging, and tracking solutions across digital properties.
• Develop interactive Power BI, Looker Studio, Qlik Sense, and Tableau dashboards to monitor KPIs, campaign performance, customer behavior, HCP/DTC/MSL engagement, and healthcare marketing trends.
• Use SQL, Advanced SQL, Snowflake, GCP/BigQuery, and Excel to extract, transform, validate, reconcile, and analyze large datasets for recurring and ad-hoc business analytical requirements.
• Support ETL/ELT and data integration processes, including data extraction, cleansing, transformation, mapping, validation, and preparation of analytical-ready datasets from multiple first- and third-party sources.
• Integrate Google Analytics 4 / GA4 event-level data with Google BigQuery and combine data from platforms such as Salesforce CRM, Vimeo, Kaltura, and advertising platforms to enable comprehensive customer analysis.
• Perform data quality, QA/QC, reconciliation, issue investigation, and root-cause analysis to ensure accuracy and consistency across analytics platforms, datasets, and reporting outputs.
• Conduct customer journey, marketing funnel, campaign, conversion, and channel performance analysis to identify trends, optimization opportunities, and actionable business insights.
• Deliver weekly, monthly, and quarterly dashboards and executive-ready reports, translating complex data into clear insights and recommendations for marketing strategy, channel optimization, and ROI evaluation.
• Apply AI and emerging technologies, including ChatGPT, Microsoft Copilot, Generative AI, LLMs, Vibe Coding, and prompt engineering, to improve analytics, reporting, automation, documentation, and productivity.
• Apply knowledge of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to support digital discoverability, content performance, and evolving search/AI-driven experiences.

Manager, Business Analytics

PharmaScroll · Apr 2024 – Aug 2025

Not yet confirmed

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Digital Marketing Manager/Business Analytics

PharmaScroll Research and Consulting Private Ltd · Apr 2022 – Aug 2025

Not yet confirmed

Associate Manager, Business Analytics

PharmaScroll · Apr 2022 – Mar 2024

Not yet confirmed

• • Develop and implement a comprehensive digital analytics strategy to measure and analyze key performance indicators (KPIs) for all digital channels, such as social media, website, online advertising / programmatic campaigns & 3rd party platforms like (Email, Digital Advertising) for multiple therapist areas like Neuroscience, ASCVD, Lp(a), Renal, Immunology, and Oncology
• • Mentor the team to collect, analyze, and interpret data to provide actionable insights and recommendations to improve digital marketing performance and user experience.
• • Establish and maintain a framework for tracking and reporting on digital marketing campaigns, website performance, user behaviour, and conversion rates using tools such as Google Analytics, other relevant analytics platforms.
• • Collaborate with cross-functional teams, including marketing, product, and IT, to define and implement analytics requirements and ensure data integrity across all digital platforms.
• • Present data-driven insights and recommendations to stakeholders at all levels of the organization, including executives, to support strategic decision-making.
• • Develop and maintain documentation, dashboards, and reports to effectively communicate digital analytics findings to stakeholders.
• • Developed multiple dashboards using Looker studio, Qlik Sense, Datorama, Power BI tools.
• • Optimize data collection procedure and generated reports on a weekly, monthly, and quarterly basis.

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Sr. Digital Marketing Coordinator

VIVENNS Global Pvt Ltd · Nov 2017 – Sep 2021

Not yet confirmed

• Developed and executed SEO strategies (on-page and off-page) to improve organic visibility, keyword rankings, and website traffic, using tools such as GSC, SEMrush, and Ahrefs.
• Conducted comprehensive keyword research, content optimization, metadata updates, internal linking strategies, and technical SEO audits to support organic growth objectives.
• Managed and optimized end-to-end email marketing campaigns using platforms like HubSpot and Mailchimp, including audience segmentation, A/B testing, performance tracking, and automation workflows.
• Collaborated with content and design teams to develop compelling email creatives aligned with brand messaging and campaign objectives, improving open and click-through rates.
• Planned, scheduled, and executed multi-platform social media campaigns (LinkedIn, Facebook, Instagram, X) to support product launches, brand awareness, and engagement initiatives.
• Tracked and analyzed social media metrics to evaluate content performance and audience engagement, making data-driven adjustments to improve ROI.
• Designed and maintained interactive marketing performance dashboards in Google Looker Studio, providing stakeholders with real-time insights across SEO, email, and social channels.
• Delivered weekly, monthly, and quarterly reporting on digital KPIs, including organic traffic, keyword performance, email metrics (CTR, open rate, bounce rate), and campaign effectiveness.
• Collaborated with cross-functional teams to align digital campaigns with broader marketing goals and ensure consistent messaging across all digital touchpoints.
• Monitored competitor strategies and digital trends to identify new opportunities and best practices for SEO and campaign improvements.
• Supported lead generation and nurturing strategies by integrating email and social campaigns with CRM platforms and conversion tracking mechanisms.

Digital Marketing Coordinator

Vivenns · Nov 2017 – Sep 2021

Not yet confirmed

• • Involved In the field of Google Ads, Social Media Marketing, Email Marketing, and SEO (On-page, Off-page Optimization
• • Created different campaigns for various products and planned relevant keywords for the ads in the search network and placements for the display network.
• • Creating, implementing, tracking, analyzing, and optimizing free & paid campaigns
• • Responsible for keyword research, keyword traffic estimates, and forecasting.
• • Estimating the traffic using Google Analytics and web master analytics.
• • Heading the team of SEO executives to optimize the websites for high search engine visibility and web experience.
• • Coordinated with Marketing, development, Infographics, and CRM teams to gather.
• • A/B testing, audience segmentation