DS

Dhruv Shastry

I am an ambitious and highly collaborative content professional, driven by a passion for crafting engaging narratives. My creative mindset and eloquent communication skills enable me to improvise effectively, fostering strong connections and delivering impactful content strategies.

Work style

on-site

Availability

Available in 15 days

Contact details — on requestProof of Work — on request

Experience

P

Associate Content Manager (NBA & WNBA)

Pro Football Network · Aug 2026 – Present

Not yet confirmed
  • Write, edit, proofread, and publish articles covering NBA and WNBA, maintaining high editorial standards across every piece that goes live on the platform.
  • Assign story angles and ideate content directions for a team of writers, ensuring consistent output, strong hooks, and editorial relevance across all coverage.
  • Oversee the quality and voice of all published content, acting as the final checkpoint before articles go live.
E

Associate Content Manager (NBA)

EssentiallySports · Mar 2024 – Aug 2026

Not yet confirmed
  • Developed and owned a content IP around Tier-1 NBA entities, generating 22M impressions and 2M page views with a 12% CTR, driven by sharp storytelling angles and emotionally resonant narratives.
  • Conceived an audience engagement strategy around underreported angles such as player podcast appearances, family stories, and personal journeys, unlocking 9M impressions and 1M page views for Tier-2 entities at a 9% CTR.
  • Grew vertical audience by 30% by consistently identifying cultural conversations before they peaked, positioning the brand as the go-to voice for NBA storytelling in India.
  • Led a team of 20 writers, directing creative briefs, maintaining brand voice consistency, and sustaining a daily output of 5+ pieces, all while keeping editorial quality non-negotiable.
  • Collaborated with strategy and marketing teams to align creative output with platform growth goals, audience segmentation, and brand affinity targets.
E

NBA Content Writer

EssentiallySports · Jul 2023 – Mar 2024

Not yet confirmed
  • Built a distinctive editorial voice covering NBA culture, from Finals coverage and trade analysis to sneaker deals, off-court drama, and fan narratives, developing a loyal, returning readership.
  • Ideated and executed story angles that went beyond match reports, finding the human and cultural hooks that made sports content shareable and emotionally engaging.
  • Promoted to Associate Content Manager within 8 months on the strength of creative output and audience engagement performance.
M

Copywriter

Memahaut · Mar 2022 – May 2023

Not yet confirmed
  • Conceptualised and wrote a blood donation awareness campaign, developing the creative idea, messaging hierarchy, and copy across all touchpoints from social to print.
  • Crafted the launch catchphrase for a kombucha brand's market entry, distilling a new product's identity into a single line that captured its tone and audience positioning.
  • Led a Women's Day brand activation for a fintech client, developing the campaign concept, copy, and social content that balanced celebratory tone with brand credibility.
  • Managed the full Instagram content IP for Tails of the City, ideating themes, writing captions, planning the content calendar, and maintaining a consistent brand voice week over week.
  • Adapted tone and register fluidly across client verticals including health, F&B, fintech, and lifestyle, demonstrating the creative range essential to agency work.
O

Associate Sales Executive

Oval Group of Companies · Nov 2021 – Feb 2022

Not yet confirmed
  • Managed B2B stakeholder communication across import-export and railway tender processes, building coordination and cross-functional communication skills under deadline pressure.
F

Sales Executive

Fin Destination · Sep 2021 – Nov 2021

Not yet confirmed
  • Pitched tailored fintech solutions to prospective clients, building an early foundation in persuasive communication, audience reading, and understanding what moves people to act.

Skills 0 proven through work

Also works with

Social Content ScriptwritingPortfolio BuildingMentoring and Peer CoachingExplaining Technical ConceptsConflict Resolution in TeamsTeamworkAdaptabilityTarget Audience AnalysisBrand Tone-of-Voice DefinitionBrand MarketingBrand StorytellingCritical ThinkingCreative BrainstormingCreative StrategyCustomer Retention and Churn PreventionMonetization StrategyCreative Angle DevelopmentContent Strategy DevelopmentIntellectual Property CreationSEO Strategy & RoadmappingContent WritingWordPress Website DevelopmentProofreadingContent EditingCopywritingInformation ResearchAI & ML Topic ResearchSocial Media ResearchMarket Trend AnalysisWebsite Content Management

Proof of Work

Proof of Work

Dhruv shares this with people who ask. You'll hear back either way.

Education

Bachelor of Business Administration, International Business

Savitribai Phule Pune University · 2018 — 2021

Higher Secondary, Commerce

P. Jog College of Arts, Commerce & Science · 2016 — 2018

Links

LinkedIn

linkedin.com/in/dhruvshastry-b8326721b

Contact details

Contact details

Dhruv shares this with people who ask. You'll hear back either way.

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