Dev Agrawal

As a UX/UI Designer with 7 years of experience, I approach my work with deep empathy and insight, always striving to understand user needs and deliver impactful solutions. My diligent and collaborative nature ensures that I not only craft intuitive designs but also work effectively with teams to bring ambitious visions to life.

Experience

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UX/UI Designer

The Platter · Sep 2024 – Oct 2025

Not yet confirmed

• Conducted quantitative and qualitative user research for JodiHub, defined user personas, mapped behavioural pain points, and translated research findings into empathy-led design decisions that shaped the product's core flows.
• Led end-to-end UX/UI design for JodiHub, an Al-powered matrimonial web and mobile application, as the sole product designer - spanning information architecture, user flows, interaction design, high-fidelity UI, and full developer handoff; product is live (launched Jan 2026).
• Structured complex user psychology and behavioural patterns into clear interaction models - balancing big-picture IA decisions with detailed edge cases, error states, and platform-specific Ul patterns across web and mobile.
• Built and maintained a scalable design system, exporting it to JSON format for developer implementation - enabling token-based theming, consistent component usage, and efficient cross-platform handoff.
• Managed evolving founder requirements directly translated ambiguous, shifting briefs into structured, decision-ready design outputs while keeping product vision coherent throughout.
• Managed design for 6+ concurrent clients, including a high-profile global hospitality brand (Accor Group), delivering 100+ high-quality assets weekly under extreme agency pressure.
• Drove a 25% increase in organic reach and a 15% boost in follower engagement for key accounts through data-driven visual storytelling and performance-driven campaign strategies.
• Achieved a 20% higher conversion rate for digital ad campaigns by translating audience insights into high-conversion creative strategies.
• Designed multiple Amazon Brand Pages, ensuring 100% platform compliance, usability, and conversion-focused layouts across international markets.
• Authored comprehensive brand guidelines and design documentation, enabling clients to scale visual identity consistently across all digital and physical touchpoints.
• Mentored a design intern and led a 3-person design team, including conducting hiring interviews, recognized as Employee of the Quarter during peak client demand.
• Utilized Al-assisted tools - Figma Al, Stitch, UX Pilot, Claude, Gemini; to accelerate ideation, prototyping, and iteration cycles without sacrificing design quality.
• Stepped in during resource gaps to handle motion graphics, video production, and high-stakes strategy discussions, ensuring zero downtime on aggressive campaign timelines.

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Associate Product Designer

Novelio Technologies · Oct 2023 – Sep 2024

Not yet confirmed

• Designed the end-to-end UX for Interview Guru, an Al-based candidate evaluation platform, from scratch, owning the full process from competitor research and IA through wireframes, prototypes, usability testing, and production-ready UI.
• Identified and resolved 80% of usability issues through continuous rapid iteration, A/B testing, and rigorous usability evaluations, directly improving recruiter and candidate task success rates.
• Reduced design-to-development friction by resolving 75% of UI inconsistencies through system-wide design logic and a cohesive component library, ensuring consistent experience across all platform surfaces.
• Achieved a 90-95% five-star candidate feedback rate and a 95% five-star recruiter satisfaction rate through seamless UI, reduced cognitive load, and clarity-driven interaction design decisions.
• Architected the transition of the core evaluation engine into a comprehensive Applicant Tracking System (ATS), restructuring complex, data-heavy hiring pipelines into intuitive recruiter-facing workflows.
• Designed the UX logic for Al-powered scoring and evaluation flows, translating automated decision systems into interfaces that were clear, trustworthy, and actionable for non-technical recruiters.
• Designed conversational Ul and agentic UX flows for Al-assisted candidate assessment, shortlisting, and recruiter-to-candidate decision handoffs.
• Doubled up as Product Manager during the 0-to-1 stage, directly contributing to the product architecture that supported the company in securing a Pre-Seed Round of funding.
• Onboarded 7 enterprise B2B clients and processed 1,000+ applicants, analyzing platform data across 50 active job postings to continuously refine user flows supporting 750 candidates through interviews and 300 shortlisted applicants.
• Collaborated directly with founders and backend engineers to manage product ambiguity and align design iterations with evolving business goals and technical feasibility.
• Delivered production-ready specs, edge case handling, and error state mapping within Tailwind / React / Next.js and HTML/CSS environments.

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Associate Product Designer

Novelio Technologies · Sep 2023 – Sep 2024

Not yet confirmed

• • 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗚𝘂𝗿𝘂 — 𝗔𝗜 𝗥𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗣𝗼𝗿𝘁𝗮𝗹 (𝟬 𝘁𝗼 𝟭): Designed the core evaluation platform from zero — 1,000+ applicants processed, 7 clients onboarded, 90%+ candidate satisfaction.
• • 𝗔𝗧𝗦 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Extended the evaluation engine into a full Applicant Tracking System, streamlining end-to-end recruiter hiring workflows.
• • 𝗨𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Ran structured usability testing cycles and resolved 75% of UI inconsistencies — improving recruiter satisfaction to a 95% five-star rating.
• • 𝗙𝗼𝘂𝗻𝗱𝗲𝗿-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked directly with founders on evolving requirements, product ambiguity, and design-to-business alignment throughout the product lifecycle.

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Product Design Intern

Novelio Technologies · Aug 2023 – Sep 2023

Not yet confirmed

• Performed foundational competitor analysis and market research to define user workflows and underlying logic for the core Al evaluation portal.
• Developed low-to-high fidelity wireframes and interactive prototypes in Figma to validate early product concepts with stakeholders and developers.
• Communicated early-stage information architecture and evaluation flows through manual sketching and rapid wireframing, presenting to senior designers & founders.
• Transitioned to a full-time role within two months based on high performance, technical adaptability, and extreme ownership of early-stage product decisions.

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Product Designer

Novelio Technologies · Aug 2023 – Sep 2023

Not yet confirmed

• • 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻: Conducted market research and competitor analysis that shaped the core logic for InterviewGuru's evaluation workflows.
• • 𝗪𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 & 𝗘𝗮𝗿𝗹𝘆 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴: Built low-to-high fidelity wireframes and prototypes to validate concepts with founders and developers.

Graphic Designer

Imagispark · May 2023 – Jul 2023

Not yet confirmed

Freelance Graphic Designer

SENTS · Feb 2022 – Jul 2022

Not yet confirmed