Deepika Samant

As a Program Manager with 10 years of experience in Marketing Operations, I am driven by a pragmatic approach to deliver impactful email campaigns and streamline processes. My diligent and organized nature ensures accountability in every project, while I actively foster collaboration to achieve shared goals effectively.

Experience

Project Manager  Marketing Automation / Email Marketing

Growth Natives · Oct 2019 – Feb 2024

Not yet confirmed

Project Manager – Marketing Automation / Email Marketing

Growth Natives · Oct 2019 – Feb 2024

Not yet confirmed

• Owned end-to-end lifecycle email campaign execution across platforms including Marketo, HubSpot, and Mailchimp—covering campaign setup, segmentation planning, QA, and deployment.
• Partnered with data teams to define audience segmentation logic, campaign targeting, and list hygiene for accurate and effective campaign delivery.
• Supported customer lifecycle marketing campaigns across onboarding, product launches, engagement, lead nurturing, and conversion stages through targeted email campaigns, webinars, promotional content, and educational assets.
• Contributed to lead nurturing and customer engagement strategies by executing targeted campaigns aligned with various funnel stages, including awareness, consideration, conversion, and retention.
• Executed A/B and multivariate testing on subject lines, content, and send strategies to optimize engagement metrics such as open rates and CTR.
• Delivered performance reports with actionable insights, identifying engagement trends and recommending improvements to enhance campaign effectiveness.
• Led cross-functional coordination between design, development, QA, and client stakeholders to ensure seamless campaign execution.
• Managed campaign workflows, automation journeys, and scheduling aligned with customer lifecycle stages (onboarding, engagement, retention).
• Performed HTML email QA using Litmus and Email on Acid to ensure cross-device compatibility and error-free deployments.
• Improved campaign efficiency by standardizing QA processes and reducing manual errors in execution workflows.

Program Manager | Marketing Operations & Email Campaigns

Adobe Inc. · Apr 2022 – Nov 2023

Not yet confirmed

• Led execution of email and marketing campaigns using Adobe Campaign Classic, managing workflows, campaign setup, and deployment across multiple client programs.
• Acted as the central point of coordination across cross-functional teams (design, development, QA, and stakeholders) to ensure timely and high-quality campaign delivery.
• Oversaw campaign lifecycle processes, including HTML asset management, QA validation, audience targeting coordination, and deployment scheduling.
• Managed high-volume campaign execution workflows, including large-scale EMEA campaigns targeting audiences of 2.5M+ users across 16 regional language variations and multiple country-specific deployments.
• Managed multiple concurrent B2B and B2C marketing campaigns across client accounts, ensuring timely execution, quality assurance, and stakeholder alignment in fast-paced environments.
• Collaborated with data teams to define audience segmentation criteria and ensure accurate list targeting aligned with campaign objectives.
• Maintained campaign documentation, workflows, and project tracking using Adobe Workfront, improving operational visibility and execution efficiency.
• Ensured zero-defect campaign delivery through structured QA processes, minimizing deployment errors and improving campaign reliability.

R

Various Roles in Digital Marketing, SEO & Content

Red Orange · Jan 2010 – Jan 2019

Not yet confirmed

• Executed SEO (on-page and off-page) strategies to improve organic visibility and search rankings across multiple client projects.
• Developed and managed content marketing assets, including blogs, case studies, whitepapers, and technical documentation.
• Supported integrated digital marketing campaigns across email, SEO, and social media channels.
• Led and mentored teams of content writers and junior marketers, ensuring quality and timely delivery.
• Collaborated with cross-functional teams to align content and marketing strategies with business objectives.
• Executed integrated digital marketing campaigns combining SEO, content, and email strategies to support lead generation and engagement.

Various Roles in Digital Marketing, SEO & Content

Technoknot | Vertosys | Indosurplus | Osvin | Red Orange · Jan 2010 – Jan 2019

Not yet confirmed