David Mathew

As a Product Designer, I approach my work with deep empathy, meticulously crafting user experiences that are both intuitive and impactful. I thrive in collaborative environments, bringing a diligent and organized perspective to every project, always striving for innovative and user-centric solutions.

Experience

Product Designer (Independent – Client & Product Work)

Freelance (Self employed) · Nov 2022 – Present

Not yet confirmed

• End-to-end product and UI/UX design across web and mobile platforms — working directly with founders and stakeholders from problem discovery through to developer handoff.
• • Led product discovery and problem framing sessions to define user problems, success metrics, and personas before any design work began.
• • Designed end-to-end user flows, information architecture, sitemaps, wireframes (lo-fi to hi-fi), and interactive prototypes in Figma.
• • Built reusable component libraries using Auto Layout and Variants in Figma , reducing design-to-dev handoff time and maintaining visual consistency.
• • Conducted user research, competitive analysis, and usability testing to validate design decisions before development.
• • Collaborated with developers during implementation , UI review cycles reduced engineering rework by 15%.
• • Delivered responsive layouts across desktop, tablet, and mobile with documented spacing systems and typography scales.
• • Used AI and no-code tools (Galileo AI, UX Pilot, Visily AI, Bolt, Lovable, Replit) to accelerate ideation and build client demo prototypes without engineering dependency.
• • Applied design thinking methodology empathies, define, ideate, prototype, test — across all engagements.

I

Product Designer (UI/UX)

Independent — Client Projects · Nov 2022 – Present

Not yet confirmed

• Took products from a rough discovery conversation all the way to shipped UI research, wireframes, prototypes, and final design, working alongside product managers, engineers, and stakeholders at every step, not just at the start and end.
• End-to-End Ownership: Owned the full design process from discovery and research through wireframes, interactive prototypes, and final high-fidelity UI, taking ownership from problem definition through implementation.
• User Research & Validation: Conducted user research, usability testing, and stakeholder interviews to validate assumptions and analyse user feedback, using findings directly to inform design decisions and improve experiences.
• Cross-functional Collaboration: Collaborated closely with Product, Engineering, and Business teams to define user flows and product requirements, working as a partner through discovery, design, and delivery.
• Wireframes & Prototyping: Created wireframes, user journeys, and interactive prototypes in Figma, communicating interaction and design intent clearly to product managers, developers, and stakeholders.
• High-fidelity UI & Specs: Designed intuitive user experiences for web and mobile products, creating high-fidelity mockups and detailed design specifications that simplified complex workflows into clear, usable interfaces.
• Design Systems: Built and maintained design systems and component libraries in Figma using Auto Layout, Variants, and Design Tokens, ensuring consistency across products.
• Developer Collaboration: Worked closely with developers during implementation to ensure pixel-perfect execution, reducing engineering rework by 15% through detailed handoff documentation and UI review cycles.
• Data-driven Iteration: Continuously improved product usability through experimentation and feedback-driven iteration, balancing user needs with business goals.