Chhaya Suryavanshi

+•• ••••• •••••••••••@•••••.com

Content Writer · UPNET Software (CERTIFY Health) · 8.8 yrs

I am a content writer with nearly a decade of experience, driven by a deep curiosity to explore new ideas and an ambition to craft impactful narratives. I approach every project with determination and diligence, ensuring high-quality, empathetic communication that resonates deeply with audiences. I am accountable for delivering content that not only informs but also inspires and connects.

  • Bangalore
  • Open to Bangalore
  • On-site
  • In 60 days

Ask about Chhaya

Skills

Claimed

Hotel RecommendationSoftware Quality AssuranceTelephone CommunicationRequirements AnalysisEffective CommunicationTime ManagementPodcastingC-Suite Stakeholder EngagementCampaign OptimizationLead QualificationMeta Ads Campaign ExecutionIndependent Work

Proof of Experience

Content Writer

UPNET Software (CERTIFY Health) · Jan 2025 – Present

  • Produce SEO, AEO, and GEO-optimized funnel content blogs, landing pages, whitepapers, use cases, and buyer's guides for healthcare technology audiences including DSOS, ASCs, urgent care, and med spas.
  • Build competitor migration and evaluation pages with underlying qualification logic and ROI calculators to support high-intent stages of the funnel.
  • Partner with digital marketing, SEO, and design teams to align content with campaign strategy and lead-generation targets.
  • Audit and refresh existing content to improve search rankings, engagement, and conversion rates.
  • Report on content performance weekly and monthly to guide iteration and prioritization.
  • Maintain consistent tone, quality, and delivery timelines across multiple concurrent content formats and product lines.

Content Creator

NEODOVE · Jul 2024 – Dec 2024

  • Created SEO-optimized web content, landing pages, and blogs to grow organic visibility and audience engagement.
  • Built WhatsApp and SMS retargeting campaigns to support conversion recovery across the customer funnel.
  • Produced product marketing content, including in-app messages, push notifications, and social posts.
  • Managed weekly and quarterly content calendars to keep messaging consistent across channels.
  • Wrote cold emails, newsletters, and marketing copy to drive engagement and lead generation.
  • Collaborated with sales and customer success teams to align content with business objectives.

Deputy Manager – Content & Community

UNext Learning Pvt. Ltd. · Jan 2024 – Jun 2024

  • Designed and executed monthly newsletters supporting student communication and engagement.
  • Developed email, WhatsApp, and SMS campaigns for online learner communication.
  • Wrote scripts for speeches, video content, and IVR messaging for institutional communication.
  • Collaborated with design, video, and product teams to deliver engaging content assets, and worked directly with students and faculty to gather testimonials.
  • Organized contests, live events, and online activities to strengthen student community engagement.
  • Researched topics and hosted weekly webinars supporting learning initiatives.

Jr. Content Specialist

HappyLocate · Aug 2022 – Dec 2023

  • Created SEO-focused blogs and landing pages for pet, office, and house relocation services.
  • Led a team of writers, ensuring timely delivery and consistent content quality.
  • Conducted keyword research and planned monthly content and social media calendars.
  • Ran Facebook and Quora lead-generation campaigns, generating 200 leads/month at ₹90 per lead.
  • Published and maintained content using WordPress and Elementor CMS.
  • Wrote ad copy, email, and WhatsApp campaigns that drove customer inquiries and conversions.
  • Tracked campaign and website performance to continuously optimize content.
  • Developed brochures, service guides, and marketing collateral for customer communication.
Nova Benefits

Client Onboarding Associate

Nova Benefits · Apr 2022 – Aug 2022

  • Onboarded corporate clients and employees onto the insurance portal per GPA, GMC, and GTL policy benefits.
  • Mapped insurance policies, created employee accounts, and distributed e-cards; launched and tested welcome email campaigns.
  • Coordinated with internal and relationship teams to collect policy documents and arrange client orientation sessions.
  • Tracked CSAT surveys and feedback to improve the onboarding experience.

Customer Support Executive

TechnoTask Business Solution · Oct 2021 – Apr 2022

  • Supported customers on MyBillBook, a billing software application, resolving product and functionality queries.
  • Created and tracked escalation tickets, maintaining FRT and CSAT targets.
  • Verified customer KYC documentation and prepared refund tickets.

Content Writer (Freelance)

Prakshal Softnet · Jan 2018 – Dec 2021

  • Wrote SEO content across cryptocurrency, fitness, gaming, gadgets, healthcare products, and lifestyle niches for client websites, alongside undergraduate and postgraduate studies.
  • Produced Amazon product reviews, YouTube video descriptions, press release articles, and core web pages (Home, About Us, FAQs).
  • Conducted keyword research and consistently delivered 100% original, plagiarism-free content within deadlines.

Proof-of-Work

No completed sessions yet. Anything Chhaya finishes shows up here with the evidence behind it.

Proof of Education

M.Sc., Microbiology

Barkatullah University, Bhopal · 2019 — 2021

B.Sc., Microbiology

Government MLB College, Bhopal · 2016 — 2019

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