Celestine D.

Buying and Merchandising @ AJIO.com | Masters in Fashion Management · Bengaluru, Karnataka, India

I am a dedicated professional in Buying and Merchandising at AJIO.com, driven by ambition and accountability in everything I do. My approachability allows me to foster strong relationships while asserting myself in a dynamic environment, and I thrive on the autonomy to identify trends that shape our strategic direction. With five years of experience, I navigate the industry with a perfect blend of pragmatism and idealism, ensuring my work aligns with our goals and vision.

Experience

Buying and Merchandising

AJIO.com · Dec 2025 – Apr 2026

Not yet confirmed

• • Analyzed menswear demand signals including search volume, impressions, clicks, and revenue to identify high-demand categories and growth opportunities.
• • Conducted catalogue whitespace analysis through a demand–supply gap framework spanning bricks, price bands, brands, and sizes.
• • Assessed plus-size assortment gaps to highlight underserved menswear segments and recommend catalogue expansion priorities.
• • Examined seasonal demand trends (linen shirts, rainwear, etc.) using monthly search and engagement data to guide timely assortment decisions.

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Buying

Marks and Spencer Reliance India Private Limited · Jun 2025 – Jul 2025

Not yet confirmed

• Analyzed SS’25 sell-through performance data to identify underperforming styles and optimize assortment, with a focus on the Edit Tops category.
• Conducted a competitive pricing and assortment benchmarking study across key global brands including Uniqlo, Zara, and H&M within the women’s topwear segment.

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Product development

Superoverseas pvt ltd · Jan 2023 – Apr 2023

Not yet confirmed

• • Collaborated with cross-functional teams to manage buyer-specified orders for Spring 24 and Summer 24 collections.
• • Facilitated communication with vendors and secured approvals from buying house executives.
• • Ensured timely submission of all required documentation, enhancing workflow efficiency.
• • Developed strong organizational and communication skills in a fast-paced merchandising environment.

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Industrial Engineering Intern

VAMANI OVERSEAS PRIVATE LIMITED · Jun 2022 – Jul 2022

Not yet confirmed

• • Conducted time studies to improve production line efficiency by 30%, identifying bottlenecks in the sewing and finishing departments.
• • Developed operation breakdowns to support method analysis and optimize line balancing in the manufacturing process.

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Apparel production

VAMANI OVERSEAS PRIVATE LIMITED · Jun 2022 – Jul 2022

Not yet confirmed

• Performed Non-Value Added (NVA) activity analysis to identify inefficiencies, streamline workflow, and reduce cycle time in the sewing line.
• Conducted time studies to analyze sewing line performance