Caroline Lambert

+•• ••••• •••••••••••@•••••.com

21.9 yrs

  • Johannesburg
  • Remote
  • In 15 days

Ask about Caroline

Skills

Claimed

Process ImprovementReceiving and Incorporating FeedbackIndependent WorkRapid LearningAsking Good QuestionsEffective CommunicationTeamworkContent Strategy DevelopmentAudience Engagement StrategyGoal AchievementCopywritingCourse Development

Proof of Experience

Freelance Content Writer

Rank Flux Digital · Nov 2024 – Dec 2025

  • Delivered GEO- and SEO-driven content in the crypto, iGaming, Web3, and blockchain industries.
  • Met demanding production targets and high-volume deadlines without losing quality.
  • Supplied editorial content to clients in the US, UK, Australia, Asia, Canada, Africa, and Europe.
  • Adjusted the tone, search strategy, and localisation efforts for every market.
  • Focused on landing pages, buying guides, affiliate content, long-form articles, breaking news, and analysis reports.
  • Strengthened organic visibility and increased audience engagement.
  • Complied with strict NDA agreements to protect confidential client campaigns.
  • Maintained professionalism and reliability with the entire team.

Freelance Content Writer

Pulsion / Requiment / Velappity / IT Consultant · Jan 2024 – Dec 2025

  • Produced top-quality blogs, service pages, whitepapers, and landing pages for SaaS, technology, and IT consulting companies under the same portfolio.
  • Strengthened brand authority and supported organic lead generation across the brand's entire portfolio.
  • Structured and published content within WordPress to improve the user experience through conversion-focused UI and UX designs.
  • Optimised content to align with SEO, GEO, and AEO best practices for improved visibility, engagement, accessibility, and conversions.
  • Complied with strict NDA agreements for the portfolio and remained professional with the team handling the rest of the pipeline.

Freelance Copywriter / Content Writer

Publishing Life Services · Mar 2024 – Sep 2024

  • Planned, researched, and developed publication-ready book outlines with in-depth information across different genres so that authors had clear guidelines.
  • Crafted compelling author biographies, marketing copy, and book descriptions for online marketplaces to improve brand positioning and engage target audiences.
  • Collaborated with publishing and editorial teams to deliver high-volume outlines with a range of supporting materials that meet the highest editorial standards and timelines.

Contract Content Writer

Better Me · Aug 2022 – Aug 2024

  • Wrote research-driven health, fitness, and general wellness content that increased engagement, educated app users, and supported the overall content strategy.
  • Delivered medically sensitive articles that followed strict editorial guidelines, regulatory standards, and evidence-based best practices to ensure E-E-A-T.
  • Produced articles covering topics like nutrition, preventive healthcare, exercise, and mental wellness, ensuring that complex topics were easily digestible and accessible.
  • Consistently met tight deadlines while ensuring exceptional quality and factual accuracy that could pass professional medical reviews.

Freelance Content Writer

Venture 4th Media · Aug 2021 – Dec 2023

  • Delivered high-volume and SEO-driven content for multiple ultra-niche websites to improve organic visibility and support sustainable growth in diverse publications.
  • Implemented the E-E-A-T principles to ensure credible and well-researched content that aligned with Google's search quality standards to improve content performance.
  • Wrote in-depth articles for various specialised hobbyist and consumer sectors, turning complex ideas into accessible and engaging content for unique audiences.
  • Optimised the content using internal linking, on-page SEO, and keyword research to enhance user engagement and discoverability.

Contract Ghostwriter / Content Writer

The Urban Writers · Jan 2017 – Dec 2021

  • Ghostwrote 86 books that covered parenting, health, psychology, holistic wellness, and personal development while meeting client goals and editorial standards.
  • Conducted comprehensive research on all complex topics to ensure book content was engaging, evidence-based, and followed APA standards.
  • Trained as an SEO content writer to deliver website content and promotional copy that supported the digital publishing initiatives.
  • Wrote SEO-optimised website content for clients of the ghostwriting company, with one of the clients being the lead surgeon at a local hospital.
  • Supported content marketing campaigns and audience growth strategies, while complying with strict NDA agreements for each project.

Founder & Director

Antique Hoarders · Jan 2004 – Dec 2017

  • Founded and operated one of the first Facebook stores in South Africa, which existed long before Marketplace became known.
  • Successfully operated the e-commerce antique store, overseeing every aspect from the business strategy to the marketing, sales, and lead generation.
  • Developed a unique brand identity and engagement strategy that improved brand recognition and encouraged repeat business before modern SEO practices.
  • Managed pricing, customer experience, inventory management, supplier relationships, and order fulfillment daily to ensure customer satisfaction.

Proof-of-Work

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