Ayush Kumar

Growth Marketing | Performance & Content Strategy | SEO-Driven Brand Visibility | Campaign Execution & Lead Generation | BBA ’26 · Noida, Uttar Pradesh, India

I help brands turn attention into measurable growth through performance marketing, SEO-driven content, and audience-first campaigns. I execute performance-driven marketing initiatives that turn awareness into measurable engagement, leads, and conversions. With hands-on experience across campaign execution, digital advertising, and audience acquisition, I focus on building structured marketing funnels backed by data, not assumptions. My work spans lead generation, paid campaign optimization, and on-ground activation strategies designed to improve visibility and customer intent. Key Contributions So Far: • Increased brand awareness by 40%+ through targeted campus and digital activation campaigns • Executed 15+ engagement initiatives annually, reaching 200+ participants per event • Generated 150+ qualified leads via structured outreach and segmentation strategies • Improved ad performance with 28% higher CTR and 18% lower CPL through campaign optimization • Supported pipeline development, reporting, and conversion tracking using CRM and analytics tools • Built early-stage marketing strategy for a wellness startup, handling positioning, research, and digital presence I enjoy working at the intersection of performance marketing, content strategy, and growth experimentation, where insights translate directly into scalable acquisition strategies. Core Skills: Performance Marketing | Google Ads | SEO Fundamentals | Lead Generation | Marketing Analytics | Campaign Optimization | Market Research | CRM Management | Growth Strategy I’m currently seeking opportunities in Growth Marketing, Digital Marketing, or Marketing Analytics where I can contribute to execution-heavy roles, learn fast, and scale impact within high-performance teams. 📩 Open to full-time roles, internships, and collaborative marketing projects. 📩 Open to opportunities, collaborations, and marketing conversations. 🔍 Currently open to marketing internships and collaborative opportunities that challenge me to think, create, and lead. CONNECT ME AT : Gmail: [email protected]

Experience

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Forwarder

McKinsey & Company · Apr 2026 – Present

Not yet confirmed

• Selected from a highly competitive pool across Asia to join Mckinsey's Forward Program, a global career-acceleration initiative with 500,000+ participants.
• As one of the earliest applicants from India, I proactively enrolled ahead of the regional launch and was accepted into the inaugural Indian cohort of 4,500 learners.
• Product & Leadership Focus:
• · Built strong foundations in leadership, structured problem-solving, and effective communication.
• ·Gained hands-on exposure to business fundamentals through real-world, scenario-based learning.
• Key Achievements:
• ·Selected from thousands of applicants across 60+ countries.
• ·Trained in McKinsey's structured problem-solving and decision-making frameworks.
• ·Developed clear business storytelling, stakeholder communication, and executive-ready presentation skills. ·Strengthened leadership, self-awareness, and cross-functional collaboration abilities.
• ·Worked with a global peer network to solve real-world challenges and apply insights to modern business cases.

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Independent Owner

WellWith Official · Aug 2025 – Present

Not yet confirmed

• Leveraging data-driven performance marketing to scale WellWith India—India's leading Sea Buckthorn wellness brand.
• As IBO & Marketing Associate, I optimize funnels for lead gen, sales growth, and customer lifetime value in competitive digital space.
• Lead Generation: Executed LinkedIn cold outreach + Meta/Google Ads campaigns, generating 150+ qualified leads with 22%+ conversion rates.
• Optimization: Boosted CTR, , cut CPL via A/B testing, analytics (Google Analytics), and funnel tweaks—directly impacting revenue.
• Content & CRM: Built high-engagement assets (Reels, carousels via Canva/AI); managed Salesforce for pipeline tracking, segmentation, and ROI analysis.
• Events to Scale: Converted offline stalls into digital leads; educated on products (tablets/extracts) while measuring acquisition costs.
• Go

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Campus Ambassador & Student Engagement Coordinator

Smaaash Entertainment Pvt. Ltd. · Apr 2025 – Present

Not yet confirmed

• Increased campus brand awareness by 40%+ by executing targeted social media promotions and peer-led engagement campaigns.
• • Planned and delivered 15+ marketing activations annually, driving participation of 200+ students per event through structured outreach funnels.
• • Generated a consistent inbound interest pipeline by promoting events across Instagram and LinkedIn, strengthening localized brand visibility.
• • Improved student satisfaction metrics by 30% by collecting audience insights and relaying feedback to refine engagement strategy.
• • Streamlined onboarding and participation journeys by coordinating between marketing teams and student stakeholders.

Business Development Intern

MentorKart · May 2025 – Aug 2025

Not yet confirmed

• • Generated 150+ qualified leads through targeted LinkedIn outreach and market segmentation, achieving a 22% inquiry conversion rate.
• • Managed and optimized Google Ads campaigns, improving CTR by 28% while reducing Cost-Per-Lead by 18% through keyword and audience refinement.
• • Built and tracked the sales funnel using CRM tools, improving lead qualification accuracy and enabling faster conversions.
• • Delivered weekly performance reports translating campaign data into actionable recommendations for growth optimization.
• • Collaborated with marketing and sales teams to align messaging, ensuring consistent positioning across acquisition channels.
• Tools Used: Google Ads, Google Analytics, CRM Systems, Lead Generation, Performance Marketing