Aum Maithani
engineer_product marketer_gtm/strategy_ecom · Mumbai Metropolitan Region
With 4 years of experience in product marketing, I am a highly logical and pragmatic professional, driven by a strong sense of accountability and determination. I excel at developing and executing go-to-market strategies, leveraging data-driven insights to achieve ambitious business objectives and deliver measurable results across B2B and D2C landscapes.
Experience
Product Marketing Associate
QI Spine · May 2025 – Present
- As a Product Marketing Associate at BackGood, I drive end-to-end marketing strategy and execution across e-commerce and offline channels, playing a key role in scaling the brand's revenue and market presence.
- Key Achievements:
- Revenue Growth: Scaled monthly sales from ₹2.2 Lakhs to ₹12.98 Lakhs — a 6x increase — through data-driven campaign optimization, improved product listings, and targeted performance marketing.
- Conversion & Efficiency: Improved CVR (Conversion Rate) and optimized ACOS (Advertising Cost of Sale) across Amazon and other platforms, maximizing ROI on ad spend.
- New Product Development: Identified market opportunities and led the development and launch of new products across both online (Amazon, Flipkart, D2C) and offline retail channels.
- Website Revamp: Played a pivotal role in redesigning and migrating the brand's website from WordPress to Shopify, enhancing UX, site performance, and D2C revenue potential.
- GTM Strategy: Built and executed Go-to-Market plans for new product launches across categories including pillows, cushions, back supports, and mattresses.
- Cross-functional Collaboration: Worked closely with design, supply chain, and sales teams to align marketing initiatives with business objectives and ensure seamless execution.
Performance Marketing Executive
QI Spine · Apr 2025 – Jul 2025
- Engineered and governed the full-funnel paid acquisition strategy across Google Ads and Meta Ads platforms, aligning campaign architecture with patient acquisition targets and revenue goals.
- Executed multi-layered Google Ads campaigns (Search, Display, PMax, YouTube), leveraging automated bidding strategies (tCPA, tROAS) and rigorous keyword optimization to maximize impression share on high-intent search queries.
- Managed Meta Ads (Facebook & Instagram) by building sophisticated audience segments, including Custom Audiences and Lookalike models.
- Implemented pixel and Conversions API (CAPI) tracking for accurate attribution and robust data collection.
- Systematically deployed A/B and multivariate testing on ad creatives, copy, and landing pages to drive incremental improvements in Conversion Rate Optimization (CRO).
- Synthesized performance data from Google Analytics (GA4) and native platform reporting to inform iterative campaign optimizations, budget allocation, and strategic pivots.
Performance Marketing Intern
QI Spine · Jan 2025 – Apr 2025
- Performance Marketing Intern at QI Spine, managing high budget monthly Google Ads & Meta campaigns to drive measurable growth.
- Expertise in:
- * Executing and monitoring high-budget paid ad campaigns across Google, Meta, Amazon & Flipkart.
- * Analyzing key metrics (CPC, CTR, ROAS) and generating actionable performance reports.
- * Collaborating on audience strategy for precise targeting and improved conversions.
- * Supporting SEO & SEM through keyword research and on-page optimization.
- Passionate about performance-driven marketing, leveraging technical skills and creative strategies to optimize digital outreach and customer acquisition.
Tech Intern
Datametica · Aug 2023 – Nov 2023
- Worked in the RAVEN team .
- Collaborated with two distinct teams, specializing in IBM Datastage and Informatica Power Suite
- Developed and optimized ETL processes for improved data handling and transformation.
- Successfully identified and resolved technical issues
- Enhanced the efficiency and robustness of ETL processes.
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Education
Bachelor of Technology - BTech, Electronics and Communications Engineering
Vellore Institute of Technology · 2021 — 2025
10th and 12th
Bal Bharati Public School · 2014 — 2021
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