Arshpreet Kaur
Digital Marketing Executive | Google Ads & Meta Ads Specialist | Client & Stakeholder Management | MBA, Marketing · Bangalore
With 8 years of experience, I am an ambitious and curious marketing professional, constantly seeking to master innovative strategies and emerging technologies like AI and LLMOps. I thrive on creatively solving complex challenges, leveraging data-driven insights and strategic communications to deliver impactful and honest results.
Experience
Social media and influencer marketing intern
Web Martini · Apr 2026 – Jun 2026
- ● Owned end-to-end influencer acquisition for Perr Cherry, collaborating with internal stakeholders and creators to manage negotiations, campaign briefs, approvals, and timely campaign execution.
- ● Tracked campaign performance using reach, impressions, engagement, and earned media value (EMV) to optimize influencer partnerships and improve campaign ROI.
- ● Planned and executed organic social media campaigns across Instagram and LinkedIn to strengthen brand visibility and maintain consistent audience engagement.
- ● Developed influencer content guidelines and marketing materials (posting calendars) to standardise messaging and maximise campaign impact.
Digital Marketing Executive
Acolyte Technologies · Nov 2024 – Mar 2025
- ● Optimised Meta advertising campaigns through audience segmentation and A/B testing, increasing engagement by 28% across two quarters.
- ● Executed lifecycle email campaigns for 1,000+ subscribers while analysing campaign performance through Google Analytics and Meta Ads Manager dashboards.
- ● Redesigned brand creatives and marketing assets while implementing structured campaign workflows that improved execution efficiency by 25%.
- ● Developed executive KPI dashboards to monitor campaign performance across Search, Social, and Email marketing while managing three concurrent campaigns within budget.
- ● Performed competitive intelligence and keyword gap analysis to uncover new audience segments that were incorporated into live paid campaigns.
Graphic Designer
Acolyte Technologies · Jun 2024 – Mar 2025
- Handled Adwiin battery project - created creative designs for their social media handle (facebook, Instagram, LinkedIn, and twitter )
- Handled the company's social media ( designed daily posts for the same ) and gave them tips on how they can increase post engagement
- Designed logos for clients. designed a magazine ( volume 1 and volume 2 )
- Did branding for the company ( made a new logo and mockups )
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Education
Master of Business Administration, Marketing
Alliance University · 2025
ADVANCED CERTIFICATE, DIGITAL MARKETING AND COMMUNICATION
MICA | The School of Ideas · 2024 — 2025
graphic design, graphic designer
Arena Animation · 2023 — 2024
Bachelor's degree, Communication, Journalism, and Related Programs
O.P. Jindal Global University (JGU) · 2021 — 2024
Diploma of Education, Journalism
Hansraj College · 2022 — 2022
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