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Arghya Acharya
Contact details — on requestProof of Work — on request
Experience
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Commercial Strategy & Growth Consultant
Acharya Brothers Construction (ABCL) · Jul 2025 – Mar 2026
- Repositioned AA Convention's commercial model shifted from fixed rental to per-customer pricing, aligning perceived value with revenue architecture and delivering 100% revenue growth (3 Cr→ 6 Cr)
- Secured a 45 Cr contract through strategic brand positioning in a competitive tender - built data-backed pricing reflecting market standing, quality differentiation, and margin targets
Marketing, Branding & Operations Intern
Arvind Fashions Limited · Oct 2024 – Apr 2025
- Drove 25% like-for-like revenue growth with 'Shaadi Fest' a brand-led, full-lifecycle campaign with consistent storytelling across influencer, digital, and in-store touchpoints for 5+ brands
- Built cohort-based RFM targeting across 26,000+ customers on MoEngage and CleverTap drove 15% improvement in campaign effectiveness and 10% incremental revenue
- Managed brand upgrade journeys for Tommy Hilfiger, Calvin Klein, and US Polo Assn. aligning pricing architecture, campaign messaging, and channel strategy to reinforce premium brand value
- Conducted market research and competitor analysis across premium fashion categories identified positioning gaps that directly shaped campaign strategy and label messaging
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Founder & Brand Strategist
LIMITLESS | Bamboo-Based Activewear · Aug 2024 – Mar 2025
- Built brand from zero conducted customer pain point research, designed a bamboo activewear line, and validated through D2C channels achieving 80 closed sales; Winner, Startup Champions at JAGSOM
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Growth Marketing Intern
Shorter Loop (B2B SaaS) · Jul 2024 – Oct 2024
- Built brand presence from zero grew LinkedIn community to 400+ members across 10+ countries in 3 weeks through consistent brand voice and targeted audience engagement
- Developed competitor analysis and positioning insights that sharpened audience targeting and differentiated Shorter Loop's messaging in a crowded B2B SaaS market
Skills 0 proven through work
Also works with
Performance Max CampaignsMenu CurationGoogle Ads Campaign ExecutionBrand MarketingManufacturer SourcingSales Target AchievementE-commerce Application DevelopmentStartup DevelopmentAgile MethodologyConsultative SellingMarketing ManagementProduct ThinkingAdobe Creative SuiteCanvaContent WritingLinkedIn Page Setup and ManagementLead GenerationTarget Audience AnalysisSocial Media Community ManagementBrandingCustomer Journey MappingSales AnalysisMarket ResearchProduct Launch CoordinationCopywritingCampaign Performance AnalysisCo-Marketing Partnership CoordinationInfluencer Marketing CoordinationAdvertising Creative ProductionOffline MarketingDigital Marketing StrategyBrand Consistency Across AssetsCustomer Behavior AnalysisStorytellingCampaign ExecutionGap AnalysisCommercial AnalysisProfitability AnalysisThree-Statement Financial ModelingQuotation PreparationCustomer Relationship BuildingPricing StrategyNegotiatingVendor CoordinationBusiness Opportunity IdentificationBusiness Growth Strategy
Proof of Work
Proof of Work
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Education
PGDM, Marketing
JAGSOM, Bangalore · 2023 — 2025
BTech, Civil Engineering
VIT, Vellore · 2018 — 2022
Contact details
Contact details
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