Aradhana Singh

As a Senior UI/UX Designer with nearly a decade of experience, I approach my work with a determined and organized mindset, always striving for ambitious outcomes. I thrive on collaborative projects, adapting flexibly to new challenges while applying a pragmatic and structured approach to create intuitive and impactful user experiences.

Experience

Senior UI/UX Designer

Matrimony.com Limited · Nov 2023 – Present

Not yet confirmed

Senior UI/UX and Product Designer

Matrimony.com Limited · Nov 2023 – Present

Not yet confirmed

• Designed and launched the end-to-end user experience for a new dating platform from the ground up across Web, Android, and iOS, defining user flows, information architecture, wireframes, high-fidelity UI, and interactive prototypes.
• Led the complete product design lifecycle, collaborating with Product Managers, Engineers, and stakeholders to translate business goals into intuitive, user-centered experiences.
• Built and maintained a scalable cloud-based Figma Design System with 200+ reusable components, improving design consistency and reducing design-to-development handoff time.
• Conducted user research through interviews, usability testing, journey mapping, and competitor analysis to identify user pain points and validate design decisions.
• Leveraged Figma AI and Figma Make to accelerate ideation, wireframing, and prototyping, reducing design iteration time.
• Used AI tools including ChatGPT and Claude to streamline UX writing, research synthesis, and design documentation, significantly improving team productivity.
• Created visual concepts and mood boards using Midjourney and Adobe Firefly to align stakeholders early in the design process and accelerate design exploration.
• Designed accessible experiences following WCAG 2.2 guidelines, ensuring inclusive and user-friendly interfaces across all platforms.
• Delivered high-fidelity prototypes, design specifications, and developer-ready assets, achieving faster stakeholder approvals and smooth implementation.
• Worked in Agile Scrum environments, partnering closely with cross-functional teams to prioritize features, validate solutions, and deliver high-quality product experiences on schedule.

Senior User Experience Designer

Matrimony.com Limited · Nov 2023 – Sep 2026

Not yet confirmed

• As a Senior UI/UX Designer, I independently lead and collaborate with teams to plan, execute, and deliver comprehensive design solutions.
• I specialize in user-centered designs, where I transform business requirements and user feedback into intuitive and impactful digital experiences.

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Senior User Experience Designer

SPARX IT · Feb 2022 – Nov 2023

Not yet confirmed

• I plan and conduct UI design activities both independently and collaboratively with the team.
• I create user-centered designs by understanding business requirements and gathering user feedback.
• I specialize in identifying and troubleshooting UX problems to improve usability and user satisfaction.

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Senior UI/UX Designer

SparxIT · Feb 2022 – Nov 2023

Not yet confirmed

• Led product design for 10+ Android/iOS and responsive web products across FinTech, Healthcare, and eCommerce verticals from discovery to developer handoff.
• Executed product discovery workshops and stakeholder alignment sessions, reducing scope creep and accelerating project kick-off timelines.
• Delivered end-to-end UX research artefacts - user personas, journey maps, user flows, site maps, and usability reports across 5 concurrent client projects simultaneously.
• Reduced early-phase design iteration time by introducing Uizard and generative wireframing AI tools for rapid lo-fi concept testing.
• Performed UI implementation audits with development and QA teams, reducing post-launch design defects and improving overall product quality.
• Designed and documented interaction patterns and component libraries in Figma, adopted across 4 client product teams for consistent UI delivery.

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Senior User Interface Designer

SparxIT · Feb 2022 – Nov 2023

Not yet confirmed

• Led product design for 10+ Android/iOS and responsive web products across FinTech, Healthcare, and eCommerce verticals — from discovery to developer handoff.
• Executed product discovery workshops and stakeholder alignment sessions, reducing scope creep by 30% and accelerating project kick-off timelines.
• Delivered end-to-end UX research artefacts — user personas, journey maps, user flows, site maps, and usability reports — across 5 concurrent client projects simultaneously.
• Reduced early-phase design iteration time by 35% by introducing Uizard and generative wireframing AI tools for rapid lo-fi concept testing.
• Performed UI implementation audits with development and QA teams, reducing post-launch design defects by 50% and improving overall product quality.
• Designed and documented interaction patterns and component libraries in Figma, adopted across 4 client product teams for consistent UI delivery.

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UI/UX & Graphic Designer

RevInfotech Inc · Nov 2017 – Feb 2022

Not yet confirmed

• • Develop UX Research, Wireframes, Prototype, Designs and for mobile and Web applications
• • Create and manage UI & UX for Revinfotech service
• • Working on client communication and keeping track of all their requirements.
• • Brand Designing.
• • Provide project estimates designing.
• • Delivers project on time..

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UI/UX & Graphic Designer

RevInfotech Inc. · Nov 2017 – Feb 2022

Not yet confirmed

• Designed pixel-perfect product interfaces for 20+ mobile (Android/iOS) and web applications across eCommerce, Healthcare, and Finance serving 1M+ end users.
• Carried out qualitative and quantitative user research user interviews, surveys, and usability testing to produce data-driven personas and journey maps informing product direction.
• Built brand identity systems - logos, style guides, icon sets, and corporate presentation decks for 15+ enterprise and SMB clients.
• Collaborated directly with C-level clients, developers, and digital marketers to define product requirements and align design outcomes with business KPIs.
• Applied service design and information architecture principles to deliver intuitive product experiences consistently within tight delivery schedules.

What drives their work

The Architect

Designs comprehensive, adaptable systems that ensure product integrity.

Aradhana's superpower

You excel at orchestrating a thorough design process, ensuring product experiences are well-researched, collaboratively built, and continuously refined.

How Aradhana works

You are well-suited for roles that require a structured approach to product development within a collaborative team.