Anwesha Panda
Degree confirmed by Mount Carmel College
Contact details — on requestProof of Work — on request
Experience
D
Performance Marketing Associate
Decision Pinnacle · Dec 2025 – Present
- Managed performance marketing for multiple marketplace brands including Basil, Not Rocket Science, and Sadhev, along with D2C brands including Freecultr, Macros, and Muun Home.
- Handled the end-to-end setup, launch, optimisation, and performance management of campaigns across Google and Meta, covering objectives and formats including PMax, Shopping, Search, ASC, Lead Generation, and other conversion-focused campaigns.
- Managed multiple high-budget accounts, including Freecultr, Macros, and Muun Home, with monthly ad spends ranging from ₹0.22L to ₹1 Cr across Google and Meta.
- Improved Freecultr ROAS by 1.5x, increasing performance from 2.89 to 4.5 through campaign optimisation, budget allocation, audience strategy, and performance-led scaling.
- Launched Macros from scratch and scaled the account to approximately 2L revenue within the first month through structured campaign setup, optimisation, and budget management.
- Built and maintained a weekly creative elemental analysis report, analysing creative hooks, formats, messaging, offers, and performance trends; contributed to a 50% improvement in CTR and approximately 25% improvement in conversion rate.
- Created detailed performance audit decks and pitch presentations for multiple D2C brands, including Typsee Beauty, Urban Platter, Open Secret, Pink Moon, and Dabble, identifying account-level opportunities across media buying, creative, funnel, and conversion performance.
- Collaborated closely with creative, design, and technology teams to develop high-converting creatives, landing pages, and customer journeys optimised specifically for paid traffic and conversion.
Marketing Analyst
DECISION PINNACLE | DIGITAL MARKETING AGENCY · Dec 2025 – Present
- >>Manage performance marketing for multiple D2C and marketplace brands across Google and Meta, including Freecultr, Macros, Muun Home, Basil, Not Rocket Science, and Sadhev.
- >>Handle end-to-end campaign setup, optimisation, analysis, and scaling across PMax, Shopping, Search, Advantage+ Shopping Campaigns (ASC), Lead Generation, and other conversion-focused campaigns.
- >>Manage multiple high-budget accounts with monthly ad spends upto ₹1 Cr across Google and Meta.
- >>Launched Men skincare brand from scratch and generated approximately ₹2L revenue in the first month through structured campaign setup and optimisation.
- >>Built and maintained a weekly creative elemental analysis framework, contributing to a 50% improvement in CTR and approximately 25% improvement in conversion rate.
- >>Created performance audit and pitch decks for D2C brands including Typsee Beauty, Urban Platter, Open Secret, Pink Moon, Dabble, and others.
- >>Collaborate closely with creative, design, and tech teams to develop high-converting creatives, landing pages, and customer journeys optimised for paid traffic.
- >>Analyse key performance metrics including ROAS, CAC, CTR, CPC, CPM, conversion rate, purchases, and revenue to identify growth and optimisation opportunities.
K
Industry Creds
Kraftshala · Jun 2025 – Nov 2025
- Ran Meta and Google Ads campaigns for Unleavables.com, a Shopify-based D2C custom-print apparel brand, with a focus on traffic acquisition and audience targeting.
- Achieved a 6.67% CTR on Meta, outperforming the planned benchmark of 5%, while maintaining a strong 55% landing-page-view rate.
- Improved Google Ads CTR from an estimated 2.7% to 7.61% and reduced CPC by 34% through keyword refinement, ad optimisation, and targeted campaign improvements.
- Ran Amazon Ads for HomeCrust, generating 3,614 impressions and 41 clicks with a 1.46% CTR through category, keyword, and placement optimisation.
- Conducted keyword research, on-page optimisation, technical analysis, and backlink research as part of an SEO strategy for Unleavables.com
Skills 0 proven through work
Also works with
Content Strategy DevelopmentStrategic PlanningTeam LeadershipContent Optimization Using Performance DataWebsite Content ManagementCreative StrategyCreative BrainstormingCampaign Briefing Document CreationClient FocusGoal setting (defining key results)Presentation DesignMarketing Performance ReportingRoot Cause AnalysisOperations ManagementSEO Content OptimizationBrand MarketingSearch Engine MarketingPerformance Max CampaignsConversion Rate OptimizationCompetitor BenchmarkingTarget Audience AnalysisVisual Design DirectionHypothesis-Driven ExperimentationProblem SolvingTechnical TroubleshootingCustomer ServiceAnomaly DetectionApplication MonitoringCopywritingProduct ListingAdvertising Creative ProductionGeographic TargetingBudget ManagementCampaign Budget ManagementSales AnalysisKPI AnalysisBusiness AnalysisVendor CoordinationAccount ManagementStakeholder ManagementStakeholder Communication AdaptationIdea pitchingAnalytical Report CreationCampaign OptimizationBusiness Growth StrategyDigital Marketing StrategyCampaign Performance AnalysisCampaign ExecutionE-commerce Data AnalysisE-commerce SEO EvaluationGoogle Analytics IntegrationShopify Platform UsageGoogle Ads Campaign ExecutionMeta Ads Campaign ExecutionPerformance Marketing Planning
Proof of Work
Proof of Work
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Education
Bachelor of Arts, BA PYPT
Mount Carmel College · 2020 — 2023
Contact details
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