Anukruthi Karre

Anukruthi Karre

+•• ••••• •••••••••••@•••••.com

BUSINESS INTELLIGENCE ANALYST · IGS ENERGY · 4.5 yrs

As a Business Intelligence Analyst, I approach challenges with a blend of ambition and logical rigor, driven by a deep curiosity to uncover actionable insights. My diligent work ethic and insightful analysis enable me to transform complex data into pragmatic solutions that drive strategic decision-making.

  • Hyderabad
  • Open to Hyderabad
  • On-site, Hybrid, Remote
  • In 15 days

Ask about Anukruthi

Skills

Claimed

Decision MakingData-Driven RecommendationsClient OnboardingUI Performance OptimizationData Unification and NormalizationLooker Studio UsageSlack IntegrationPlatform UnificationThreshold-Based AnalysisCampaign Performance AnalysisTask AutomationMake.com Workflow Building

Proof of Experience

BUSINESS INTELLIGENCE ANALYST

IGS ENERGY · May 2023 – Present

  • Design, develop, and maintain reporting and data-integration solutions using Microsoft Fabric, Power BI, and SQL, translating business requirements into automated pipelines, dashboards, and recurring reports.
  • Build and maintain Fabric Dataflows Gen2 and Pipelines to ingest SharePoint files into Lakehouse and Warehouse tables; apply SQL reconciliation and stored procedures to validate and match records, replacing a fully manual process.
  • Built lakehouse structures and warehouse tables using ETL, ELT with Fabric pipelines, and automated repeated manual workflows, saving 2-3 hours per week.
  • Deliver Power BI dashboards and reports using DAX and Power Query, alongside SSRS paginated reports, advanced SQL, and Excel, to give business teams accurate, timely reporting on customer and payment data.
  • Analyze billing systems and databases with millions of records using advanced SQL, extracting and transforming data to support customer, payment, and credit, write-off analysis.
  • Develop Power BI reports for Amazon Connect agent data covering schedule adherence, break tardiness, and agent-, department-, and manager-level KPIs (average handle time, average answer time, inbound calls answered, outbound calls made), with daily, weekly, monthly, and quarterly views.
  • Clean, explore and analyze customer and payment datasets using SQL and Python (Pandas, NumPy), and build predictive, risk scoring models for fraud, non-payment and disconnect risk.
  • Quantify business impact in dollars through regular ad-hoc analysis: extract data from database tables with SQL, transform it using SQL and advanced Excel functions (SUMIFs, IFs, Index-match, Power query transformations etc) and summarize results in pivot tables for stakeholders.
  • Implement row-level security (RLS) across the agent scorecard reports so each agent sees only their own metrics, maintaining data integrity and governance.
  • Uncover opportunities to reduce bad debt by deep-diving into fraud and non-payment cases, analyzing customer behaviour, identifying the attributes, trends and gaps behind them, and recommending actions to the Enrollment and Collections teams and senior management, contributing to 20% bad debt reduction.
  • Led requirements gathering and collaborated with cross-functional teams such as Commercial, Collections, BI, Sales, to build reporting dashboards on certain win-back initiatives and to understand why customers left.
  • Wrote advanced SQL (temp tables, window functions, aggregations) to prepare the data, published the report in Power BI, and built a Power Automate flow that queries the Power BI dataset daily.
  • Designed advanced Power Automate flows that notifies sales partners directly with a list of dropped customers eliminating a manual account-monitoring process.

REPORTING AND DATA ANALYST

MVR DIGITAL · Apr 2025 – Apr 2026

  • Architected a serverless, cost-efficient data pipeline (Google Cloud Storage, BigQuery, Cloud Functions) that automates ingestion of daily marketing attribution data from Northbeam, achieving 100% automation at $0 infrastructure cost while processing 150+ granular ad-performance records daily.
  • Built an event-driven Cloud Function to auto-load CSV exports into partitioned BigQuery tables, and connected BigQuery datasets to Google Looker Studio for real-time, multi-channel marketing dashboards.
  • Configured a Make.com automation to monitor email inboxes, extract secure export links via regex, and transfer files to cloud storage
  • removing all manual data-handling steps.
  • Designed and maintained an integrated data infrastructure using Funnel.io, incorporating platforms like Meta, Google Ads, and TikTok.
  • Designed, implemented and maintained a scalable two-tier BigQuery data warehouse models (staging views + aggregated mart tables)
  • unifying paid media, e-commerce, CRM, and web analytics data across 5 client accounts, enabling new clients to be onboarded without
  • dashboard rework.
  • Applied advanced SQL techniques
  • conditional aggregation, UNION/FULL OUTER JOIN consolidation, SAFE_DIVIDE, REGEXP_EXTRACT, and
  • date partitioning
  • to reduce query cost and maintain row-level data lineage across clients.
  • Built an automated performance-monitoring system connecting BigQuery, Make.com, and Slack to deliver daily goal-vs-actual KPI tracking
  • (CAC, ROAS, blended CPA) and off-track alerts across 5 enterprise clients, eliminating manual status checks.
  • Created AI-powered Slack alerts for performance marketing analytics, including KPI definition, threshold-based alerts (CAC, MER, ROAS),
  • multi-platform consolidation (Meta, Google, Shopify, Northbeam), and Slack-formatted executive briefs optimized for rapid decision-making
  • using SQL queries and LLM module in Make.com
  • Delivered bi-weekly, multi-channel (Meta & Google Ads) performance analysis for a high-AOV e-commerce client, diagnosing attribution and
  • traffic-quality issues and translating platform data into executive-ready recommendations that informed $25K+ weekly budget decisions.
  • Developed interactive dashboards in Looker Studio and ensuring that all reporting systems, automated workflows, and data integrations
  • function correctly.
  • Conducted and presented weekly/monthly/quaterly analysis on brand's performance to identify hidden insights in campaign performance
  • and data trends to empower the team with actionable intelligence to improve decision-making process of marketing strategies.
  • Collaborated cross-functionally with media buyers, the creative team, and executive leadership to design custom visualizations and
  • dashboards, and proactively monitored and resolved reporting/data issues.
TCS

ASSOCIATE SYSTEM ENGINEER

TCS · Jan 2021 – Oct 2021

  • Extracted and analyzed large datasets using SQL and Python to identify business trends, monitor KPIs, and support data-driven decision-making.
  • Developed and maintained interactive Power BI dashboards and reports to track business performance, visualize key metrics, and deliver actionable insights to stakeholders.
  • Performed data cleaning, validation, transformation, and reconciliation using SQL, Python, and Excel to improve data quality and support reliable reporting and data migration.
  • Supported ETL workflows by extracting, transforming, and preparing data from multiple sources for business intelligence, data migration, reporting, and analytical requirements.
  • Conducted trend analysis, forecasting, and ad hoc data analysis; collaborated with cross-functional teams and presented findings to stakeholders to support business planning and performance improvement.
Tata Consultancy Services

Associate System Engineer

Tata Consultancy Services · Jan 2021 – Oct 2021

  • Performed data analysis and reporting using SQL and Python on business datasets, identifying trends to support operational decision-making.
  • Wrote SQL queries to extract, clean, and validate data from relational databases, ensuring accuracy for downstream reporting and analysis.
WhiteHat Jr

Online coding Tutor

WhiteHat Jr · Dec 2019 – Mar 2020

  • ·Conducted trial lectures on game application development, demystifying complex JavaScript programming language to 100 students, increasing knowledge retention by 80%.
  • ·Prepared and administered weekly quizzes to students to measure grasp of concepts, providing feedback & resources for course-correction, leading to an increase in scores by 30%.
  • ·Sent weekly updates & alerts to parents and guardian on child's progress & struggles, successfully addressing 90% of their queries & concerns.

Proof-of-Work

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Proof of Education

MASTER OF ENGINEERING, ELECTRICAL AND COMPUTER ENGINEERING

ONTARIO TECH UNIVERSITY

BACHELOR OF TECHNOLOGY, ELECTRONICS AND COMMUNICATION ENGINEERING

B V RAJU INSTITUTE OF TECHNOLOGY

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