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Anjali Yadav

Driven by a deep curiosity and an ambitious pursuit of mastery, I approach performance marketing with a determined focus on insightful, empathetic strategies. My idealistic vision for impactful campaigns is grounded in a structured methodology, ensuring every effort contributes meaningfully to achieving ambitious goals.

Open to

Gurgaon · Bangalore

Work style

full-time

Availability

Available in 10 days

Contact details — on requestProof of Work — on request

Experience

K

Performance Marketing Trainee

Kraftshala – Marketing Launchpad Program · Dec 2025 – Present

Not yet confirmed
  • Executed end-to-end paid search and paid media campaigns across Google Ads, Meta Ads, Amazon Ads, and Shopify, including campaign setup, optimization, conversion tracking, and performance reporting.
  • Managed end-to-end campaign execution, optimization, and reporting across Google, Meta, Amazon, and Shopify, while implementing Google Tag Manager to ensure accurate conversion tracking and attribution
C

HR Intern

Cparsec · Jun 2023 – Sep 2023

Not yet confirmed
  • Supported end-to-end recruitment and HR operations
  • Managed workflow for six interns
  • Increased internship applications from ~20 to over 45 through optimized job postings
  • Coordinated hiring communication across multiple stakeholders
B

HR Intern

BanBanjara · Jan 2023 – Apr 2023

Not yet confirmed
  • Sourced candidates using multiple hiring platforms
  • Conducted screening interviews
  • Successfully hired 10–15 interns
  • Assisted with HR coordination and onboarding

Skills 0 proven through work

Also works with

Media PlanningIn-Home AdvertisingTime ManagementContent EditingCompetitor BenchmarkingBrand MarketingBrand StorytellingMeme MarketingD2C MarketingAd Fatigue ManagementCreative StrategyBusiness Growth StrategyGoal setting (defining key results)SEO Strategy & RoadmappingPerformance Marketing PlanningMicrosoft ExcelAnalytics Tools ProficiencyPower BIAccount ManagementExploratory Data Analysis (EDA)FreelancingHiringOverall Professionalism and EthicsCandidate NegotiationRecruitment Strategy AdjustmentSales Navigator UsageLinkedIn Recruiter UsageCandidate MatchingDocumentation ReviewContent WritingPeople ManagementLead GenerationProblem SolvingOperational Performance TrackingSocial Media MarketingCanvaShort-Form Video ProductionMulti-Format Social Content ProductionPoster DesignMultimedia Content CreationDelegation and Work AllocationTeam BuildingDigital Marketing StrategySales Target AchievementBarter Collaboration ManagementCo-Marketing Partnership CoordinationInfluencer Marketing CoordinationTime and Attendance ManagementInterview Coordination with Hiring ManagersCandidate InterviewingCandidate Evaluation and RatingCandidate ScreeningMarket ResearchCopywritingAdvertising Creative ProductionMarketing Performance ReportingSearch Engine MarketingKeyword AnalysisFull-Funnel Marketing OptimizationCampaign Performance AnalysisCampaign Budget ManagementWorking Under PressureTeamworkEffective CommunicationCampaign ExecutionAmazon CPC ManagementCampaign OptimizationConversion Rate OptimizationMeta Ads Campaign ExecutionGoogle Ads Campaign Execution

Proof of Work

Proof of Work

Anjali shares this with people who ask. You'll hear back either way.

Education

Program, Marketing Launchpad Program

Kraftshala · 2025 — 2026

Bachelor's, Business Administration

Vivekananda Global University · 2021 — 2024

Contact details

Contact details

Anjali shares this with people who ask. You'll hear back either way.

What drives their work

The Strategist — Charts the shortest true path

The Strategist

You analyze the landscape, identify the levers, and then pull them with precision.

Anjali's superpower

You excel at dissecting performance challenges and implementing data-driven optimizations to achieve significant, measurable improvements.

How Anjali works

You are best suited for roles that require a keen analytical mind to optimize campaigns and drive measurable business growth.

Ask about this candidate

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