Anjali Antil

As a UI/UX Designer with 4 years of experience, I'm driven by an ambition to create impactful and user-centric digital experiences. My approach is deeply collaborative and empathetic, always seeking to understand diverse perspectives and adapt flexibly to evolving needs. I thrive on open-minded exploration, ensuring my designs are not only functional but also resonate deeply with users.

Experience

UI/UX Designer

Insybit · Nov 2025 – Present

Not yet confirmed

• UI/UX & Digital Experience Design: Designed responsive websites, web applications, dashboards, landing pages, and mobile interfaces across SaaS, aviation, fintech, and smart home domains, translating business requirements into intuitive, customer-centric digital experiences using Human-Centered Design principles.
• Creative Design & Visual Communication: Designed executive presentations, client proposals, websites, landing pages, and digital communication assets using Figma, Adobe Illustrator, Photoshop, and PowerPoint while maintaining visual consistency, strong typography, and brand guidelines across projects.
• Design Systems & Brand Consistency: Built and maintained scalable Figma design systems comprising 60+ reusable UI components and 20+ responsive layouts, ensuring brand consistency, accessibility, scalability, and seamless developer handoff across digital products.
• UX Research, CRO & Customer Experience: Conducted UX research, heuristic evaluations, usability assessments, and CRO audits for enterprise platforms including Air India, identifying customer pain points and recommending research-driven design improvements to enhance usability, accessibility, and overall customer experience.
• Cross-Functional Collaboration & Design Thinking: Collaborated with business stakeholders, developers, and cross-functional teams to understand business objectives, apply Design Thinking methodologies, and deliver user-focused digital experiences aligned with customer needs and organizational goals.
• Multi-Project Delivery & Design Execution: Managed multiple design assignments simultaneously, delivering high-quality UI designs, digital assets, presentations, and design deliverables within project timelines while maintaining consistency across products and client requirements.

Associate

Insybit · Nov 2025 – Present

Not yet confirmed

Interface Specialist

Insybit · Nov 2025 – Present

Not yet confirmed

• Conducted CRO (Conversion Rate Optimization) audits to improve user journeys, identify drop-offs, and enhance overall website performance.
• Evaluated and optimized designs based on core UI/UX principles, including usability, accessibility, color contrast, typography, and visual hierarchy.
• Improved user accessibility by ensuring proper color contrast ratios and readable text sizing across web interfaces.
• Designed responsive and user-centric website interfaces for Aviation and Skincare domains, aligning business goals with user needs.
• Created engaging WhatsApp banner creatives and marketing assets to improve click-through rates and campaign engagement.
• Performed audience analysis and user behavior research to inform design decisions and personalization strategies.
• Contributed to email strategy planning, including layout optimization and user-focused content structuring to increase open and conversion rates.
• Developed audience segmentation frameworks to enable targeted communication and improve campaign effectiveness.
• Designed and implemented retention and custom retention strategies to enhance repeat engagement and customer lifecycle value.
• Collaborated with marketing, product, and development teams to ensure design feasibility and seamless implementation.
• Supported marketing automation workflows by aligning UX design with automated customer journeys.
• Assisted in coordinating cross-functional teams to deliver projects within scope and timelines.

Associate

IGT Solutions · Jun 2023 – Apr 2024

Not yet confirmed

• Customer Journey Analysis & Service Improvement: Analyzed 500+ customer interactions and identified patterns across 200+ customer pain-point scenarios to uncover usability friction and improve end-to-end customer experience.
• Process Improvement: Redesigned service resolution workflows across high-friction touchpoints, contributing to a 15% reduction in resolution time and an approximate 10% improvement in customer satisfaction.
• Cross-Functional Collaboration: Worked closely with operational, technical, and product teams to communicate customer insights, improve service delivery, and support implementation of customer-centric process improvements.