Anirban Sadhu
Identity verified by DigiLockerDegree confirmed by IIM Sirmaur, Jadavpur University, D.A.V. Model School, Durgapur, St. Xavier's School, Durgapur
Contact details — on requestProof of Work — on request
Experience
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Senior Manager - Marketing
Sunstone (Sunstone Education Technology Pvt. Ltd.) · Sep 2023 – Oct 2024
- Drove the College Admissions revenue funnel on Web and App (performance-marketing, product-marketing, lead-nurturing) focusing on on-product conversions and post-conversion engagement (product-driven revenue and refund-control being core KPIs).
- Built extensive user journeys on MoEngage with Push Notifications, WhatsApp, SMS, Emails, Web-Notifications, In-App interstitials as levers, and built chatbots to engage inbound-messaging leads.
- Visited campuses to conduct brand-audits and coordinated new brand launch initiatives with Campus Teams across 35 campuses.
- Led the Walk-In Crack Team for the admission season (6 months), setting SOPs, communication journeys and hygiene measures to significantly increase Lead-to-Campus-Visit ratio for leads and impact refund control.
- Conducted multiple webinars to drive CSAT and engage leads, helping control the refund rate to threshold levels.
- Responsible for building the pipeline of recruiters for Campus Placement across all campuses.
- Leveraged HR connections, Alumni network, ran Lead Generation campaigns on LinkedIn, monthly newsletters, event-update email campaigns, PR campaigns, and HR Roundtables.
Senior Manager - Marketing
Sunstone · Sep 2023 – Oct 2024
- At Sunstone, I owned the retention marketing and user-nurturing charter, thereby driving the conversion funnels on the product.
- I built extensive user journeys on MoEngage with Push Notifications, WhatsApp, SMS, Emails, Web-Notifications and In-App interstitials as levers and built chatbots to engage inbound-messaging leads.
- As part of our nurturing efforts, we successfully conducted multiple webinars to drive CSAT and engage leads, thereby helping control the refund rate to threshold levels.
- I had also been part of the Walk-In Crack Team, where we were able to set SOPs, communication journeys and hygiene measures to bring about a significant uptick in our Lead-to-Campus-Visit ratio for leads, which had been a proven revenue-booster metric for the organisation.
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Program Manager
WorkIndia (Eloquent Info Solutions Pvt. Ltd.) · Sep 2022 – May 2023
- Entrusted with additional responsibility for Program Management for the Large Corporates BU, managing lead generation for Ops Team (telecalling recruiters), key-account management and satisfaction, product management for the internal CRM (HRMS), and process excellence for telecalling operations.
- Reported to a Co-Founder, gaining insights into CXO and Business Leader operations.
- Recognized for contributions in the Growth space, conferred with the Best Performer award for Q2-2022-2023.
Program Manager
WorkIndia · Sep 2022 – May 2023
- Managing the Retention charter of Candidate Growth (DAU and Notifications) and Lead Generation for the Large Corporates business (Interview Line-ups as KPI).
- Responsible for end-to-end monitoring of Operations Excellence, new Product Initiatives (for the CRM/HRMS product) and Supply-side metrics, identifying new Business opportunities for both the Logistics and Non-Logistics divisions of the Large Corporates BU
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Associate Growth Manager
WorkIndia (Eloquent Info Solutions Pvt. Ltd.) · Apr 2022 – Aug 2022
- Managed the entire candidate side of Growth, including Meta Ads, Google Ads, WhatsApp, SMS, Email, RCS, Push Notification campaigns, influencer campaigns, affiliate acquisitions, and referral programs.
Associate Growth Manager
WorkIndia · Apr 2022 – Aug 2022
- Owning the Retention charter of Candidate Growth (DAU and Notifications as KRA's).
- Additionally responsible for Lead Generation for the Large Corporates business
Founding Team Member (Growth Marketing, Branding Strategy, Community Management)
FilmCounter · Nov 2020 – Apr 2022
- Worked with the Founding team in driving user acquisition and growth from the very scratch (10 users) to a target of 1 lakh DAU on the Supply-side and growing the community of artists, media-businesses and enthusiasts on the Demand-side.
- The Clause 6 and Clause 7 of the Original LLP Agreement of M/s PSRJ FILM COUNTER LLP,dated 01/09/2020, were amended with a Supplementary LLP Agreement on 28/01/2022 to onboard me as an Incoming Partner with a 2.5% stake in the Company.
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Founding Team Member (Organic Growth & Media Partnerships)
FilmCounter LLP · Dec 2020 – Mar 2022
- Part of the Founding Team of FilmCounter LLP, an aspirational Social Entertainment platform for the Indian audience.
- Owned Organic Growth (Inbound Content-led growth) and Media Partnerships for FilmCounter.
- Venture closed down due to lack of Product-Market Fit and inability to secure funding.
Product Marketing Specialist
WareIQ · Mar 2022 – Mar 2022
- I worked with WareIQ as a Product Marketing Specialist (Intern) with the possibility of being offered a full-time position on successful completion of the Internship.
- In this role, I worked extensively on content marketing, especially writing blogs to improve ranking of WareIQ on SERP and bring inbound traffic, as well as establish the brand presence on various online channels.
- I also worked on generating relevant B2B leads (from sources such as Inc42, Apollo.io etc.) for the Field Sales teams.
- After successful completion of the Internship, my Reporting Manager was satisfied with my performance and decided to go ahead with onboarding me in the full-time position.
- However, since I was offered a more preferred role by WorkIndia, I decided not to continue with WareIQ after 31st March.
Sales And Marketing Strategy Intern (Summer Internship)
FilmCounter · Apr 2021 – Jun 2021
- My responsibilities included:-
- a.
- Understanding the digital marketing industry and identifying the opportunities for the FilmCounter platform.
- b.
- Developing marketing and branding strategy for acquiring users and content for the platform.
- c.
- Developing posters and flyers and conducting Social Media Marketing to improve the brand visibility and awareness of the platform.
- d.
- Organizing contests (quizzes etc.) on the platform and interacting with users for their participation.
- e.
- Reaching out to small businesses and finding opportunities to onboard them on the platform.
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Notification Operations Expert
Trell (Trell Experiences Pvt. Ltd.) · Jan 2021 – Apr 2021
- Set up the entire Notifications charter for Bengali (primary KRA), English, Hindi, and Marathi (secondary KRA) in a full-time consultant role.
- Ensured setup completion and achievement of target metrics for notifications.
Notification Operations Expert - Bengali
Trell · Jan 2021 – Apr 2021
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Community Expert
Sharechat (Mohalla Tech Pvt. Ltd.) · Apr 2020 – Aug 2020
- Joined as Community Expert for Bengali, marking entry into the Growth Marketing domain.
- Assumed additional responsibility as Community Expert for the entire East Zone (Bengali, Assamese, and Odia) following organizational restructuring.
- Planned all in-app, social media marketing, and content marketing campaigns.
- Maintained influencer-relations for PGC and established tie-ups with affiliate marketing and media-supply agencies.
- Improved in-app retention through Notifications, WhatsApp, SMS, Email, and other remarketing campaigns.
Community Expert
ShareChat · Apr 2020 – Jul 2020
- I joined ShareChat as the Community Expert-Bengali and initially managed the Bengali Content team.
- I was responsible for monitoring and analysing the user engagement metrics, understanding and identifying the content consumption trends among the users on the ShareChat platform, and accordingly deciding the delivery timings and format, campaign strategy etc.
- During the last few days at ShareChat, I looked after the Content Operations for the entire East Zone (Bengali, Odia and Assamese).
- I gained hands-on experience with use of analytics and task-management tools, such as - CleverTap, Mixpanel, Trello, Looker, Metabase etc.
- Period of work - 23/04/2020 to 01/08/2020
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Assistant Manager - Design
TIL Limited (Tractors India) · Jun 2019 – Aug 2019
- Achieved 4% and 6% reduction in Bill-Of-Materials cost for TMS860 and TMS880M truck cranes through commonisation of outsourced components and indigenous vendor-development.
- Executed New Product Development of chassis structure RT770E (India's first indigenous megaform-boom rough terrain crane).
Assistant Manager - Design
TIL Limited · Jun 2019 – Aug 2019
- Involved in the new product development and product performance improvement of rough-terrain and truck cranes.
- More specifically, I handled the design of hydraulic and pneumatic circuits.
- Period of work - 01/06/2019 to 12/08/2019
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Graduate Engineer Trainee
TIL Limited (Tractors India) · Jun 2018 – May 2019
- Managed new product development and design improvement of rough-terrain cranes and truck-cranes in the Heavy Engineering & Automotive sector.
Graduate Engineer Trainee
TIL Limited · Jun 2018 – May 2019
- Involved in the new product development and product performance improvement of rough-terrain and truck cranes.
- I gained hands-on experience with design-packages such as Solidworks, Creo Parametric and AutoCAD.
- I worked extensively on cost-reduction through design-modifications, BOM cleansing and gained experience of generating Bills of materials for complex assemblies.
- Period of work - 01/06/2018 to 31/05/2019
Marketing Analyst
Qrius (formerly The Indian Economist) · Aug 2017 – Aug 2017
- My role was primarily to ensure maximum number of new installs of the Qrius app among students in my campus as well as among other connections through peer-to-peer marketing, regularly track the statistics and devise strategies to ensure increased engagements on the application.
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Vocational Trainee
Steel Authority of India Limited · Jun 2017 – Jun 2017
- For the first 14 days, I underwent a complete tour of the ISP campus, understanding the basic processes related to manufacturing of raw steel and subsequent conversion to finished sections.
- For the next 14 days, I was deputed in the ODPL (Outdoor Pipeline Department), to guide technicians in conducting repairs in pipelines and the Compressed Cooled Air Station (CCAS).
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Winter Trainee
SPS Steel Rolling Mills Limited · Dec 2016 – Dec 2016
- The duration of the training was 4 days, whereby I got acquainted with Inspection of TMT manufacturing material-flow circuit, Quality inspection and testing of samples (collected from finished ready-to-dispatch bars) using Spectrometer, Strength testing with Computerised UTM (100 ton)
Summer Intern
ACC Limited · May 2016 – Jun 2016
- I worked under the guidance of Mr.
- Sujit Roy (Head,Mechanical Maintenance).
- During this short period, I had the opportunity to understand the material-flow-circuit involved in the manufacture of cement.
- I also learnt about multiple inspection and corrective maintenance principles, as well as scheduling of preventive maintenance work, alignment of shafts and couplings etc.
Skills 0 proven through work
Also works with
RCS Messaging UsageIVR Navigation for Payer CallsPeople ManagementOverall Professionalism and EthicsAdaptive PlanningStrategic PlanningStartup DevelopmentProblem SolvingTraining Data CreationFreelancingSourcing Strategy DevelopmentIncentive StructuringProject ReviewGoal setting (defining key results)Candidate Follow-Up CommunicationCandidate Sourcing via Social MediaProject Setup & ConfigurationEvent Operations ManagementCampaign ExecutionOrganic GrowthWork EfficiencyAutomated Report GenerationVoIP IntegrationUser ResearchStakeholder ManagementProgram ManagementProduct Requirements Document CreationRequirements AnalysisAnalytical ScopingAlgorithm Design & OptimisationOrganizational Structure DesignCost-Saving Initiative ManagementDatabase ManagementClient OnboardingCRM System DevelopmentMarketing ManagementCampaign OptimizationVendor CoordinationTechnical TroubleshootingGeographic TargetingCampaign Personalization StrategyRule-Based Decision Logic ImplementationAPI IntegrationCRM ManagementMarketing AutomationCustomer Journey MappingPush Notification ImplementationEmail Marketing StrategySMS Campaign ManagementSocial Media MarketingGoogle Ads Campaign ExecutionPartnership ManagementAffiliate MarketingPerformance Marketing PlanningApp Store OptimizationOperations ManagementTeam LeadershipSOP DevelopmentProcess ImprovementPayment Processing SupportLead QualificationLead ManagementLead GenerationBusiness Growth StrategyEnd-to-End Admissions Processing
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Education
Master of Business Administration, Marketing (major), Strategy & IT (minors)
IIM Sirmaur · 2020 — 2022
Bachelor of Engineering, Mechanical Engineering
Jadavpur University · 2014 — 2018
Higher Secondary (AISSCE), Science
D.A.V. Model School, Durgapur · 2012 — 2014
Secondary (ICSE), General Studies
St. Xavier's School, Durgapur · 2010 — 2012
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